SlideShare ist ein Scribd-Unternehmen logo
1 von 46
Downloaden Sie, um offline zu lesen
Viralheat and Experian
Predictive Social behavior leads
to real-time customers
jeff@viralheat.com
@jrevoy
Jay.stocki@experian.com
@jstocki
Small Business
The view from main street.
About Viralheat
Real-Time Data
and Analytics
1B+…mentions per day
explosive
Growth
Comprehensive social
media management
Social
and Enterprise integrations
About Experian
 Top Digital Advertiser
 Deliver 100 billion + emails a
year
 Research Panel Tracks over
10 million Internet users
 Over 120M cookies linked to
our US Consumer database
of 220M consumers
• 17K+ Employees
• Offices in 40 countries
More than just credit
Agenda
• In the beginning
• Marketing challenges today
• Evolution of customers: identity, targeting,
and measuring
• Powerful Impact from Social Data
• Social Data + Advertising
• How to build a winning strategy
In the beginning...
...It was easier to target customers.
First online display banner ads delivered October 19941.
First ad on Facebook ran from Y2M in 20042.
1http://adage.com/article/digitalnext/happy-birthday-digital-advertising/139964/
The funnel is now wider and…
the buying cycle…
…Longer and more complex
• Identifying
• Targeting
• Measuring
Customer Challenges
Marketing has evolved…
But the principles are still the same…
Identify your audience...
Target your audience...
Measure the results.
oiz67jQVp
But it is not as easy as it used to be.
Best
customer
Target them in their
preferred digital
channels
Identify and profile
your best customer
Find more of them
This is what we do.
Customer
 Syndicated research: 30,000
consumers annually
 60,000 + data variables
 8,000 brands and over 500
product categories
 Over 600 attitudes and
opinions
 Media viewer-ship across
traditional and digital media
 16 million businesses
 Identification, firmographic, credit
information on businesses and
owners
 Business Owner Link
 299 million consumers;
116 million households
 3,500+ attributes
 70+ million: Households that
self-report consumer
marketing information
 3.2 million births annually
 16 million moves annually
 20 million new homeowners
 Hundreds of public and
proprietary sources
 650+ psychographics
 38 RFM product categories
 220 million consumers
 4.1 billion trades
 694 million vehicles
in North America
 25 million Internet users
interacting with one million Websites
 100 million+ email addresses
 200 million+ cookies
We have a little bit of data.
But how do you become even more
predictive in real-time?
But all we ever hear is
Data, Data, Data!
Page 22 © 2014 Marketo, Inc.#mktgnation14
Viralheat & Experian: Predictive Social Behavior Leads to Real-Time Customers
Social
Signals
Twitter
Processor
Facebook
Processor
Instagram
LinkedIn
Social Signals
API
Synching and
Matching
Customer
Contact
Database
Social
Actions Contact
Details
API
Social Signal provide a more
complete view of existing leads and
customer preferences
Jeff: Do we need a how to get there transition?
So, how do we get there?
1.Case Study. -
Identifying
Viralheat & Experian: Predictive Social Behavior Leads to Real-Time Customers
You don’t always need
to burn time on new ideas.
Viralheat & Experian: Predictive Social Behavior Leads to Real-Time Customers
Viralheat & Experian: Predictive Social Behavior Leads to Real-Time Customers
Viralheat & Experian: Predictive Social Behavior Leads to Real-Time Customers
Viralheat & Experian: Predictive Social Behavior Leads to Real-Time Customers
2.Case Study -
Targeting
The Life Changing Event.
What’s our Wedding Pool?
Tracked Keywords and Hashtags:
#imengaged #justengaged
#wereengaged #engaged #isaidyes
#shesaidyes "I'm engaged”
What’s This?
Engagement Trends
The Ashton Kutcher Effect
Lead Drill Down
Increased Lead
Generation.
Engagement Influencers
Wedding Promoters!
The Perfect Couple #Engaged!
Wedding Crashers!
The waitress asked if I was done with that, and I said yes, but I’m married to it!
New Lead Opportunities
3.Case Study -
Measuring
Case Study – OTT Provider
Start on Monday.

Weitere ähnliche Inhalte

Was ist angesagt?

TheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople
 
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast PresentationPeople-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast PresentationMediaPost
 
Why social media is still the heart of digital marketing
Why social media is still the heart of digital marketingWhy social media is still the heart of digital marketing
Why social media is still the heart of digital marketingEleazar Santos
 
Notable shifts in how social media is being used
Notable shifts in how social media is being usedNotable shifts in how social media is being used
Notable shifts in how social media is being usedKiran Mandrawadkar
 
Impatience is a Virtue - How Restless Audiences Demand Smarter Marketing Stra...
Impatience is a Virtue - How Restless Audiences Demand Smarter Marketing Stra...Impatience is a Virtue - How Restless Audiences Demand Smarter Marketing Stra...
Impatience is a Virtue - How Restless Audiences Demand Smarter Marketing Stra...Incubeta NMPi
 
Jonc21 Listingpresentation
Jonc21 ListingpresentationJonc21 Listingpresentation
Jonc21 Listingpresentationjmumford
 
Real Time Marketing Big Data Analytics Social Marketing Intelligence Disruption
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionReal Time Marketing Big Data Analytics Social Marketing Intelligence Disruption
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionChase McMichael
 
Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI
Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI
Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI MediaPost
 
Definitions for Real World of Big Data Marketing
Definitions for Real World of Big Data MarketingDefinitions for Real World of Big Data Marketing
Definitions for Real World of Big Data MarketingWiley
 
Digital Marketing Trends for 2021
Digital Marketing Trends for 2021Digital Marketing Trends for 2021
Digital Marketing Trends for 2021Zorbis Inc.
 
Trillion Dollar Industry | Deals 3D
Trillion Dollar Industry | Deals 3DTrillion Dollar Industry | Deals 3D
Trillion Dollar Industry | Deals 3DYipit
 
Monetizing the social media opportunity
Monetizing the social media opportunityMonetizing the social media opportunity
Monetizing the social media opportunityAktiv Digital
 
Hubezoo Investor Opportunity
Hubezoo Investor OpportunityHubezoo Investor Opportunity
Hubezoo Investor OpportunityBabaji Maharaj
 
How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...
How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...
How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...Tinuiti
 
Cx and social media
Cx and social mediaCx and social media
Cx and social mediaGBL35
 
13 Highlights in Data Analytics Impacting 2014, TagMan
13 Highlights in Data Analytics Impacting 2014, TagMan13 Highlights in Data Analytics Impacting 2014, TagMan
13 Highlights in Data Analytics Impacting 2014, TagManTagMan
 

Was ist angesagt? (17)

TheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory Collateral
 
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast PresentationPeople-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
People-Based Marketing for Platforms - LiveRamp Sponsor Breakfast Presentation
 
Why social media is still the heart of digital marketing
Why social media is still the heart of digital marketingWhy social media is still the heart of digital marketing
Why social media is still the heart of digital marketing
 
Notable shifts in how social media is being used
Notable shifts in how social media is being usedNotable shifts in how social media is being used
Notable shifts in how social media is being used
 
Impatience is a Virtue - How Restless Audiences Demand Smarter Marketing Stra...
Impatience is a Virtue - How Restless Audiences Demand Smarter Marketing Stra...Impatience is a Virtue - How Restless Audiences Demand Smarter Marketing Stra...
Impatience is a Virtue - How Restless Audiences Demand Smarter Marketing Stra...
 
Jonc21 Listingpresentation
Jonc21 ListingpresentationJonc21 Listingpresentation
Jonc21 Listingpresentation
 
Real Time Marketing Big Data Analytics Social Marketing Intelligence Disruption
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionReal Time Marketing Big Data Analytics Social Marketing Intelligence Disruption
Real Time Marketing Big Data Analytics Social Marketing Intelligence Disruption
 
Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI
Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI
Signal Data: Powered By AI: Email's Future State Requirements for Maximum ROI
 
Definitions for Real World of Big Data Marketing
Definitions for Real World of Big Data MarketingDefinitions for Real World of Big Data Marketing
Definitions for Real World of Big Data Marketing
 
Digital Marketing Trends for 2021
Digital Marketing Trends for 2021Digital Marketing Trends for 2021
Digital Marketing Trends for 2021
 
