A week 6 round up of what Vinspi achieved in Angelcube week 5 and what we plan to do in Angelcube week 6.

1. Week 6 Milestones Presentation
Ivan Lim
ivan.lim@vinspi.com.au / Confidential - Do not distribute

2. Last week
90% of new design up and running on test server by Sunday
Roll out onto Live Server before end of next week

3. Last week
Did not get through to Innovation bay......
BUT did get expression of interest from Foundry Group

4. Last Week
Good meeting with M&T Capital
Unearthed strategic focus

5. Last Week
Great sit down with Sam who offered excellent insights into
blogger outreach and super contacts
First taste of fashion blogger world on Saturday! Insights into
fashion blogger minds..

6. Last week
No reply from Brad (CEO)... but will contact on his mobile this
week.

7. Last Week
Trawlled through Melbourne CBD & Docklands over 2 days
Finalising shortlist of locations today!

8. Last Week
Photoshoot organised for next Monday and Tuesday!

9. Last Week
Packaging Reprint to start this week

10. Last Week
Submitted at 2am last night
Best New Retailer

11. Last Week
Connected with Sam Bell on Twitter who connected me with Jen
Sheehan on Twitter
Jen is an FB ads guru who gave me some excellent advice for
growing Vinspi page likes!

12. Last Week
Found a contact who previously studied at Leo Cussons and could
do an intro to their management for possible promotional activity

13. Last Week
Andrew Birt became marketing Yoda with great idea to create large
scale measuring event
Guiness Book of Records attempt

14. Last week
Metrics for May 2012
Unique Visits continues growth: 3800+ (35% increase from April)
Organic Traffic Growing strong
Focus on growing rankings in larger terms - Mens Suits

15. Last week
Some positive word of mouth and customer reviews!
&

16. This week
Follow up with Melissa Shawyer on PR Angles

17. This week
Great Australian Meausre Up details & Brainstorm
Get advice from mentors - Ned Dwyer, Melissa Shawyer, Nic
Hodges

18. This Week
Start Vinspi forecasting to present to M&T Capital
I feel like this would be easier This is what I need to
achieve.. kinda

19. This Week
Blogger Brainstorm again with Sam

20. This Week
Strategic Contacts
Brent Maloney (AFG), Flaunt Marketing, HR Managers, Professional
Associations

21. This Week
Digital marketing - Inbound Marketing, Link Building (SEO),
Adwords clean up, Facebook ads

22. This Week
Get advert out for Social Media Intern... MUST DO!

23. Week 6 Milestones Presentation
Ivan Lim
ivan.lim@vinspi.com.au / Confidential - Do not distribute