1. ALEE Conference 17-18 Feb.2012 at SNDT University, Mumbai
Use of Social Networking Sites and Web 2.0
Tools in Academic Libraries: An Overview
Vinita Jain
Maharshi Dayanand College
Parel, Mumbai-12
library@mdcollege.in

2. Introduction
• Social network could be a group consisting of
individuals having interactions with each
other, bonded by sentiments having common goal.
• Social networking sites (SNS) could enable
librarians and end users not only to interact, but to
share and change resources dynamically in an
electronic medium
• Web 2.0 has created new ways of
working, including opening up new opportunities
in learning and teaching.
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3. Social Networking
Why in Libraries?
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4. Growth of Social Networking sites
 1995 Classmates.com
 2002 Friendster.com
 2003 Myspace.com /delicious.com
 2004 Orkut.com / Facebook.com
 2005 Yahoo!360
 2007 Friendfeed
1.2 billion users use SNS. 82% of world’s internet
population over the age of 15 now log on to social
networks (26-12-2011)
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5. The Growth of SNS in India
http://hellboundbloggers.com/2011/02/09/growth-of-social-sites-india/
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6. Review of Literature
• A survey of 126 academic libraries by librarians Carnigo &
Barnett, (2007)had found that 54% of the librarians
surveyed did not believe that there was an academic
purpose for facebook.
• Luo (2010) presented a survey study investigating how
students in an online MLIS program use social networking
websites to socialize with their peers and to develop a
professional network.
• Click & Petit, (2010) discussed free online librarians for
use with library information and information literacy
training, with a focus on social media and web 2.0
technologies, including social networking websites
facebook and twitter, blogs, RSS, wikis & video sharing.
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7. Review of Literature
• Seckor (2005) discovered that 1300 students from
Georgia institute of technology were registered with
facebook and SNS as an ‘outreach tool to promote
library services to students in the school of
Mechanical Engineering.’
• Kulkarni, Ghosekar, & Katkar, (2010) In their article
highlights various blogs available today’s scenario for
wide spread of information to cope up with the ever
changing information need of stakeholders in the
digital era.
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8. WHAT IS WEB 2.0
• In a Web 2.0 environment it is possible to put a
document up onto the web and, using a web based word
processor, all your colleagues can make changes to it
(which can be seen and rolled back if necessary)
there and then.
• It has evolved into a dynamic, interactive and
collaborative platform that facilitates exchange of
knowledge and information amongst its users.

9. Application of Web 2.0 tools in Library & Information Sc.
Web 2.0 Tools Library Application
Wikis Reference resources wiki can be built for FAQs
Blogs -Used as discussion forum
- Serve as a platform where user can file their queries and suggestions
regarding the services and activities of the library
Podcasting -Highlights new resources
-Enable librarians to share information with anyone at any time
-Can be publishing tool for marketing of library services & products
Tagging -It can be applied to LIS for editing the subject headings from user point of
view and thereby enhancing the indexing and relevancy of the searches,
making the collection more dynamic.
RSS -Integrating library services through RSS feeds
-Promotes events organized in the library for library users.
You Tube -Can be used for marketing of library services
-Library tour
IM -Instant clarification for the queries from end users
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- Can send text, video, audio files related to library 9

10. Web 2.0 applications @ KVPattam Library
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11. Library Home Page
www.mdcollege.in/library
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12. Library Blog
www.mdcollegelibrary.blogspot.com http://podarlibrary.blogspot.com/
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13. Libraries on Facebook
http://www.facebook.com/pages/Maharshi-
dayanand-college-Library/154181127974190
http://www.facebook.com/libraryofcongress
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14. Publicize events on facebook to reach
maximum users
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15. SNS in News
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16. Conclusion
• Social media provide a shift in how people discover, read and
share news, information and content. It is a fusion of sociology
and technology transforming monologue into dialog and is the
democratization of information, transformation people from
content readers into publishers.
• The use of Web 2.0 tools & applications will constitute a
meaningful and substantive change in the history of libraries.
• The library collection will become more interactive & fully
accessible.
• With Web 2.0 technologies the libraries can build their user
communities on the net, so that the users can join the
community and share knowledge overcoming all the
limitations of communications that were existing earlier.
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17. Social Networking
Everything is
connected to
everything!!!
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