1. Company’s Business:
Bizhappy is a free APP for users to connect to their favorite businesses and create a favorites list, called “Main
St.” Their customized "Main St." contains convenient, relevant, real-time business information on the businesses
that matter to their life, all accessed through the Bizhappy portal from either a smart phone or online.
Bizhappy is a marketing APP that helps any business instantly connect to their customers, promote their
company, and grow their revenues. We call this “app-vertising.” The businesses live inside the Bizhappy APP.
Bizhappy helps local “Main St.” businesses compete with large corporations and achieve “one-tap” cross-channel
marketing in a tech conscious and highly competitive marketplace. The Bizhappy APP can be set up and
customized in less than 15 minutes at a cost of less than $1 per day. Bizhappy is uniquely positioned to offer
instant marketing gratification to businesses while providing customers a valuable individualized resource to
connect to the businesses that mean everything in their hectic lives.
Products and Services:
Businesses: Connect, Promote and Grow. Businesses now have the ability to have their business details
accessible on mobile devices 24/7. Business owners can create useful and profitable Bizblasts right from their
phone at any time of the day. They can design custom campaigns to drive revenue in real time without revenue
sharing or waiting weeks for a special campaign to appear.
Bizhappy guides business owners through the “APP Revolution” by providing a turnkey APP with 6 robust
features including:
Relevant business details including business hours, phone number and more.
Real-time messaging called “Bizblasts” for deals, specials and updates.
Social integration of the Bizblast is easy: updates Facebook and Twitter in one tap
Photo gallery to highlight products and services
Geo-location for relevant directions
Analytics for tracking the success of a Bizblast campaign
Customers: Connect, Promote and Know.Geo-location helps consumers explore their local area. Users
customize their Bizhappy “Main St.” by saving their favorite neighborhood businesses in one location. This
provides for easy retrieval of useful business details and updates in real time with “one touch” and at their leisure.
Customers can find new local businesses based on lifestyle changes, special occasions or travel needs. Also,
they can share appealing content via social networks and e-mail. Customers have on average 18 businesses that
support their daily life all of which will now be located in one convenient place on their smart phone.
Upcoming Features for the Businesses and their Customers
The Bizhappy App will continually evolve by adding functions to enhance the features of the business owner and
provide an outstanding user experience. Features will include:
Individual icon to live on a smart Check-in
phone’s home screen Video Gallery
Scheduling module for tutors, therapists Photos with Captions
and other professionals Mobile Commerce
Side St. – a “favorites” listing of all the “After Hours” – all the activities and
businesses that support your residence events happening in a users area
Text notifications
Electronic Coupons

2. Development Schedule:
Bizhappy started web and APP development in February 2011 and completed Version1 in December 2011.The
Bizhappy APP has been tested, and is ready for sale to the South Florida market as of January 2012. Version2
which includes the “Powered by Bizhappy” is being designed, framed, flow-charted and researched in Q1 of 2012.
It will be developed and ready for sale before the end of Q2. The white label and multi-location versions are
currently under development.
The Bizhappy APP is available at no cost to customers on iPhone and Android markets. Other users may access
the APP by downloading the HTML5 version, which is accessible on any device with an internet connection.
Submission to the APP Store for iPad and Droid will commence in the near future along with comparable APPs
for Blackberry RIM and Windows Mobile OS.Business owners who don’t have smart phones can manage their
APP by using our Bizhappy web module.
Differentiation:
The iTunes APP store and the Android Marketplace contain hundreds of thousands of APPs primarily in the
gaming category. We placed Bizhappy into the business category that has “do-it-yourself” apps, some with similar
features but none as robust as the Bizhappy APP.
Smartphone APP development for “standalone” APPs costs range between $15,000 and $50,000 greatly
exceeding the marketing budget of most small businesses. This predictably infers a continued competitive
disadvantage for small businesses compared to larger corporations with commensurately larger budgets. In
addition, most small business owners do not have the time or the expertise to efficiently undertake a "do-it-
yourself" APP development process from start to finish.
Bizhappy recognizes 7 categories that can be considered for or be identified in coupon deals, social networks,
local directories, business app developers, review sites, check-in sites and search engines but those models have
several fundamental flaws:
Price…price…price we are the best priced business marketing APP provider that exists with one lump
sum annual price point. Other do-it –yourself APPs are $1500-3000 for upfront development costs, along
with a maintenance fee of $30-50 per month. There are often additional fees for communication by push
notifications or texting. Facebook and Twitter are free like Bizhappy but a person’s business detail are
distracted by a high volume of advertising and other social content that can easily allow a user to be
distracted click out and head somewhere else
Marketing the APP…This remains a big piece of the puzzle for the business owner. How to market it to
their customers? How to get new customers? Bizhappy provides 4 key post sale support services, at no
additional charge:
1. A complete Point of Sale visual aids package ranging from door decals, ceiling mobiles, table
tents, checkout signs, window posters, wrist bands, buttons, etc.
