2. • Promote the New Forest as an ideal family day out
• Make people aware that you do not need to spend loads of money for a
good day out
• Advertise wildlife
• Persuade people to take their children out to explore in fresh air
• Relate the dialogue directly to my target audience so they can
empathise.
3. Radio advert purposes
• PROMOTION- (Products and places)
• PERSUASION- (Products and places)
• INFORMATION- (Illnesses)
• RAISING AWARENESS- (Illnesses)
• ENTERTAINMENT