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Do you write guest articles? Do you know that you can boost your blog's brand awareness
tremendously with just a single guest article? Do you know that you can strengthen your personal
brand by leveraging your published guest post? Do you know that you can build a relationship with
A-List bloggers through guest blogging? Well, I will advise you to read on as I reveal eight practical
steps to leveraging your guest posts for increased brand awareness.
Now for those hitting the world of internet marketing and blogging for the first time, I think it's
worthwhile I give you a brief overview of what guest blogging is. Guest blogging is just an online
marketing tactic that entails sharing valuable content with readers online but in this situation, the
article won't be published on your blog. It will be published on other people's blog and that's where
the term "Guest blogging" comes into play. Now some novice might confuse guest blogging with
submitting articles to directories but I stand to say they are not the same.
Why Writing Guest Posts is Different from Writing for Article Directories
To avoid complication, I want you to note that guest blogging and submitting articles to directories
are similar; in the sense that they both involve writing valuable content on other platforms. But the
discrepancy surfaces in their level of play and audience.
Guest blogging is usually executed on "laser targeted niche blogs" while article directories on the
other hand are Multi Purpose or "mass content" sites. Note the key difference "niche targeted" and
"mass targeted." Another disparity is that there is a closer tie and communal bond between the
blog owner, the guest bloggers and the readers. This is the reason why guest posts result in
stronger interaction than articles published on article directories. Now that you have understood
the difference, let's move on.
Everyone has what it takes to write a guest article but not everyone understands how to take full
advantage of a published article. That's what I will explain to you today. Whenever I visit forums or
read other people's comment, I noticed that some people are of the perception that they would
rather publish an article on their blog than other blogs.
Now why should you write a guest articles for other blogs?
Getting published on other highly regarded blogs is not just a marketing tactic; it is a guerrilla
marketing tactic because it is just like knocking on the doors of targeted potential customers.
Instead of setting up a blog or creating a product and waiting for readers to find you by coming to
your blog; you leave your comfort zone and meet the readers at their favorite handout. This gives

2. your blog a competitive advantage over others that don't write guest posts. Are there other
advantages of writing guest posts on other blogs? My answer is a resounding yes. Guest posts
can boost your brand and give you a leverage you can't find anywhere else. Do you want to know
what this leverage is? Then read on.
How Guest Blogging can Boost your Brand Awareness
1. Guest blogging is a powerful internet marketing tactic, that's if you really understand what you
are doing and how to go about it. I have a friend that concentrates on guest blogging; in fact, 90
percent of his marketing resources and efforts are directed towards getting his articles published
on other blogs; and this tactic made him a success.
2. When you publish articles on other blogs, you will benefit exposure for your blog and this will
boost your brand awareness.
3. Writing guest articles will increase your reputation online. You might create a product in the
future and the blogs you have been featured on will be a great platform for you to publicize your
product launch.
4. Guest blogging is a solid "White hat link building strategy." When your guest post gets
published, you build backlinks to your blog and this will boost your pagerank over time. A backlink
from a quality article published on a reputable blog is measured as a vote of credibility. With the
recent clampdown on "Private blog networks," guest blogging will only wax stronger and it's one of
the link building strategies that have stood the test of time.
5. Some blogs are strong in SEO; others have solid social media following. Getting your article
published on such blogs is like killing two birds with a stone. SEO + Social Media = Increased
Brand awareness
Now to successfully increase your brand awareness and tap the maximum potential of guest
blogging; getting your articles published is just the first step. You need to know how to get the best
out of your articles. Below are eight extra ways you can exploit your published guest articles.
How to Exploit your Published Guest Article for Increased Brand Awareness
a. Write an article on your blog stressing your guest blogging effort and achievement; and link to
all your published guest articles. This will show to your readers that you are an expert in your
niche and such expertise has being acknowledged by other bloggers.
b. Getting an article published on a reputable blog is not an easy achievement; many have tried
and failed, so feel free to brag about your guest articles on social media.
"If you don't tell people about your success, they probably won't know about it." - Donald Trump
c. Use your guest articles as a case study to boost your marketing campaigns. When sending out
guest blogging proposals, don't link to articles on your blog.
Rather, link to your best guest articles. This will confirm to the recipient of your pitch that your skill

3. or expertise has been acknowledged on other blogs.
d. If your article finally gets published, don't just sit on the achievement. Get involved in the
interaction that follows. Strategically answer all questions and criticisms expressed by readers of
your guest article. You should also share the article with your social media followers. This will
further toot your horn as an authority in your niche.
e. Write several quality guest articles on a specific blog and after sometime, ask to be interviewed
by the blogger. This works like magic because a person who has several quality articles published
on a blogs stands a good chance of being interviewed than someone who has written nothing.
Also, being interviewed on a blog where you have being a guest writer will further strengthen the
bond between you and the readers. Remember, the strength of the bond equals the strength of
the brand.
f. When you have published a significant number of articles on a blog, be bold to request a special
position for your chosen articles. This will not only boost your readership but also your brand
image.
g. Create a convincing, unusual author's bio. Make sure your bio fits the brand you are building
online. For instance, if you want to brand yourself as a ruthless copywriter, then your author's bio
can goes thus:
"Ajaero Tony Martins is a ruthless, no-nonsense copywriting consultant that believes in nothing but
results and profit to your business."
h. Be consistent; even if it means writing one guest article monthly, do it. Consistency and
concentration is a key to success in any marketing campaign; whether online or offline, so keep
writing. The more you write, the more your writing skill improves and the more you strengthen your
brand image.
In conclusion, these are my tested and proven tactics for building a strong brand image for my
blog. Apply these tactics when writing and promoting your guest articles; and I will see you at the
top.
And just before I drop my pen, I am giving you a once in a lifetime opportunity to download my
Master List of Best Small Business ideas and learn How to Make a Million Dollars Fast in less than
a year.
Article Source:
http://EzineArticles.com/?expert=Ajaero_Tony_Ifeanyi

4. ==== ====
I NEED TRAFFIC: Here's The Actual Loophole We Use to Systematically Get #1 Rankings For
Any Keyword We Want ... Get Tons of Hits, Free Traffic & Website Visitors to Your Blog or
Website Quickly & Easily ...
http://theultimatesearchengineloophole.com
==== ====