2. Preformatted templates so that business owners can send emailblasts to their existing customers
to let them know that they have a mobile APP
3. An ongoing touch campaign to the business owner on tips and sample templates, webinars,
social media support to promote their APP in Bizhappy
4. An ongoing weekly newsletter to promote those businesses in a certain geographic area reaching
thousands of people
With directory and lifestyle APPS, the business owner is not in control of his/her information and is
confined to a particular APPs content with significantly fewer features than what the Bizhappy APP
provides
Most importantly, unlike daily deal APPS, the Bizhappy APP allows the business owner to retain
COMPLETE control of his/her profitability derived from their unique mobile "app-vertising" by using their
Bizblasts as opposed to using daily deal companies
Many APP owners are left to be the little fish in a big pond. We believe in a short amount of time there is
value to being in a nation where people are searching for their favorite businesses and building their own
personalized “Main St.”This critical differential, most notably relevant real-time information will drive
business users and ultimately consumers to the Bizhappy Nation.

3. Price points:
The Bizhappy APP has a core price of $299 per year which is affordable and attractive to our target audience of
buyers. Our typical buyer for the Bizhappy App is a small business or a SOHO business (small office/home office)
that is staffed with 1-10 professionals, with an annual advertising/marketing budget of $2000. Bizhappy is
providing them the mobile platform to app-vertise their business.
There are 3 pricing tiers per year for the Bizhappy APP:
1. Free – We will offer a 1 page Bizhappy APP to any business in order to populate our search and have
them appear with relevant basic business information. We will use this to up sell a business to the other 2
tiers we have available
2. $199 – This will be a 6 page business display APP to include; operating hours, photo gallery, about us,
map and 6 action features. This product will have no communication functionality to the customers.
3. $299 – This is the full service APP that will have all the features mentioned above and will include a
Smartphone admin panel and the Bizblasts push notification functionality. The APP will also allow the
business owner to create deals, specials and updates in real time along with changing operating hours.
“Powered by Bizhappy”: The Bizhappy App will provide 6 core features (mentioned above in “Products and
Services”) in the base business APP for a one-time annual fee of $499(the $299 is our introductory price) with NO
extra charges. Each APP will be customized with the business logo along with key details and will operate from
Bizhappy servers. In version 2, Bizhappy will offer multiple deviations from this base price for the following
classes and types of service.
APP Type Opportunities APP Type Opportunities
Event (90 day timed) $19 Unlimited Education $199 650,000
Personal $29 Unlimited Homeowners Assoc. $199 255,000
Sports Association $49 675,000 Multi-Location/Chain $199 975,000
Not-for-Profit $99 425,000 Convention $299 325,000
Religious $99 375,000 Business $499 10,651,000
Community $199 288,000 Professional $999 2,650,000
Market
Trends:
1 billion smart phones to be sold in 2015 almost double the amount for 2011
In 2014, mobile Internet usage will overtake desktop Internet usage
In 2011 6.2 billion dollars was spent on mobile APPs, Gartner, Inc.
75% of marketers are planning to add mobile? to their marketing mix in 2012: Forrester Research
Woman are more likely to get an iPhone while men are more likely to get an Android: The Neilson
company
One billion of the world’s 4+ billion phones are smart phones
Google’s Android OS has grown 886% in the last year by activating 160,000 devices per day in over 40
countries.
The basis of the Bizhappy business model is simple: over 50% of businesses have mobile marketing in their
upcoming advertising plans. We intend to provide them an efficient, cost-effective,turn-key mobile marketing APP
package that includes post-purchase APP marketing and promotional support.
Our Research:
Our team surveyed the market to determine the use of mobile devices in a local business setting. Our purpose
was to identify those needs that existed for both customers and businesses which could be met via their smart
phones and to alleviate challenges to rapid adoption of such a utility. Seventy-one percent (71%) of businesses
queried had serious interest in a smart phone APP to connect with their customers. Their main requirements were
that the APP must be useful, intuitive and affordable. There were vast variances in the online presence of
business owners however, all were interested in broadening their mobile exposure and believed their customers
would embrace being a part of the process given the customers ability to build their own "Main St.”

4. Businesses and customers agreed that the most frequent over-the-phone inquires concernoperating hours, price,
availability and location. Our business model evolved from the simple hypothesis that easy to locate hours of
operation, address/directions, promotions/deals, etc. accessed via mobile could be a very profitable niche for
Bizhappy to fill. Further owner comments provided guidance which resulted in Bizhappy developing Point of Sale
displays and email touch campaigns for spreading the word to current customers of each business using a
Bizhappy APP. By meeting these criteria we set a platform that creates a Bizhappy Nation of consumers that can
find new businesses simply by scrolling via their mobile phones.
