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Bouwen en sociale media
Vorm.nl               Vincent@Everts.net
                           +31647180864
                            @vincente




Thursday, April 21, 2011
Bouwen en sociale media
Vorm.nl               Vincent@Everts.net
                           +31647180864
                            @vincente




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Vincent Everts?




Thursday, April 21, 2011
Vincent Everts?




Thursday, April 21, 2011
Innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Thursday, April 21, 2011
Innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Thursday, April 21, 2011
Tudou.com earlier then
                                 YouTube




Thursday, April 21, 2011
Tudou.com earlier then
                                 YouTube




Thursday, April 21, 2011
Social Media
                              2.0



Thursday, April 21, 2011
• Mijn Tools




Thursday, April 21, 2011
Videoblogger




Thursday, April 21, 2011
Videoblogger



                           Talk to Me!




Thursday, April 21, 2011
• kassa




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Opkomst
                           internet connected TV




                                               bron: GfK
Thursday, April 21, 2011
Opkomst
                           internet connected TV


                                  2010: 425.000


                                               bron: GfK
Thursday, April 21, 2011
Opkomst
                           internet connected TV


                                  2010: 425.000
                                  2011: 820.000
                                  2013: 60%
                                               bron: GfK
Thursday, April 21, 2011
Apple TV




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Power of
                           online Video


Thursday, April 21, 2011
Thursday, April 21, 2011
YouTube uploads
                             per minuut




Thursday, April 21, 2011
YouTube uploads
                               per minuut
                                                                                                       33




                                                                                                       22




                                                                                                       11




                           2007 I   2007 II   2008 I                                                   0
                                                       2008 II   2009 I   2009 II   2010 I   2010 II


Thursday, April 21, 2011
iPhone 4




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Make your
                           own company
                            TV Channel

Thursday, April 21, 2011
Make your
                           own company
                            TV Channel

Thursday, April 21, 2011
www.yubby.com
Thursday, April 21, 2011
www.yubby.com
Thursday, April 21, 2011
Automatisch zoeken
                           op 30 video netwerken




Thursday, April 21, 2011
www.yubby.com
Thursday, April 21, 2011
Eerste week:
                           2.000 ingezonden video’s
                            300.000 unieke kijkers

                                  www.yubby.com
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Volg Vincent Everts live
                                        in zijn elektrische Leaf


                   - Live auto lifestats
                   - Live streaming video
                   - Live Google maps
                   - Twitter met bestuurder
                   - Twitter met de auto
                   - Interviews




Thursday, April 21, 2011
Volg Vincent Everts live
                           in zijn elektrische Leaf




Thursday, April 21, 2011
What are we going to talk about?




Thursday, April 21, 2011
What are we going to talk about?

                     Web 1.0 Viral Marketing (PP)
              time consumption                                             travel


                  RSS Explained Web 2.0 Kindle
          explained Marketing 2.0 Google Adwords Tudou
                            Google Docs   Online video elections 2.0
                              Twitter Amazon Yubby Co-Creation
                       Multitasking
              Google Streetview Online collaboration Social tools

                           Dell Sucks     Support 2.0 Viral Marketing
           Kryptonite Lock       Enterprise 2.0             VMS Zoomz HD   ebay
                           news resume VMS Google trends

Thursday, April 21, 2011
Web
                           1.0




Thursday, April 21, 2011
Web
                           1.0




Thursday, April 21, 2011
7


Thursday, April 21, 2011
7


Thursday, April 21, 2011
7


Thursday, April 21, 2011
7


Thursday, April 21, 2011
7


Thursday, April 21, 2011
How do we spend our time?

                                      4%
                                 6%
                                           39%
                           19%


                                  33%




Thursday, April 21, 2011
How do we spend our time?

                 TV:       39% 178 min.               4%
                                                 6%

             Radio:        33% 151 min.                    39%
                                           19%
          Internet:        19%   86 min.

     Newspaper:            6%    20 min           33%
       Magazines:          4%    18 min
                                           TV              Radio
                                           Internet        Newspapers
                                           Magazines
Thursday, April 21, 2011
Time & advertisement
                                   TV 3 hours/day/user
                                   Advertisement €200M public + €600 commercial
                                   advertisment/hour TV watching € 0,06

                                   Time online: 1,5 h pp/day
                                   Online adds €500M/yr
                                   Adds € 0,07 pp/h

                                   NewsPapers 20 min/day
                                   €750M adv revenue
                                   Adds € 2,00 pp/h

                                   Magazines18 m/day
                                   Advertisement €700
                                   Reclame inkomsten: € 2,50 pp/ph

Thursday, April 21, 2011
Thursday, April 21, 2011
• $32 billion sales
                           • 1 Billion searches/day
                           • Money from Adwords
                           • Almost nothing from
                             Youtube, Google earth/
                             map, gmail, apps etc




