Script and lyrics to the Lightning Talk at #STC14 by Viqui Dill @viqui_dill http://lanyrd.com/scxtdy

1. Social Media is not the Devil
Viqui Dill @viqui_dill
#STC14
Lightning Talk
http://lanyrd.com/scxtdy
The Devil’s not social media 0:00-0:10
 Charlie Daniels Band
 The Devil Went Down To Georgia
The Devil’s not social media 0:10-0:25
 Intro: 0:16
 The Devil’s not social media. It’s not lookin’ for your soul to steal.
 If you don’t mind, if you’re so inclined, I’m gonna tell you about the deal.
 When you come across a young man tappin’ on a twitter and playin’ it hot,
 You may say he’s a zombie jerk but I tell you he’s not.
 0:28
That’s a conversation, too 0:25-0:40
 I bet you didn’t know it, but that’s a conversation, too.
 And if you care to register, he might just chat with you.
 It might not save the world one day, but give the Devil his due.
 There was a thing called Arab Spring, and the Pope is out here too.
 0:43 /0:45
You’re the best 0:40-0:55
 0:46 the boy said my names johnny
 If you say "I am @user, and it might be a sin,
 But I’m gonna connect and unprotect 'cause I'm the best there's ever been."
 0:52
Google Sold Your Profile 0:55-1:10
• User, send your content out and send it loud and proud.
• 'Cause Google sold your profile and the whole world sees the cloud.
• And if you win you get a reputation made of gold,
• 1:04
• But if you lose the devil gets your soul.
• 1:07 fiddle break
The Devil Gets Your Soul 1:10-1:25
• OK, so the Devil doesn’t actually get your soul.
• But you will look foolish online if you don’t mind your manners and be a good cyber citizen.
• 1:15 right in
• So let’s say one day you get drunk and someone posts a pic.

2. • And your boss and clients see it, and you just feel like a dick.
• The problem’s not the picture, dude. The problem now is you.
• 1:25
• And that’s good news, ‘cause you can choose, and you know what to do.
• http://www.chicagotribune.com/business/technology/chi-social-media-mistakes-disasters-
20121217,0,3676900.photogallery
What is EdgeRank? 1:25-1:40
• 1:30 devil’s fiddle break
• EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—
on the News Feed.
http://www.whatisedgerank.com/
• Use the Time Decay parameter to your advantage by letting bad content die and replacing it
with good fresh content.
Build A Community 1:40-1:55
• Use EdgeRank against the bad stuff by posting the good stuff.
http://www.whatisedgerank.com/
Say “cheese” 1:55-2:10
• Use the Weight parameter to your advantage by posting photos and videos of good content.
Get your photo taken with your heros within #TechComm.
• 2:07 right in
• When the Devil finished, @user said, "Well, you're pretty good ol' son,
• But sit down in that chair right there and let me show you how it's done.”
• https://www.facebook.com/photo.php?fbid=1382603438759&set=a.1382159347657.2053313.
1042149176&type=3
Have Fun! 2:10-2:25
• 2:14
• Fire out the content. Fun, boys, fun.
• Take your time, you’re not under the gun.
• Schedule posts for a better time of day.
• http://textsfromhillaryclinton.tumblr.com/
Schedule posts 2:25-2:40
• Say what you mean and mean what you say.
• 2:30 fiddle break
• So that’s a pretty good chat about using the internet to talk.
• What about the other half of the conversation?
• How do we use the internet to listen and connect and have a conversation?
Be a good friend 2:40-2:55
• 2:50 in after a pause
• The comments in you head should stay in there if they’re not sweet
• And it would be so nice if you could learn how to retweet
• http://chroniclesofharriet.com/tag/troll/

3. You’re the BEST! 2:55-3:10
• Comment, like, and follow back and reach out to new friends
• 'Cause I've told you once--you son of a gun—you are the best there's ever been.“
• 3:05
• Fire out the content. Fun, boys, fun.
• Take your time, you’re not under the gun.
• http://www.cybersmart.gov.au/Kids/Get%20the%20facts/Social%20networking%20and%20onli
ne%20friends.aspx
Use a scheduling tool 3:10-3:25
• Schedule posts for a better time of day.
• Say what you mean and mean what you say.
• 3:19 fiddle break to end
• Just be yourself on line
• Be a good speaker, be a good listener, be a good friend
• https://tweetdeck.twitter.com/
And be yourself 3:25-3:40
• Now I ain’t just whistlin’ Dixie, son, or playing orange blossom
• On the internet you can be yourself ‘cause what you are is awesome
• http://textsfromhillaryclinton.tumblr.com/
You’re AWESOME! 3:40-3:43
• Now I ain’t just whistlin’ Dixie, son, or playing orange blossom
• On the internet you can be yourself ‘cause what you are is awesome
• http://www.imgion.com/img/awesome/