Digital Marketing in the transaction economie has to include social, mobile, tv & word of mouse.

1. Friday, March 11, 2011

2. Mobile & Social media
March 10th 2011
DigitalWindows
Vincent Everts
+31647180864
Friday, March 11, 2011

3. Mobile & Social media
March 10th 2011
DigitalWindows
Vincent Everts
+31647180864
Friday, March 11, 2011

4. Vincent Everts?
Friday, March 11, 2011

5. Vincent Everts?
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6. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
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7. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
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8. Tudou.com earlier then
YouTube
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9. Tudou.com earlier then
YouTube
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10. Social Media
2.0
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11. • Mijn Tools
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12. Videoblogger
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13. Videoblogger
Talk to Me!
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14. Videoblogger
Talk to Me!
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15. • kassa
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16. You are not rewarded for what you do
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17. Friday, March 11, 2011

18. Future of TV?
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19. Friday, March 11, 2011

20. Friday, March 11, 2011

21. Friday, March 11, 2011

22. Friday, March 11, 2011

23. On demand IP video
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24. Friday, March 11, 2011

25. Apple TV
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26. Friday, March 11, 2011

27. Friday, March 11, 2011

28. Cut the cable
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29. 1.6 miljoen in 2 yr
(1,6% of total)
Cut the cable
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30. Power of
online Video
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31. Why online video?
30.317.131.000
vs. 15.500.000.000 searches
US Comscore Video Metrix - videos views April 2010
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32. Friday, March 11, 2011

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42. Friday, March 11, 2011

43. iPhone 4
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44. Friday, March 11, 2011

45. Friday, March 11, 2011

46. Make your
own company
TV Channel
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47. Make your
own company
TV Channel
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48. www.yubby.com
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49. www.yubby.com
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50. Friday, March 11, 2011

51. Friday, March 11, 2011

52. Talking Car! Twitter
Google Maps
Youtube
Uitzending
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53. What are we going to talk about?
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54. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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55. Web
1.0
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56. Web
1.0
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57. 7
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58. 7
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59. 7
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60. 7
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61. 7
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62. How do we spend our time?
4%
6%
39%
19%
33%
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63. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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64. Friday, March 11, 2011

65. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
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66. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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67. Friday, March 11, 2011

68. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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69. Friday, March 11, 2011

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73. Friday, March 11, 2011

74. 1991
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75. 1991
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76. 1994
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77. 1994
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78. 1994
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79. 1996
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80. 1996
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81. Friday, March 11, 2011
1997

82. 1999
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83. 1999
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84. Friday, March 11, 2011
2000

85. Friday, March 11, 2011
2001

86. 9200 Nokia
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2001

87. 9200 Nokia
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2001

88. 2002
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89. 2002
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90. 2002
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91. 2002
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92. 2002
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100. Friday, March 11, 2011

101. Andy Rubin
2005
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102. Andy Rubin
2005
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103. 2007
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104. 2007
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105. 2007
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106. Friday, March 11, 2011

107. 2007
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108. Friday, March 11, 2011

109. Friday, March 11, 2011

110. Friday, March 11, 2011

111. 2008
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112. 2008
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113. Developers
62
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114. Developers
62
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125. Friday, March 11, 2011

126. Chairman Sr. Michael Lyon
BBC: Mobile & Social Media is a challenge
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127. Friday, March 11, 2011

128. Complexity is huge! TBG-digital
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129. Friday, March 11, 2011

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134. Friday, March 11, 2011

135. §
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136. Friday, March 11, 2011

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141. Friday, March 11, 2011

142. IMPACT ON BUSINESS
12
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148. Friday, March 11, 2011

149. Friday, March 11, 2011

150. Friday, March 11, 2011

151. Friday, March 11, 2011

152. DELL Case
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153. DELL Case
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154. Dell notebooks
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155. Dell notebooks
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156. Friday, March 11, 2011

157. Friday, March 11, 2011

158. Friday, March 11, 2011

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161. Friday, March 11, 2011

162. E-commerce worldwide
2010: €500B
+15%
Web influenced: €3000B
bron: forrester
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163. Social tools Productinformatie
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164. Social tools Productinformatie
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165. Friday, March 11, 2011

166. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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167. Friday, March 11, 2011

168. Customer service
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169. Customer service
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170. Friday, March 11, 2011

171. It’s now mainstream!
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172. It’s now mainstream!
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173. kindle
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174. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
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175. Friday, March 11, 2011

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180. Friday, March 11, 2011

181. 92
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182. Negroponte
93
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183. Negroponte
93
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184. Negroponte
93
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185. Negroponte
93
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186. Negroponte
93
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187. Negroponte
93
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188. Are books going away?
94
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189. 95
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190. Tablet market in 2014
96
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191. 97
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192. Friday, March 11, 2011

193. Friday, March 11, 2011

194. Friday, March 11, 2011

195. SonicView
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196. HP WebOS
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197. Playmate
103
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198. Playmate
103
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199. 104
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200. beta
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201. Friday, March 11, 2011

202. Friday, March 11, 2011

203. Friday, March 11, 2011

204. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, March 11, 2011

205. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, March 11, 2011

206. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, March 11, 2011

207. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, March 11, 2011

208. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, March 11, 2011

209. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, March 11, 2011

210. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, March 11, 2011

211. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
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212. Who talks
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213. Blogs demografie
Bron: Technorati 2008
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214. Blogs demografie
Bron: Technorati 2008
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215. Blogs demografie
Bron: Technorati 2008
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216. Professional
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217. Professional
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218. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
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219. RSS
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220. RSS Readers
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221. RSS Readers
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222. Friday, March 11, 2011

223. Friday, March 11, 2011

224. Social Networking
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227. Friday, March 11, 2011

228. Friday, March 11, 2011

229. Friday, March 11, 2011

230. Friday, March 11, 2011

231. Friday, March 11, 2011

232. Internet is pain!
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233. Friday, March 11, 2011

234. Friday, March 11, 2011

235. Friday, March 11, 2011

236. Friday, March 11, 2011

237. Communication 2.0
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238. Communication 2.0
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239. Why call
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via computer?

240. It’s
personal!
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241. It’s
personal!
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242. It’s
personal!
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243. Friday, March 11, 2011

244. Friday, March 11, 2011

245. Friday, March 11, 2011

246. Friday, March 11, 2011

247. Wordprocessing 1951
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248. Wordprocessing 1985
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249. Wordprocessing 1985
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250. Wordprocessing 2008
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251. Wordprocessing 2008
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252. Friday, March 11, 2011

253. Friday, March 11, 2011

254. Online collaboration
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255. Revisions
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compare

256. Web 2.0 Trend:
Co-Creation
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257. Friday, March 11, 2011

258. Friday, March 11, 2011

259. 49
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260. Friday, March 11, 2011

261. Social Media
2.0
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262. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Friday, March 11, 2011