Slides for Leadership Day at the STC Summit 2013
This is a basic Social Media plan, based on a Community with limited super powers. Since your community will have a different set of super powers and different kryptonite, your basic plan will be your own. Use these as a sample and then share your story with us.
2. Eeny, meeny, miney, mo
Who needs all these social media outlets anyway?
Blogs
Facebook
Flickr
Linked In
Pinterest
Twitter
YouTube
3. 7 Social Media Outlets!!!
How much or how little you plan to
communicate depends on
# volunteers
communication skills of volunteers
preferences of volunteers
preferences of members
4. 7 Social Media Outlets???
Keep in mind
any communication is better
than none
we are staffed by volunteers
successful communities all across
the spectrum
6. Step one: blog post
More than 140 characters
Graphics and photos
Who/what/when/where/why
All the info
Links to related material
Testimonials
Gush
Searchable
Findable
7. Tweet the blog post
140 characters
Link to blog post
Provocative statement
Tag @STC_org
Hashtag #STCorg #TechComm
Schedule lots and lots of tweets
Tweetdeck
Example:
Want to see some great #TechComm? @STC_org keeps a
library of member work samples. Find out more
http://notebook.stc.org/xxx #STCorg #TechComm
8. Link In the tweet
Choose the best tweet
Convert back to English
Attach the link
Notifications to members emailed
Post in many groups
10. Say cheese
Make a simple graphic
3 inch by 2 inch format
Faces and text
Any picture is better than no picture
Power point to png
11. Facebook
A short introductory
sentence or two
A link to the blog post within the
first few lines of text
A simple graphic that looks good in
a 3” x 2” format
Tag the graphic as much as possible
Most of the text after the link
12. Facebook again
Facebook posts can be scheduled.
Weekdays are usually best.
Mornings are usually best.
Experiment with your group.
13. Questions
Do you have any of these forms of Social Media?
Do you have a Social Media guru for your group?
What’s your super power?
What’s your kryptonite?
16. Connect with me
Read the bio
http://www.stcwdc.org/bios/dill_bio.shtml
Email
social_media@stcwdc.org
@viqui_dill https://twitter.com/viqui_dill
Linked In
http://www.linkedin.com/pub/viqui-
dill/15/79/7a5
Facebook
https://www.facebook.com/viqui.dill
Editor's Notes
How much or how little you plan to communicate depends on how many volunteers you have, their communication skills and preferences, and the preferences of your members. Keep in mind that any communication is better than none, that your community members understand that we are staffed by volunteers, and that we have successful communities all across the spectrum.
How much or how little you plan to communicate depends on how many volunteers you have, their communication skills and preferences, and the preferences of your members. Keep in mind that any communication is better than none, that your community members understand that we are staffed by volunteers, and that we have successful communities all across the spectrum.
Keep in mind that any communication is better than none
Since it's going to take more than 140 characters to explain the who/what/why, I am going to suggest that we start with a good meaty blog post. You can map out all the info, provide links to existing material, give testimonials, and generally gush about the project in the blog post.
Once the blog post is done, then we can compose a series of inviting tweets about it. I'd go ahead and do a lot of tweeting. Tweets can be scheduled to appear in the feed on different days, at different times of day. Something like these:Did you know STC keeps a library of member work samples? Want to be a part of it? Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommSTC needs member work samples! Want to be a part of it? Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommWant to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommSTC members, share your work with the next generation of #TechComm! Find out more athttp://notebook.stc.org/xxx #STCorg #TechComm
Choose the best tweet to post in the STC linked in group. Ask community leaders to post also and we'll help spread the word community to community.
Take the Linked In post and use it in your next emailed newsletter. Email was the #1 most preferred method of getting STC news, according to a recent survey. You can usually just reuse the Linked In post word for word.
Last of all, consider making a simple graphic for the Facebookpost. Facebook’sedgerank loves graphics. Facebook users love graphics.
The facebook post can be long but needs to have the following: A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group.
The facebook post can be long but needs to have the following: A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group.
Keep in mind that any communication is better than none
Viqui would love to connect with you. Email her at social_media@stcwdc.org, follow her on twitter @viqui_dillhttps://twitter.com/viqui_dill, connect with her on Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebook https://www.facebook.com/viqui.dill.