Identify the Big Questions that must be answered BEFORE starting to promote online Why social marketing is here to stay & the 3-step process to prepare your brand for the social web What are the 9-P’s and how to mind them for online success 3 secrets to begin thinking and positioning “online” branding Tools to help you map out your destination Why taking time away from your business to work on business is the best method in a DIY world

1. Think Outside The Box
MINDING
YOUR
P’S:
How
to
Posi)on
Your
Brand
for
Online
and
Offline
Success!

2. “HELPING YOU LAUNCH YOUR BRAND,PRODUCT OR SERVICE”
ABOUT
“ TIFF”
INNOVATIVE
STRATEGIST.
PASSIONATE
ABOUT
ED-­‐
TECH.
AUTHOR.
SPEAKER.
FULL
OF
OUT
OF
THE
BOX
CRAZY
GOOD
IDEAS!
9/26/12
www.)ffany-­‐o.com
1

3. • The
Big
Ques)ons
AGENDA
• Social
Marke)ng
is
here
to
stay
&
3
steps
to
prep
your
Founda(onal
=
ground
work
that
focuses
on
the
brand
for
the
social
web
end
result
and
causes
you
to
build
with
the
end
in
• Mind
your
P’s
mind.
–
Tiffany-­‐O.
• 3
secrets
to
begin
thinking
“online”
branding
• 1
tool
to
help
you
map
out
your
des)na)on
• How
taking
)me
away
from
your
business
to
work
on
it
helps
9/26/12
www.)ffany-­‐o.com
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4. • What
am
I
seeking
to
give?
THE
BIG
QUESTIONS
EVERY
BUSINESS
MUST
ANSWER
• Who
needs
this?
• What
problem
will
I
solve?
• How
will
they
benefit?
• What
results
will
they
experience?
• How
will
this
affect
their
boWom
line?
• Why
choose
me?
9/26/12
www.)ffany-­‐o.com
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5. IT’S
NOT
“IF”,
BUT
WHEN!
SOCIAL
MEDIA
IS
HERE
TO
STAY
9/26/12
www.)ffany-­‐o.com
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6. 3-­‐STEP
PROCESS
FOR
1. Know
what
you
have
to
sell
or
TRANSITIONING
YOUR
BRAND
promote,
and
be
able
to
TO
THE
WEB
ar)culate
answers
to
“Big
• HOW
TO
YOU
DO
ALL
Ques)ons”
THIS?
2. Align
CORE
and
SUB
brand
to
visual
campaigns
on
the
social
web
(i.e.
mul)ple
elements
are
REQUIRED
like
FB
covers
&
app
thumbnails,
TwiWer
wrappers
&
video
opt-­‐ins)
3. Iden)fy
experts
to
support
you
9/26/12
www.)ffany-­‐o.com
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7. • Planning
(Process)
HOW
THE
9
P’s
help
• People
(Prospects)
• View
them
as
STRATEGIES
or
a
BLUE
PRINT
• Product
• Price
• Promo)on
• Place
• Partners
• Presenta)on
• Passion
Inspired and adapted from Larry Steven Londre
9/26/12
www.)ffany-­‐o.com
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8. #1.
Planning
/
Process
MarkeIng
fundamentals
• Email
• Social
campaigns
• Mobile
integra)on
• Surveys
• Online
Events
• FB
Ads
9/26/12
www.)ffany-­‐o.com
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9. #1.
Planning
/
Process
MarkeIng
fundamentals
COST$$$
• Understanding
your
online
op)ons
• Clarifying
desired
outcome
– Money
– ROI
(Influence
and
Income/
Investment)
• QuanIfy
lead
)me
and
execu)on
• Determining
Ad
budget
(hard/soj)
• IdenIfy
resources
(you
/team)
9/26/12
www.)ffany-­‐o.com
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10. #2.
People
Who
is
buying
what
you
are
selling?
Take
into
account:
• Demographics
• Online
• Geographics
• Offline
• Pyschographics
• Behavior
characteris)cs
9/26/12
www.)ffany-­‐o.com
9