Thursday, April 21, 2011
Google adwords
           •Easy to set-up
           •Easy to budget
           •Price per keyword
    Also on
    YouTube

Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
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Thursday, April 21, 2011
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Thursday, April 21, 2011
Thursday, April 21, 2011
§



Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
IMPACT ON BUSINESS
                                                12



Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
DELL Case




Thursday, April 21, 2011
DELL Case




Thursday, April 21, 2011
Dell notebooks




Thursday, April 21, 2011
Dell notebooks




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
17


Thursday, April 21, 2011
17


Thursday, April 21, 2011
17


Thursday, April 21, 2011
17


Thursday, April 21, 2011
Thursday, April 21, 2011
tekst




Thursday, April 21, 2011
tekst




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
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Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Online bestedingen
                           2009: 7,3 miljard euro

                       2010: 9 miljard euro

                Web-influenced 48
                     miljard
Thursday, April 21, 2011
                                                    bron: thuiswinkel.org
Thursday, April 21, 2011
Thursday, April 21, 2011
Social tools   Productinformatie
Thursday, April 21, 2011
Social tools   Productinformatie
Thursday, April 21, 2011
Thursday, April 21, 2011
Product info    what else do people buy

                            what do they recommend?

                            Description of customers

 Social tools              90% social tools
                            What do they buy in the end?
                            what else?
                            Tags of clients
                            review of the reviews
                            reviews of the customers
Thursday, April 21, 2011
Thursday, April 21, 2011
Customer service




Thursday, April 21, 2011
Customer service




Thursday, April 21, 2011
Thursday, April 21, 2011
It’s now mainstream!




Thursday, April 21, 2011
It’s now mainstream!




Thursday, April 21, 2011
“What are you doing in 140 characters”




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
LondonCalling.mobi
Thursday, April 21, 2011
LondonCalling.mobi
Thursday, April 21, 2011
LondonCalling.mobi
Thursday, April 21, 2011
•s




Thursday, April 21, 2011
•s




Thursday, April 21, 2011
kindle




Thursday, April 21, 2011
kindle
        Buy books wirelessly
                                    Download everything
                                        wirelessly


     E-ink technologie reads
             the best

                                       240.000 titels


         30 hours battery &
       fantastic userinterface



Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
89


Thursday, April 21, 2011
Tablet market in 2014




                              90


Thursday, April 21, 2011
91


Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
SonicView




Thursday, April 21, 2011
Playmate




                           96


Thursday, April 21, 2011
Playmate




                           96


Thursday, April 21, 2011
97


Thursday, April 21, 2011
beta




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, April 21, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, April 21, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, April 21, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, April 21, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, April 21, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, April 21, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, April 21, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, April 21, 2011
Who talks



Thursday, April 21, 2011
Blogs demograe




                                             Bron: Technorati 2008
Thursday, April 21, 2011
Blogs demograe




                                             Bron: Technorati 2008
Thursday, April 21, 2011
Blogs demograe




                                             Bron: Technorati 2008
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Free




Thursday, April 21, 2011
Free




Thursday, April 21, 2011
Professional




Thursday, April 21, 2011
Professional




Thursday, April 21, 2011
7 guidelines
               1.          Know what you are doing
               2.          Avoid marketing talk
               3.          Keep it fresh
               4.          Reinforce company’s core values
               5.          Encourage employees to use it
               6.          Create blogging policies
               7.          Have ne print
Thursday, April 21, 2011
RSS
Thursday, April 21, 2011
RSS Readers




Thursday, April 21, 2011
RSS Readers




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Social Networking



Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Internet is pain!




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Communication 2.0




Thursday, April 21, 2011
Communication 2.0




Thursday, April 21, 2011
Why call
Thursday, April 21, 2011
                           via computer?
It’s
                           personal!


Thursday, April 21, 2011
It’s
                           personal!


Thursday, April 21, 2011
It’s
                           personal!


Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Wordprocessing 1951




Thursday, April 21, 2011
Wordprocessing 1985




Thursday, April 21, 2011
Wordprocessing 1985




Thursday, April 21, 2011
Wordprocessing 2008




Thursday, April 21, 2011
Wordprocessing 2008




Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
Online collaboration
Thursday, April 21, 2011
Revisions
Thursday, April 21, 2011
                           compare
Web 2.0 Trend:
                            Co-Creation


Thursday, April 21, 2011
Thursday, April 21, 2011
Thursday, April 21, 2011
49


Thursday, April 21, 2011
Thursday, April 21, 2011
Social Media
                              2.0



Thursday, April 21, 2011
Vincent Everts
                                  www.vincente.nl
                                  www.yubby.com
                                 www.interimic.nl
                                vincent@everts.net
                              www.twitter.com/vincente
                                   +31647180864
Thursday, April 21, 2011

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