Trillion Dollar Industry | Deals 3D
Trillion Dollar Industry | Deals 3DTrillion Dollar Industry | Deals 3D
Trillion Dollar Industry | Deals 3D
 
Monetizing the social media opportunity
Monetizing the social media opportunityMonetizing the social media opportunity
Monetizing the social media opportunity
 
Media Set credentials
Media Set credentialsMedia Set credentials
Media Set credentials
 
Hubezoo Investor Opportunity
Hubezoo Investor OpportunityHubezoo Investor Opportunity
Hubezoo Investor Opportunity
 
How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...
How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...
How Beauty Brands are Collecting & Activating Trusted First-Party Data to Dri...
 
Cx and social media
Cx and social mediaCx and social media
Cx and social media
 
13 Highlights in Data Analytics Impacting 2014, TagMan
13 Highlights in Data Analytics Impacting 2014, TagMan13 Highlights in Data Analytics Impacting 2014, TagMan
13 Highlights in Data Analytics Impacting 2014, TagMan
 

Andere mochten auch

Cleveland, Ohio
Cleveland, OhioCleveland, Ohio
Cleveland, Ohiocmacbr51
 
Which Electric Car Got the Most Buzz
Which Electric Car Got the Most BuzzWhich Electric Car Got the Most Buzz
Which Electric Car Got the Most BuzzViralheat
 
Going beyond social listening with predictive social analytics
Going beyond social listening with predictive social analyticsGoing beyond social listening with predictive social analytics
Going beyond social listening with predictive social analyticsViralheat
 
Social Media Strategies Summit - San Francisco 2014
Social Media Strategies Summit - San Francisco 2014Social Media Strategies Summit - San Francisco 2014
Social Media Strategies Summit - San Francisco 2014Viralheat
 
Citizen Journalism in the New Media Era
Citizen Journalism in the New Media EraCitizen Journalism in the New Media Era
Citizen Journalism in the New Media Eracmacbr51
 
Breaking down the NFL match-ups of 2013 - infographic
Breaking down the NFL match-ups of 2013 - infographicBreaking down the NFL match-ups of 2013 - infographic
Breaking down the NFL match-ups of 2013 - infographicViralheat
 
Citizen Journalism in the New Media Era (Final)
Citizen Journalism in the New Media Era (Final)Citizen Journalism in the New Media Era (Final)
Citizen Journalism in the New Media Era (Final)cmacbr51
 
Wearable Technology: A Growing Trend - Infographic
Wearable Technology: A Growing Trend - InfographicWearable Technology: A Growing Trend - Infographic
Wearable Technology: A Growing Trend - InfographicViralheat
 

Andere mochten auch (8)

Cleveland, Ohio
Cleveland, OhioCleveland, Ohio
Cleveland, Ohio
 
Which Electric Car Got the Most Buzz
Which Electric Car Got the Most BuzzWhich Electric Car Got the Most Buzz
Which Electric Car Got the Most Buzz
 
Going beyond social listening with predictive social analytics
Going beyond social listening with predictive social analyticsGoing beyond social listening with predictive social analytics
Going beyond social listening with predictive social analytics
 
Social Media Strategies Summit - San Francisco 2014
Social Media Strategies Summit - San Francisco 2014Social Media Strategies Summit - San Francisco 2014
Social Media Strategies Summit - San Francisco 2014
 
Citizen Journalism in the New Media Era
Citizen Journalism in the New Media EraCitizen Journalism in the New Media Era
Citizen Journalism in the New Media Era
 
Breaking down the NFL match-ups of 2013 - infographic
Breaking down the NFL match-ups of 2013 - infographicBreaking down the NFL match-ups of 2013 - infographic
Breaking down the NFL match-ups of 2013 - infographic
 
Citizen Journalism in the New Media Era (Final)
Citizen Journalism in the New Media Era (Final)Citizen Journalism in the New Media Era (Final)
Citizen Journalism in the New Media Era (Final)
 
Wearable Technology: A Growing Trend - Infographic
Wearable Technology: A Growing Trend - InfographicWearable Technology: A Growing Trend - Infographic
Wearable Technology: A Growing Trend - Infographic
 