11. #3.
Product
What
Service
• Widget
• Online
• Book
• Offline
• Consulta)on
9/26/12
www.)ffany-­‐o.com
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12. #4.
Price
DIFFERENT
FROM
WHAT
YOU
SPEND
• Consumer
• Affiliate/Partners
• Discounts
• Refunds
/
Cancella)ons
9/26/12
www.)ffany-­‐o.com
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13. #5.
Promo)on
How
will
you
get
the
word
out
COMBINE
• Team
(salesforce)
• Online
• Marke)ng
Process
(#1)
• Offline
• Ads
• Webinars
• Selling
from
the
stage
• Coupons
• Pop
up
• Trade
shows
9/26/12
www.)ffany-­‐o.com
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14. #6.
Place/Distribu)on
Supply
Chain
TradiIonal
Online
• Storefront
/
Retailers
• Online
Store,
Amazon.com
• Wholesaler
• Affiliates
• Website
• Inside
Facebook
9/26/12
www.)ffany-­‐o.com
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15. #7.
Partners
Who?
• JV’s
• Affiliates
• Collabora)ve
stakeholders
• Other
alliances
• Centers
of
Influence
9/26/12
www.)ffany-­‐o.com
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16. #8.
Presenta)on
Offline
Online
• Publish
• FB
Pages,
Groups,
SN,
blogs
• Speak
• Webinars
/
Teleconferences
• Thought
Leader
(EXPERT)
• Guest
on
Blogtalk
Radio
• Workshops
• Video
Series
• Info
Sessions
• Short
Video
Ads
• Trained
Salesforce
• Pre-­‐programmed
messages
distributed
by
your
community
via
email
9/26/12
www.)ffany-­‐o.com
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17. #9.
Passion
DRIVERS
LEADS
TO
POSITIONING
• Your
story
–
the
why?
• What
makes
what
you
are
• Mo)vators
doing
different?
• Values
9/26/12
www.)ffany-­‐o.com
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18. RECAP
–
9P’s
Where
do
you
need
work?
• Planning
(Process)
• People
(Prospects)
• Product
• Price
• Promo)on
• Place
• Partners
• Presenta)on
• Passion
9/26/12
www.)ffany-­‐o.com
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19. WHAT
THIS
MEANS
FOR
YOU…
• Build
a
beWer
brand
that
• Shij
from
being
others
can
ar)culate
“salesly”
to
aWrac)ng
• Preparing
for
sustained
• Empower
the
masses
to
success
take
your
message
to
• Needed
lead
)me
to
market
recognize
ROI
• Mix
of
strategies
in
your
• Ability
to
track,
measure
bag
of
tricks
and
tweak
• Be
in
the
right
places
9/26/12
www.)ffany-­‐o.com
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20. 3
Secrets
to
begin
the
“online”
shi[
• FoundaIon
– Answer
the
“Big”
quesIons
– Work
on
your
9P’s
• Brand
– Get
your
branding
ready
for
the
web
• Make
the
Mindset
Shi[:
Rigor
– Decide
now
that
it’s
worth
the
effort
9/26/12
www.)ffany-­‐o.com
19

21. 3
FREE
TOOLCHEST/RESOURCES...
Online
Influencers
Template
-­‐
9P’s
• hWp://bit.ly/ • Check
your
inbox
onlineinfluencers
30
FREE
Quick
start
Ips
9/26/12
www.)ffany-­‐o.com
20

22. CONSULTING
With
Tiffany-­‐O
9/26/12
www.)ffany-­‐o.com
21

23. Thank
you.
Let’s
stay
connected…
@)ffanyodutoye
)ffany@)ffany-­‐o.com
9/26/12
www.)ffany-­‐o.com
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