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Online video distribution for short film
- 1. Online distribution for Short Film Makers Nick Bolton, Media and Entertainment Manager,Viocorp 11am – 1pm, Saturday 16 th June 2012 The Hilton, Sydney 1
- 2. About Viocorp Australian business 10 years old Sydney, Melbourne, Canberra, Singapore 75 staff – about 40 engineers Privately owned, Profitable Live streaming Online video platforms Webcasting, Web TV, IPTV, Mobile, Tablet Rich media advertising 2
- 3. How to connect content and distribution Viocorp connects content and viewers through innovation 3
- 4. Reaching audiences LIVE across multiple devices What is it ? • Giving viewers a consistent experience across desktop, tablet and mobile Who is doing it ? • CommSec • Sydney Opera House • TonTon • Splendour in the Grass – see image How can Viocorp help you ? • Automatic device detection and support for all major devices • Advice on how best to deliver your content across new platforms 4
- 5. Nice Shorts (est 2005, now defunct) 5
- 7. What’s your goal: Audience, Awards, or Money? 7
- 8. Festival v Online PROS PROS High perception that inclusion = good Immediate release after post production Viewed by high level judges and peers Potential global and unlimited audience Ascerning audience at Festival Content immortalised forever PR and status of badging the film Quick and easy to distribute Possible financial rewards / product in kind Instant audience build and feedback CONS Build body of work Expensive to enter ($50 per go) CONS Low chance of being shortlisted Relies on you to do the marketing and audience building If you are, often overseas so can’t attend Requires multiple content to create audience over time Few people see it at Festival Limited revenue Can’t distribute online for x months 8
- 9. Either way - Create a profile for your short on IMDB 9
- 10. Submit to film festivals using Withoutabox 10
- 11. Buy a Domain name at NetRegistry 11
- 12. Build a simple website using Wordpress 12
- 13. Website example (theatre and film project) 13
- 14. Crowd-fund (Pozible.com, Kickstarter.com, Indiegogo.com) 14
- 15. Sell your film via short film distribution companies 15
- 16. Or go for audience eg YouTube - Channel 16
- 17. Monetise using the Dynamo player 17
- 18. Distribute cross platform and channel using Distribber 18
- 19. Distribber – How it works 19
- 20. Enter as many online festivals 20
- 21. Enter as many online festivals 21
- 22. Long form - YouTube the studio 22
- 23. Thank you Nick Bolton, Viocorp T: 02 8007 6200 M: 0412 101726 @viocorp @nickybee99 www.viocorp.comwww.nickbolton.com.au nick.bolton@viocorp.com www.slideshare.net/viocorp 23
Hinweis der Redaktion
- - Delivering rich media content to viewers through multiple devices & multiple channels has been one of the key trends of the year so farIn line with the stats we presented earlier on the growth in mobile video, one of the biggest trends we are seeing is demand for video streaming to multiple devices. Clients aren’t thinking about just streaming to desktop but how they can reach an audience on the go as well- Reaching audiences through social media channels and campaign websites has been a key theme as well and we’ll explore that in more detail on the next few slides