Ähnlich wie Viralheat & Experian: Predictive Social Behavior Leads to Real-Time Customers

Digital marketing challenges & trends ss
Digital marketing   challenges & trends ssDigital marketing   challenges & trends ss
Digital marketing challenges & trends ssilijasic
 
Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
 
Assurance Inc. Business Presentation
Assurance Inc. Business PresentationAssurance Inc. Business Presentation
Assurance Inc. Business Presentationassuranceinc
 
Amsterdam Conference 2009
Amsterdam Conference 2009Amsterdam Conference 2009
Amsterdam Conference 2009SteveVirgin
 
Why B2B Marketers Must Adopt Social Media
Why B2B Marketers Must Adopt Social MediaWhy B2B Marketers Must Adopt Social Media
Why B2B Marketers Must Adopt Social MediaC. Edward Brice
 
Introduction to Digital Marketing - 2015
Introduction to Digital Marketing - 2015Introduction to Digital Marketing - 2015
Introduction to Digital Marketing - 2015Edwin Korver
 
“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly
“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly
“Welcome to the Party, Pal!” Digital Transformation in the Age of The DuopolyMediaPost
 
Marketing to a Segment of One
Marketing to a Segment of OneMarketing to a Segment of One
Marketing to a Segment of OneVivastream
 
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaPeran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
 
Business Transformation: From a Printer to a Marketing Services Provider
Business Transformation: From a Printer to a Marketing Services ProviderBusiness Transformation: From a Printer to a Marketing Services Provider
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
 
Social keeda info
Social keeda infoSocial keeda info
Social keeda infoSocialkeeda
 
Strategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and WhyStrategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and Whycristinalepore
 
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsEnhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsTim O'Connell
 
Search And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay OffSearch And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
 
Brands as Publishers - OLIVER's Breakfast Briefing
Brands as Publishers - OLIVER's Breakfast BriefingBrands as Publishers - OLIVER's Breakfast Briefing
Brands as Publishers - OLIVER's Breakfast BriefingOLIVER
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubMarni Blythe Borelli
 
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
 
Future Trends in Digital marketing
Future Trends in Digital marketingFuture Trends in Digital marketing
Future Trends in Digital marketingBarry Holder
 

Ähnlich wie Viralheat & Experian: Predictive Social Behavior Leads to Real-Time Customers (20)

Digital marketing challenges & trends ss
Digital marketing   challenges & trends ssDigital marketing   challenges & trends ss
Digital marketing challenges & trends ss
 
Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?
 
Assurance Inc. Business Presentation
Assurance Inc. Business PresentationAssurance Inc. Business Presentation
Assurance Inc. Business Presentation
 
Amsterdam Conference 2009
Amsterdam Conference 2009Amsterdam Conference 2009
Amsterdam Conference 2009
 
Why B2B Marketers Must Adopt Social Media
Why B2B Marketers Must Adopt Social MediaWhy B2B Marketers Must Adopt Social Media
Why B2B Marketers Must Adopt Social Media
 
Introduction to Digital Marketing - 2015
Introduction to Digital Marketing - 2015Introduction to Digital Marketing - 2015
Introduction to Digital Marketing - 2015
 
“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly
“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly
“Welcome to the Party, Pal!” Digital Transformation in the Age of The Duopoly
 
Marketing to a Segment of One
Marketing to a Segment of OneMarketing to a Segment of One
Marketing to a Segment of One
 
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaPeran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
 
Business Transformation: From a Printer to a Marketing Services Provider
Business Transformation: From a Printer to a Marketing Services ProviderBusiness Transformation: From a Printer to a Marketing Services Provider
Business Transformation: From a Printer to a Marketing Services Provider
 
Social keeda info
Social keeda infoSocial keeda info
Social keeda info
 
Strategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and WhyStrategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and Why
 
Why Should Big Law do Social Media
Why Should Big Law do Social MediaWhy Should Big Law do Social Media
Why Should Big Law do Social Media
 
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsEnhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
 
Search And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay OffSearch And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay Off
 
Brands as Publishers - OLIVER's Breakfast Briefing
Brands as Publishers - OLIVER's Breakfast BriefingBrands as Publishers - OLIVER's Breakfast Briefing
Brands as Publishers - OLIVER's Breakfast Briefing
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country Club
 