Historic and projected size in dollars:
Smartphone App Market Reached More Than $2.2 Billion in 2010
Markets and Markets: the total global mobile applications market is expected to be worth $25 billion by
2015
By 2015, International Data Corp predicts that 182.7 billion mobile apps will be downloaded, close to a
1600% increase from 10.7 billion apps downloaded in 2010
Distribution
Bizhappy plans to use traditional and electronic marketing sales channels along side of viral efforts to get the
word out. Public relations and branding efforts have already begun. We have already started an email campaign
targeted to businesses in South Florida and we are now looking at specific verticals that have shown interest in
having the Bizhappy APP. Not exclusive of physicians/doctors, dentists, lawyers and accountants
Sales channels:
We are presentlyworking with national companies that can assist inlarge distribution networks. These companies
look for revenue opportunities as unique as Bizhappy as a value add to their existing offering. They allow a POS
display in their store, simply take the order and make a profit. We are targeting Go Daddy, Office Depot and
Staples, Home Depot and Lowes, FedEx Stores and UPS Stores, Fast Signs and Minuteman Press, American
Express and Capital One, Harland and Deluxe, Vista print and Web123. We are also targeting franchise chains
that can use the Bizhappy APP for easy and instant entrance in to the mobile market. These companies are
catering to small businesses and Bizhappy will be a complimentary product for them.
We are researching a licensing component to Bizhappy. We believe finding good people in different towns,
counties and cities will give us local representation to promote our product. They will pay us a licensing fee to
represent the Bizhappy product and will get compensation on sales and growth within their territory.
Affiliate programs are something we believe will help our viral marketing efforts and we have created an incentive
plan to compensate an affiliate for endorsement and referral. This program will be focused on college students
who understand technology and will be trained on selling it in their area to earn extra money.
Social media and blogging are important to our content management and we have started a daily campaign to
update these areas to grow traffic and visibility.
Partnerships:
On a local level some of the easiest sales efforts are through chambers of commerce and entering into a partner
program. They bring instant credibility in the early stages of Bizhappy and they are looking for another revenue
stream for their organization.
We also believe partnering efforts has to be with the not-for –profits like foundations and organizations. We did
our first partnering with The South Florida Kidney Foundation which has a monthly event. They have found the
Bizhappy APP to be very useful by using our push notifications to update members of an upcoming event, we
received 3000 downloads in one week. They are now interested in becoming an Affiliate member to aid in their
own fundraising efforts.
Customers:
Bizhappy is supporting the business owner with a tool kit of helpful products such as ongoing touch programs,
email templates, videos, and webinars. We are looking to empower the owner to get their customers to join
Bizhappy and grow the nation. We believe that a good campaign will get between 100 and 300 downloads per
business per year.

5. Competitive Advantage:
Our advantage is that we are a first mover in this sector of mobile marketing in price and depth of features as well
as post sale support. We look to stay a first mover with the second version of our APP by offering the classes of
services named above in “Powered by Bizhappy.” This will give us penetration into high volume areas that will
result in not only revenue but eyeballs.
Leadership Team
Bizhappy employs a support team of web and mobile APP programmers, writers and graphic designers
specializing in web and APP development, branding, client retention, market analytics, and strong customer
service. We are currently at 7 employees.
In addition to these talented team members, Bizhappy senior management consists of:
Founder and CEO Vincent L. Baratta III, a 33 year veteran in retail of medical supply stores and the
founder of the largest online portal for hospital and medical equipment, MEDmarketplace.com
VP of Marketing Terri Ross, formerly the Director of Marketing and Corporate Sales for Bally Total
Fitness
Creative Director Osiris Santos, award winning multidisciplinary artist
Bizhappy plans on using a portion of the proceeds to build a leadership team and recruit specialists to build and
grow the Bizhappy model on the business side and on the customer side.
Financial
Historic and Projected P&L:
st
No history available as we are launching in January 2012. As of January 31 , we had sold 438 annual mobile
marketing subscriptions.
Projected:
2012 2013 2014 2015 2016
Sales 2,739,250 10515000 17863200 26868800 45562840
Total Exp 2,541,743 7172577 12330753 18412495 29329850
EBITDA 197,507 3342423 5532447 8456305 16232990
Projected Cash Flow:
We project by month 7 we will be cash flow positive
Projected Head Count:
Head count in 2012 will be a total of 10 administrative, 6 specialists, 12 support staff and 15 sales
Head count in 2013 will have 15 administrative, 10 specialists, 20 support staff and 50 sales
Capitalization:
There are 1,150,000 common shares issued and outstanding. The capital invested in Bizhappy has been $80,000
in equity and $385,222 in loans.
Funding Requirements
Amount:
Bizhappy is seeking $5,000,000 in capital to execute our plan which includes increased infrastructure, a
comprehensive marketing/public relations plan, including hiring an agency, reduce debt, continue development on
Version 2 of the APP and hirekey executives and personnel to assist in achieving our goals. The funding will
focus on business development, marketing, advertising and a comprehensive rollout of the Bizhappy APP to
millions of small businesses in the US.