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About Viral Seeding
Viral Seeding works with agencies and brands to seed their
content and websites online.!
Viral Seeding was founded in 2010 by Lee Washington
offering viral seeding, online PR and digital consulting to
agencies and consumer brands. !
Lee Washington has over eight years experience seeding
content and provides a very cost effective way of increasing
views of video content.!
We believe that seeding is not just about views but also
blogger endorsement and lasting brand engagement.!
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What is video seeding?
Seeding is finding and approaching influential web and blog
editors who will find the video interesting and engaging, so
much so that they will want to share it with their visitors.!
Once content is posted on blogs, it is seen by a larger
audience and further shared on social media kick starting
the viral effect.!
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Our Approach
We secure editorial coverage using existing relationships and
approaching blog and web editors through online PR
encouraging them to post the content. !
We arrange paid for placement with blogs and web editors who
share the content with their visitors to drive views and social
sharing.!
We distribute your content to video sharing websites to increase
opportunities to see.!
We manage video promotion on YouTube and other viral
platforms to drive views of your content.!
All our campaigns include target website mapping and a final
coverage report with evaluation of the campaign.!
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Why use Viral Seeding?
Over eight years experience of increasing views of content and how best to
approach bloggers to create brand endorsement !
We have mapped and built relationships with blogs and websites!
We secure organic editorial coverage of your campaign!
Viral Seeding has a proven track record working with leading agencies and
global brands to achieve guaranteed results.!
Cost effective way of increasing views of your content that is targeted with
inbound links created to drive traffic and increase search ranking!
Monitoring of progress with up to date view count and full coverage report
provided upon completion of the campaign !
Once a video has been placed through seeding it will continue to receive
views.!
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Testimonials
Lee is simply the best person at seeding and blogger engagement I have ever worked
with. That is why I work with him again and again. I trust him. He is creative but gets
results. He is a joy to work with. !
Jono Marcus, Group Director of Social Marketing & Online Strategy Lucre Social!
Viral Seeding are great to work with and deliver both a healthy number of views and
positive editorial placements to go with them - this is a great combination to be able to
offer.!
Ben Mason, Director, The Tom Sawyer Effect!
“The guys at Viral Seeding reeeeeeeallly know their stuff and activate a nurtured network of
trusted journalists, bloggers and newswires which always secures fantastic results. Over
several projects I have come to recognize and respect their work ethic. Lovely chaps!” !
Mike Buonaiuto, AllOut.org!
We get pitched from PR agencies across the globe every day, and the majority of them are
clueless when it comes to speaking to bloggers. That's not the case with Lee, and Viral
Seeding. When we get a pitch from Lee, we know it's been vetted, trust that it's worthy of
our attention, and it's almost always filled with awesomeness. Lee gets it. In short, he
"speaks blogger." !
Darryl Ohrt, blog editor, Brandflakesforbreakfast!
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Seeding rates
We offer three standard seeding packages but we’re able to adjust
the outreach, placement and promotion seeding mix according to
your objective of desired coverage and views. !
Please get in touch if you would like to discuss a seeding package
tailor made to your campaign and budget.!
Seeding package Number of blogs
individually contacted
Minimum pieces of coverage
secured
Minimum video
viewcount
Price
Bronze 200 10 40k £5000
Silver 300 20 100k £10000
Gold 400 30 250k £15000
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Background !
Goldie Lookin Chain released the Christmas single
“You’ll Never be Alone on Christmas Day”!
Involvement !
Distribution and seeding of the video to music and
entertainment websites and blogs!
Results !
42 pieces of coverage including contributing 15k
views to the video!
Bronze seeding campaign case study: Goldie Lookin Chain Christmas
Coverage Highlights
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Background !
Aloe Blacc recorded the exclusive track ‘Tonight
Downtown’ for Tanqueray Gin with the song added
to the GoMix Facebook App for remixing!
Involvement !
The campaign was seeded to entertainment, viral
music, remixing, and marketing websites!
Results !
30 pieces of coverage, contributing 26k views !
Silver campaign case study: Tanquerey Gin with Aloe Blacc
Coverage Highlights
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Background !
Digital Outlook and Seeper created an interactive art
installation in to create a breathtaking piece of
interactive art inspired by Kinect.!
Involvement !
Seeding to gaming, gadget, design, technology,
viral and trend websites and blogs.!
Results !
Over 70,000 views and 140 pieces of coverage !
Gold seeding campaign case Study: Xbox Kinect
Coverage Highlights
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Background !
Jaguar and We are social created a series of pre-
launch videos to build anticipation of the F-Type
unveiling at the 2012 Paris Motor Show. !
Involvement !
Seeding to motoring, viral, design, marketing, cool
hunting, web culture and lifestyle websites!
Results !
87 pieces of coverage contributing 180k+ views!
Platinum campaign case study: Jaguar F-Type launch
Coverage Highlights
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Background !
Nissan released ‘Desert Nemesis’, a short filmic
story featuring a high octane super car race through
the streets of Dubai. !
Involvement !
Seeding of the film and supporting behind the
scenes content was conducted over 5 weeks!
Results !
576k views across all Desert Nemesis content. !
Bespoke campaign case study: Nissan Juke-R supercar showdown
Coverage Highlights
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Next Steps
We’re happy to arrange for a meeting or call to chat through
further.!
Choose your seeding package (or get in touch if you’d like
something more bespoke)!
We’ll put together a seeding strategy document for you !
Once the project is confirmed, send us background info on the
video!
We’ll start the seeding and report as the campaign progresses!
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Viral Seeding Ltd!
M: +44 (0) 7917084688!
E: lee@viralseeding.com!
W: www.viralseeding.com !
Thanks!
for more case studies please visit
www.viralseeding.com/campaigns !
