Wednesday 10th November 2010 The Wheeler Centre, State Library of Victoria Ian Gardiner CEO Nick Bolton, GM Melbourne

1. 4 November 2010
JB HiFi | Intelligent Media Platform 1
Wednesday 10th
November, 2010,
The Wheeler Centre, State Library Victoria
The Future of Online Video

2. 4 November 2010
JB HiFi | Intelligent Media Platform
What’s today all about?
Education – both ways
Meet the team
What’s coming
New products
Case studies
Networking

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The Future of Online Video, Melbourne 2010 3
Consumer viewing habits

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The Future of Online Video, Melbourne 2010 4
Total global internet traffic

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The Future of Online Video, Melbourne 2010 5
Consumer internet traffic

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Consumer video traffic

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Mobile internet traffic

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Key points
• By 2014 Annual global internet traffic
will be approaching a zettabyte per annum
• Almost 66 percent of the world's mobile
data traffic will be video
• Video will exceed 91 percent of global
consumer traffic

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The Future of Online Video, Melbourne 2010 9
In Australia, July 2010
• 4 out of 5 Australians viewed online video (81%)
• Average of 7 hours online video viewed per month
• 970m online videos viewed per month
• Average viewer watched 90.8 videos

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Who we are?
Australian business
8 years old
Based in Sydney and Melbourne
75 staff – about 40 engineers
Privately owned
Profitable

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What we do
Viocorp is the connector between content and viewers
MOVIESMOVIES TVTV CORPORATECORPORATE USER GENERATEDUSER GENERATEDCONTENT
VIEWERS
COMPUTERSCOMPUTERS CONNECTED TVCONNECTED TV MOBILES & DEVICESMOBILES & DEVICES CONSOLE & STBCONSOLE & STB

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Who do we do it for?

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Channel Partners
• Consulting / Integrators
• Technology partners
• Hosting
• Agencies / Production

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TheVideo Platform Market

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Our development philosophy
SAAS
Platform Agnostic
Scalable
User friendly
Flexible

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Our software and solutions

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Viostream
17
Manage
Encode
Host
Publish

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Viocast
18
Live and on-demand
Registration
Synchronise
Social TV

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Future Forums:
The Future of Events
The Future of Social Networking
The Future of Workplace Communications
The Future of News Reporting
The Future of Entertainment
The Future of Sports Broadcasting
The Future of Television

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Vioad & ReportingProperty Management
Campaign Management
Cross promotion
Video Pre rolls
Video Overlays
Video Interactions
Companion Ads
Inventory Predictions
Analytics and Reporting

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Viomedia
Content Management
Property Management
Publishing Rules
Template & Theme Management
User Management
Competitions and Promotions
Multi device delivery

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Voila - Recommendations Engine
Behavioural and system inputs:
Device
Content meta data
Time of day
Viewing history
Content length

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Intelligent Media Platform (IMP)

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VSO - Content Ingestion
VSO is the connector between the content source and Viomedia, Vioad, and Voila
PLAYOUT
CONTENT SOURCE VIDEOVIDEO METADATAMETADATA
SECURE FTPSECURE FTPASPERAASPERAAUTO INGESTION
AKAMAIAKAMAI
MANAGEMENT
COMPUTERSCOMPUTERS CONNECTED TVCONNECTED TV MOBILES & DEVICESMOBILES & DEVICES CONSOLE & STBCONSOLE & STB
CDN (SECURE STREAMING)

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Commercialisation
Commercialisation comes before
monetisation
• Brand
• Engagement
• Longtail
• Lead generation
• Direct Response
• Subscribe, sample, demo, appointment,
forward, feedback, survey, social networks
Build content and audience before
monetisation
Free v Freemium v Premium

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Monetisation Opportunities
Once you have content and audience,
• PayPerView
• Subscription
• Downloads
• Advertising
• Sponsorship
• Syndication
• Branded content
• Vouchering
• Cross promotions

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What’s coming inViostream 6
• Customisable transcoding
• Improved user permissions and roles
• Advanced metadata
• Single sign on across all products
• Secure streaming
• Syndication
• Improved reporting
• Monetisation (both pay per view and
subscription)
• Notifications

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What does the future look like?
30

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What’s left
• Sports
• News
• Events
LIVE

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Large scale live broadcasts
Winter Olympics
Obama inauguration
Michael Jackson Funeral
US College Basketball
YouTube
- U2
- Indian Premier League
- IT Ministers debate

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The Future of Online Video, Melbourne 2010
March Madness Case Study
11.7 million hours of live streaming
8.3 million unique users of on-
demand video player
600,000 live viewers of the final

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Introducing

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The Future of Online Video, Melbourne 2010
Mary Mackillop Case Study
Global event
Social TV

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Thank you
Nick Bolton, GM Melbourne
nick.bolton@viocorp.com / 0412 101726 / @nickybee99
Nick Macpherson, Business Development
nick.macpherson@viocorp.com 0409 110967 / @nickmacpherson1
Ian Gardiner, CEO
ian.gardiner@viocorp.com / 02 8007 6200 / 0412 999705 / @rabbieburns
1 / 1 Cecil Place, Prahran, Melbourne / 03 9005 4400 / www.viocorp.com / @viocorp

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VSO - Content Ingestion
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Premium TV - Web Portal

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Connected TV (Yahoo Widget)

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iPhone Web Application

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iPhone Web Application
Sample Workflow
This is sample workflow to
give you an idea of the user
experience. The final
workflow may be adjusted to
suit your audience.
Sample Workflow
This is sample workflow to
give you an idea of the user
experience. The final
workflow may be adjusted to
suit your audience.

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iPad - Web Applications

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Web Portals