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
 
Born digital...the revolution 8 15-11
Born digital...the revolution 8 15-11Born digital...the revolution 8 15-11
Born digital...the revolution 8 15-11
 
Future Trends in Digital marketing
Future Trends in Digital marketingFuture Trends in Digital marketing
Future Trends in Digital marketing
 

Mehr von Viralheat

[Viralheat webinar] 5 Places to find social media ROI
[Viralheat webinar] 5 Places to find social media ROI[Viralheat webinar] 5 Places to find social media ROI
[Viralheat webinar] 5 Places to find social media ROIViralheat
 
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...Viralheat
 
Stay Where It's Social - A Hotel Infographic
Stay Where It's Social - A Hotel InfographicStay Where It's Social - A Hotel Infographic
Stay Where It's Social - A Hotel InfographicViralheat
 
Viralheat 2013 Holiday shopping Infographic
Viralheat 2013 Holiday shopping InfographicViralheat 2013 Holiday shopping Infographic
Viralheat 2013 Holiday shopping InfographicViralheat
 
A Very Spooky Halloween Infographic 2013
A Very Spooky Halloween Infographic 2013A Very Spooky Halloween Infographic 2013
A Very Spooky Halloween Infographic 2013Viralheat
 
Supersized Social Media
Supersized Social MediaSupersized Social Media
Supersized Social MediaViralheat
 
Top National Banks On Social Media
Top National Banks On Social MediaTop National Banks On Social Media
Top National Banks On Social MediaViralheat
 
Social Media Takes Flight
Social Media Takes FlightSocial Media Takes Flight
Social Media Takes FlightViralheat
 
Which shows won the Social Emmy awards, 2014
Which shows won the Social Emmy awards, 2014Which shows won the Social Emmy awards, 2014
Which shows won the Social Emmy awards, 2014Viralheat
 
Fall TV - Winners & Losers, 2014 - infographic
Fall TV - Winners & Losers, 2014 - infographicFall TV - Winners & Losers, 2014 - infographic
Fall TV - Winners & Losers, 2014 - infographicViralheat
 
Predict Brand Affinity with Social Media
Predict Brand Affinity with Social MediaPredict Brand Affinity with Social Media
Predict Brand Affinity with Social MediaViralheat
 
Identifying and Activating Social Media Influencers in 7 Simple Steps
Identifying and Activating Social Media Influencers in 7 Simple StepsIdentifying and Activating Social Media Influencers in 7 Simple Steps
Identifying and Activating Social Media Influencers in 7 Simple StepsViralheat
 
Marketing’s Move to Predictive Social Analytics
Marketing’s Move to Predictive Social AnalyticsMarketing’s Move to Predictive Social Analytics
Marketing’s Move to Predictive Social AnalyticsViralheat
 
The Move to Predictive Social Behavior
The Move to Predictive Social BehaviorThe Move to Predictive Social Behavior
The Move to Predictive Social BehaviorViralheat
 
ROI & Social webinar with Craig Rosenberg & Jason Miller
ROI & Social webinar with Craig Rosenberg & Jason MillerROI & Social webinar with Craig Rosenberg & Jason Miller
ROI & Social webinar with Craig Rosenberg & Jason MillerViralheat
 
Social Media Takes Flight - Airline infographic from Viralheat
Social Media Takes Flight - Airline infographic from ViralheatSocial Media Takes Flight - Airline infographic from Viralheat
Social Media Takes Flight - Airline infographic from ViralheatViralheat
 
Viralheat's WWDC 2013 Infographic
Viralheat's WWDC 2013 InfographicViralheat's WWDC 2013 Infographic
Viralheat's WWDC 2013 InfographicViralheat
 
DMEF - Viralheat Case Study
DMEF - Viralheat Case StudyDMEF - Viralheat Case Study
DMEF - Viralheat Case StudyViralheat
 

Mehr von Viralheat (18)

[Viralheat webinar] 5 Places to find social media ROI
[Viralheat webinar] 5 Places to find social media ROI[Viralheat webinar] 5 Places to find social media ROI
[Viralheat webinar] 5 Places to find social media ROI
 
