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Online video and the Revolution in Financial Services Communication 1 The webcast will commence shortly…
Online video and the Revolution in Financial Services Communication 2
Audiences are getting younger  ,[object Object],They use different forums for information sharing ,[object Object]
In fact, if Facebook were a country it would be the 3rd largest in the world
50% of mobile internet traffic in the UK is FacebookSmart companies are taking advantage of these trends 80% of companies use social media to attract new recruits The way we consume information is changing, and online video is key to this… The Information Revolution 3
Consumer Internet Traffic 4 Rapid growth in video streaming ,[object Object]
Online video will account for >55% of global consumer internet traffic by 2014
The global online video audience is now greater than 1 billion
89 million people in the US watch 1.2 billion videos every day,[object Object]
Mobile devices are accelerating video uptake 6
Apple devices dominating mobile video 7 ,[object Object]
Video streaming will consume 66% of global mobile data by 2014
iPads and tablet devices are helping to drive the shift to video viewing online
iPads set to overtake all other devices for video consumption by end 2011Mobile Internet Traffic ,[object Object],[object Object]
What about Australia ?  9
YouTube  10 YouTube is a huge consumer video portal: Over 24 hours of video is uploaded to YouTube every single minute 2 billion videos are viewed every day on YouTube Fantastic distribution platform Should form part of your strategy if relevant Not a substitute for a professional video management platform
Corporate Video Usage is Exploding 11 Investor Relations ,[object Object],Marketing  ,[object Object],Events  ,[object Object],HR/Training  ,[object Object],Corporate Communications ,[object Object],Internal Communications ,[object Object],[object Object]
Thought Leadership
Panel Discussions
CEO Updates
Media Releases
Investor Relations
Fund Launches
Adviser Marketing
Town Hall Meetings
Online Q&A Corporate TV Portals Financial Services Video Usage Pattern Video Content Management System Live Video Webcast Video Hosting On-Demand Webcast $1k - $5k $8k - 12k $12k - $25k pa $25k - $75k pa Average Annual Spend 12
Internal Communications 13

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Online video in Financial Services