2. So what we have today!
• What is the blog and its benefits?
• Blogging jargons
• Blogging facts/figures
• Blogs around the world. Where to search.
• Get started - launch a blog
3. What is the blog and its benefit to the
corporates!
A blog is basically a streamlined website that has easier technology and is
designed to facilitate a two-way conversation.
- Connect with people who are
out of your reach
- Grow the community users &
influencer base
- Know what people are talking
about your products/services
- Strengthen press presence and
attract influencers
- Optimize for search engine and
improve search results
4. Blogging jargons – few terms to know
Bloggers are those who write the original articles for the blog and or oversee the
editorial process of a blog
Commenters are those online public who reads and interacts with your blog by
leaving comments or like.
Blog is referred as a content or post as well.
Blogosphere is a term for all blogs as a family and their interconnectivity. It’s
common practice that blogs link each other and share or comment on each other’s post.
Syndication or RSS feeds – syndication means the ability to make blog content
available for other bloggers to use and publish, typically at no cost.
5. Why blogging - facts and figures
What platform
people use to
blog;
Wordpress - 43%
Blogger – 35%
Tumblr+TypePad+Posterous – 16%
Others – 6%
7. Get started – launch a corporate blog
Strategy People Tool Content Track
Define objective, Have a moderator, Choose a Build content Track the
target audience blog policy and platform and set calendar. Set results,
and KPIs process up a blog. Select frequency. comments and
theme. Secure Schedule the views. Learn and
domain name. delivery. action.
9. Choose a platform – Wordpress is more popular
Domain. Theme. Template. Layout.
10. Content planning – build sharable content
Blog frequency:
Press News/
3-4 per week release Events
Blog content:
250-300 words Question
/Poll Tips/
Advice
Have animage Product/
Service
or video in the Campaign
blog
Use popular and
Sale/
searchable Discount
/Offers
keywords
Customer
Use well-defined Fun & testimonial
tags Festives
11. THANK YOU!
Vinod Nagar,
Regional Social Media Manager
Nokia - Asia Pacific, Middle East & Africa Operations
Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.
His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.
You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)
Email: vinodnaagar@gmail.com