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
 
Stay Where It's Social - A Hotel Infographic
Stay Where It's Social - A Hotel InfographicStay Where It's Social - A Hotel Infographic
Stay Where It's Social - A Hotel Infographic
 
Viralheat 2013 Holiday shopping Infographic
Viralheat 2013 Holiday shopping InfographicViralheat 2013 Holiday shopping Infographic
Viralheat 2013 Holiday shopping Infographic
 
A Very Spooky Halloween Infographic 2013
A Very Spooky Halloween Infographic 2013A Very Spooky Halloween Infographic 2013
A Very Spooky Halloween Infographic 2013
 
Supersized Social Media
Supersized Social MediaSupersized Social Media
Supersized Social Media
 
Top National Banks On Social Media
Top National Banks On Social MediaTop National Banks On Social Media
Top National Banks On Social Media
 
Social Media Takes Flight
Social Media Takes FlightSocial Media Takes Flight
Social Media Takes Flight
 
Which shows won the Social Emmy awards, 2014
Which shows won the Social Emmy awards, 2014Which shows won the Social Emmy awards, 2014
Which shows won the Social Emmy awards, 2014
 
Fall TV - Winners & Losers, 2014 - infographic
Fall TV - Winners & Losers, 2014 - infographicFall TV - Winners & Losers, 2014 - infographic
Fall TV - Winners & Losers, 2014 - infographic
 
Predict Brand Affinity with Social Media
Predict Brand Affinity with Social MediaPredict Brand Affinity with Social Media
Predict Brand Affinity with Social Media
 
Identifying and Activating Social Media Influencers in 7 Simple Steps
Identifying and Activating Social Media Influencers in 7 Simple StepsIdentifying and Activating Social Media Influencers in 7 Simple Steps
Identifying and Activating Social Media Influencers in 7 Simple Steps
 
Marketing’s Move to Predictive Social Analytics
Marketing’s Move to Predictive Social AnalyticsMarketing’s Move to Predictive Social Analytics
Marketing’s Move to Predictive Social Analytics
 
The Move to Predictive Social Behavior
The Move to Predictive Social BehaviorThe Move to Predictive Social Behavior
The Move to Predictive Social Behavior
 
ROI & Social webinar with Craig Rosenberg & Jason Miller
ROI & Social webinar with Craig Rosenberg & Jason MillerROI & Social webinar with Craig Rosenberg & Jason Miller
ROI & Social webinar with Craig Rosenberg & Jason Miller
 
Social Media Takes Flight - Airline infographic from Viralheat
Social Media Takes Flight - Airline infographic from ViralheatSocial Media Takes Flight - Airline infographic from Viralheat
Social Media Takes Flight - Airline infographic from Viralheat
 
Viralheat's WWDC 2013 Infographic
Viralheat's WWDC 2013 InfographicViralheat's WWDC 2013 Infographic
Viralheat's WWDC 2013 Infographic
 
DMEF - Viralheat Case Study
DMEF - Viralheat Case StudyDMEF - Viralheat Case Study
DMEF - Viralheat Case Study
 

Viralheat & Experian: Predictive Social Behavior Leads to Real-Time Customers

Hinweis der Redaktion

  1. Fix the asterisk text and the content from ForresterChange the title for this slide – identify what we’re saying “Increasing Spend in Social” or “The $8 Billion Dollar ____”
  2. Experian Marketing Services is uniquely positioned in the marketplace as a source-provider of a vast array of consumer data. In conjunction with the larger Experian organization, we have access to nearly every household and consumer in the US with thousands of attributes that describe each of those in vivid detail across the most predictive categories including: DemographicsGeographiesIncome and creditBusiness ownershipBrand affinityMedia consumptionProduct usagePurchase behaviorShopping attitudesOnline behaviorMobile behaviorNot only do we have more of the data that matters, we also have critical expertise in key areas to make that data actionable:Data acquisition and research methodologyData quality and linkage technologyData security and privacy complianceStatistical modeling and data analyticsAdditionally, our global data capabilities are unmatched with consumer profile data in 28 countries, online behavior data in 5 major consumer markets, and research partnerships that cover most major consumer markets. Updated: 8/8/2012