61. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Thursday, April 21, 2011
63. What are we going to talk about?
Thursday, April 21, 2011
64. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Thursday, April 21, 2011
72. How do we spend our time?
4%
6%
39%
19%
33%
Thursday, April 21, 2011
73. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Thursday, April 21, 2011
74. Time & advertisement
TV 3 hours/day/user
Advertisement âŹ200M public + âŹ600 commercial
advertisment/hour TV watching ⏠0,06
Time online: 1,5 h pp/day
Online adds âŹ500M/yr
Adds ⏠0,07 pp/h
NewsPapers 20 min/day
âŹ750M adv revenue
Adds ⏠2,00 pp/h
Magazines18 m/day
Advertisement âŹ700
Reclame inkomsten: ⏠2,50 pp/ph
Thursday, April 21, 2011
150. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Thursday, April 21, 2011
215. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce companyâs core values
5. Encourage employees to use it
6. Create blogging policies
7. Have ďŹne print
Thursday, April 21, 2011