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Tuesday, June 25, 13
Dela Innovatie Cafe
Lessen uit andere sectoren Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
Tuesday, June 25, 13
Dela Innovatie Cafe
Lessen uit andere sectoren Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
Tuesday, June 25, 13
• Mijn Tools
Tuesday, June 25, 13
• Einstein?
Tuesday, June 25, 13
• Einstein?
Tuesday, June 25, 13
• Einstein?
Tuesday, June 25, 13
• Einstein?
Tuesday, June 25, 13
• Einstein?
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Social Media
2.0
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
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Tuesday, June 25, 13
Tuesday, June 25, 13
• 
Tuesday, June 25, 13
Lesson one: Video
Tuesday, June 25, 13
Videoblogger
Tuesday, June 25, 13
Videoblogger
Talk to Me!
Tuesday, June 25, 13
Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Tuesday, June 25, 13
Leafplan project
• a
Tuesday, June 25, 13
Elektrische rouwauto
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tesla 2.0
Tuesday, June 25, 13
Tesla 2.0
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Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
• d
Download Incrowd app
Zoek: Dela
Neem foto’s en video’s
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Lesson two
Everybody in the
company needs to do
Social Media
Tuesday, June 25, 13
DELL Case
Tuesday, June 25, 13
DELL Case
Tuesday, June 25, 13
Dell notebooks
Tuesday, June 25, 13
Dell notebooks
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Dell & Social Media
Tuesday, June 25, 13
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 8.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
Dell social media
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Lesson 3
Mobile first
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Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
• Tablets everywhere!
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
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Tuesday, June 25, 13
Lesson 5
Who are you & where
& who you
Tuesday, June 25, 13
• 2007 Twitter:Whats hot?
• 2009 4Square Which locations are hot?
• 2013 Highlight: Location based social media
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Whit.li api
Tuesday, June 25, 13
Whit.li api
Tuesday, June 25, 13
Whit.li api
Tuesday, June 25, 13
Whit.li api
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Who talks
Tuesday, June 25, 13
Blogs demografie
Tuesday, June 25, 13
Blogs demografie
Tuesday, June 25, 13
Blogs demografie
Tuesday, June 25, 13
Tuesday, June 25, 13
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Tuesday, June 25, 13
Online bestedingen
2013: 13 billion euro
2011: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48
miljardTuesday, June 25, 13
ProductinformatieSocial tools
Tuesday, June 25, 13
ProductinformatieSocial tools
Tuesday, June 25, 13
Tuesday, June 25, 13
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
Tuesday, June 25, 13
Tuesday, June 25, 13
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Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
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Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Lesson 6
DATA DATA DATA
Tuesday, June 25, 13
• $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Tuesday, June 25, 13
Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Tuesday, June 25, 13
Lesson 7 Expect
change!
Tuesday, June 25, 13
Google Glas
Tuesday, June 25, 13
Google Glas
Tuesday, June 25, 13
Urthecast
Earth HD streaming
Tuesday, June 25, 13
Tuesday, June 25, 13
Social Media
2.0
Tuesday, June 25, 13
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts
Text
Tuesday, June 25, 13

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