Wednesday 10th October 2012 Institute of Chartered Accountants, Erskine Street, Sydney

1. TAP IT NSW Group
Nick Bolton, Viocorp
11.20am - 11.50am, Wednesday 9th October 2012
Instiute of Charters Accountants Australia
L9, 33 Erskine Street, Sydney

2. AGENDA
Why online video?
How are accounting firms using online video to
market themselves?
How can you get started?
Turning accountants into talent, getting them
“camera ready”
What you need to think about the ensure success?

3. ABOUT VIOCORP
Ten years old
Sydney, Melbourne, Canberra,
Singapore
75 staff, 40 engineers
Products
– Live streaming
– Online video platform
– Web and IPTV portals
– Rich media advertising
www.viocorp.com

4. ABOUT FEVERPITCH
We help fund, produce, distribute and monetise content across feature,
doco and short film, TV, corporate and branded content, apps, web
series, theatre and more

5. ABOUT ME

6. WHY ONLINE VIDEO

7. LOCAL – MARKETING MAGAZINE

8. COMMERCIALISATION

9. COMMERCIALIZATION
Branding
Engagement
Longtail
Lead generation
Speed to market / geographical dispersion
Direct response / call to action
– Subscribe, sample, demo, make appt, forward, feedback, survey,
Social networking integration,

10. COMMERCIALIZATION

11. MONETISATION

12. MONETIZATION
Advertising
Sponsorship
Pay per view
Subscription
Downloads
Syndication / Licensing
Branded content
Self funded

13. ACCOUNTING / FINANCIAL
SERVICES

14. EFIC

15. AZURE GROUP

16. AZURE GROUP

17. ALLENS

18. ENHANCED MEDIA PLAYER – TELSTRA SUPER

19. WEB TV PORTAL - DELOITTE

20. HOW DO YOU GET STARTED?

21. CREATING THE BRIEF
Project overview
Objectives and Marketing Proposition
Target Market
Tone of voice
Timelines
Examples – good & bad
Stakeholders sign off
TIP: Treat it as a pilot! Always!

22. THE RUN SHEET (SCRIPT)
First draft
Include creative overview
Audio, video and animations / overlays
Doesn‟t have to be word for word unless using teleprompter
Get sign off from stakeholders
Film multiple clips in one day
10 x 2 minute clips (short form) better than 1 x 20minute clip
(long form)
TIP: Discipline yourself to shoot third Thursday of every month

23. THE CALL SHEET
Contact Details of Cast and Crew
Location, Parking, Transport
Schedule on the day
Wardrobe
Script
Other production notes
TIP: Plan for double the time, and provide a „super
early‟ call time for each Talent.

24. LOCATION LOCATION LOCATION
Studio or Boardroom or
On location
Sound
Light
Availability
Bumping in the gear
Dressing the set
TIP: Be quiet for two
minutes during recce –
listen to the audio

25. THE HARDWARE

26. CAMERA
Basic – Flip / iPhone
Intermediate - Canon 5D –
consumer DSLR with tripod
Professional - Outsourced
professional

27. AUDIO
Handheld
Boom
Zoom
Lapel mics
Outsourced

28. LIGHTING
Natural lighting (golden hour)
Soft box
LED‟s
Outsourced

29. ACCESSORIES
Autocue and teleprompter
Batteries
Power
Gaffer
„Quiet Please‟ signs

30. PREPARING TALENT

31. STAFF V TALENT
STAFF TALENT
No cost Cost
Staff leave Image rights
Better educated Trained to deliver
Poor performance Can be too polished
Very slow on set Much quicker on set
Slower edit Quicker edit

32. TALENT BRIEF AND RELEASE FORM
Create a Talent Brief eg age, gender, accent
characteristics
If Hired, fee determined by effort, and rights
(Distribution Formats, Region, Mediums, Duration)
Talent Release Form.
(recommended for staff as well)

33. WARDROBE AND MAKE UP
Talent providing own can
be risky
Stripes are your enemy
Gents: Black suits and
black backgrounds
Ladies dresses (lapels)
and accessories
Blue shirts
Glasses and reflections
Lights and sweat, esp
bald

34. PREPARING THE TALENT
Talk through the production, and go through the
Run Sheet and the Call sheet
What to wear
Rehearsal

35. PREPARING THE TALENT – DURING THE EVENT
Vocal exercises
Autocue or Interview
Making them at ease
Etiquette on set
The rehearsal and the safety
TIP: Always do an audio read of
the script to start off with. And
record it.

36. HOW TO INSURE SUCCESS?

37. 5 FINAL TIPS FOR HEAD AND SHOULDERS
PRODUCTIONS IN BOARDROOM
1. Pre-production is your friend on Production Day
2. Keep people in room to a minimum and remember the
Stakeholders / Director/ Talent etiquette
3. Do it conversational Interview style – talent looks off
camera
4. Always do a Safety
5. Create your multimedia assets
And treat it as a pilot, and have fun!

38. Nick Bolton
www.nickbolton.com.au
e: nick@feverpitchentertainment.com / nick.bolton@viocorp.com
m: 0412 101726
t: @nickybee99
Slideshow available at www.nickbolton.com.au/tapit
Viocorp, 2/ 47 Murray Street, Pyrmont, Sydney NSW 2009
w: www.viocorp.com
t: @viocorp
Feverpitch Entertainment: 3 / 2 Hill Street, Surry Hills, Sydney NSW
2010
w: www.feverpitchentertainment.com
t: @feverpitchent