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THE UX WARS
BEING A UX
TEAM OF ONE
Understanding your strengths
     and weaknesses




                               VINCENT BASKERVILLE | VP of PRODUCT
HOO RAH!




           VINCENT BASKERVILLE | VP of PRODUCT
WHOA... RELAX, NO
NEED GETTING ALL
   WORKED UP

           VINCENT BASKERVILLE | VP of PRODUCT
THE PERFECT JOB


          VINCENT BASKERVILLE | VP of PRODUCT
SUDDEN RANDOM
   PUSHBACK

        VINCENT BASKERVILLE | VP of PRODUCT
AN ABSOLUTE
 NIGHTMARE


        VINCENT BASKERVILLE | VP of PRODUCT
WTF
HAPPENED??


       VINCENT BASKERVILLE | VP of PRODUCT
I FAILED


       VINCENT BASKERVILLE | VP of PRODUCT
interpre
tation
   commun
&    ication
        VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
“THE CHALLENGE IS GETTING
 PEOPLE TO ADAPT, AGREE TO
YOUR IDEA ACTUALLY MAKING IT
THROUGH THE ORGANIZATION”
              - SOMEONE

                   VINCENT BASKERVILLE | VP of PRODUCT
STRENGTHS



        VINCENT BASKERVILLE | VP of PRODUCT
YOUR
KNOWLEDGE
     VINCENT BASKERVILLE | VP of PRODUCT
YOUR
WORK-ETHIC
      VINCENT BASKERVILLE | VP of PRODUCT
YOUR
FREEDOM
   VINCENT BASKERVILLE | VP of PRODUCT
THEIR
SYMPATHY
    VINCENT BASKERVILLE | VP of PRODUCT
“PEOPLE WHO IGNORE RESEARCH
     ARE AS DANGEROUS AS
    GENERALS WHO IGNORE
  DECODES OF ENEMY SIGNALS”
            - DAVID OGILVY

                  VINCENT BASKERVILLE | VP of PRODUCT
WEAKNESSES



         VINCENT BASKERVILLE | VP of PRODUCT
POOR
FOUNDATION
       VINCENT BASKERVILLE | VP of PRODUCT
FAILED
TACTICS
          VINCENT BASKERVILLE | VP of PRODUCT
FORCING
THE *MAGIC*
        VINCENT BASKERVILLE | VP of PRODUCT
DELIVERABLES
DELIVERABLES
        VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
“PAY ATTENTION TO WHAT USERS
 DO, NOT WHAT THEY SAY. SELF-
     REPORTED CLAIMS ARE
         UNRELIABLE”
         - JAKOB NIELSEN

                    VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
FOCUS ON STRENGTHENING
    RELATIONSHIPS


    Step outside your box +
           Lunch & Learn +
                 VINCENT BASKERVILLE | VP of PRODUCT
MEASURE & EVALUATE
   AGAINST KPI’S


  Heuristic Evaluations +
  Quantitative UX Data +
               VINCENT BASKERVILLE | VP of PRODUCT
GORILLA STYLE RESEARCH &
   USABILITY TESTING


         Friends & Family +
         Build Prototypes +
                 VINCENT BASKERVILLE | VP of PRODUCT
ALIGN WITH STRATEGIC
   COMPANY GOALS

    Create Case Studies +
    Survey key internal +
            influencers D
               VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
“TO DESIGN IS TO COMMUNICATE
CLEARLY BY WHATEVER MEANS YOU
    CAN CONTROL OR MASTER”
         - MILTON GLASER

                   VINCENT BASKERVILLE | VP of PRODUCT
AU REVOIR
    VINCE BASKERVILLE
                     @WHOISVINCE
                               VINCE@TRIPLINGO.COM




     VINCENT BASKERVILLE | VP of PRODUCT

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Being a UX team of one: Understanding your strengths and weaknesses