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[object Object]
The Value of Channels in Marketing  ,[object Object]
Importance of Channels of Marketing Producers Consumers Without intermediaries 16 transactions
Importance of Channels of Marketing Producers Consumers With intermediaries 8 transactions Intermediaries Supermarket Channels reduce number of transactions
Marketing or Distribution Channel ,[object Object]
 
Role of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Flow
Alternative Channels of Distribution Retailer Channel Wholesaler Channel Agent/Broker Channel Direct Channel Indirect Channels Producer Producer Producer Producer Consumers or User Retailers or Distributor Retailers or Distributor Retailers or Distributor Wholesalers Wholesalers Agents or Brokers Consumers or User Consumers or User Consumers or User
[object Object],[object Object],[object Object],[object Object],Channel Levels
Functions of Marketing Channels  Selling & Promoting Matching Buyers and Sellers Bulk-Breaking Warehousing Transportation Financing Risk Bearing Market Information Management Services & Advice
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Management
Channel Integration and systems ,[object Object]
[object Object],[object Object]
[object Object]
Contractual VMS…… ,[object Object],[object Object]
Retail cooperatives ,[object Object],[object Object]
Franchise organizations ,[object Object],[object Object],[object Object],[object Object]
Horizontal Marketing System ,[object Object]
Multichannel marketing system ,[object Object],[object Object]
[object Object]
Management of Conflicts in Channels ,[object Object],[object Object],[object Object],[object Object]
Vertical channel conflict ,[object Object],[object Object],[object Object]
Causes of conflict ,[object Object],[object Object],[object Object],[object Object]
Managing Channel Conflicts   ,[object Object],[object Object],[object Object],[object Object]
Thank You

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Channels of marketing(chap 15)

  • 1.
  • 2.
  • 3. Importance of Channels of Marketing Producers Consumers Without intermediaries 16 transactions
  • 4. Importance of Channels of Marketing Producers Consumers With intermediaries 8 transactions Intermediaries Supermarket Channels reduce number of transactions
  • 5.
  • 6.  
  • 7.
  • 8.
  • 9. Alternative Channels of Distribution Retailer Channel Wholesaler Channel Agent/Broker Channel Direct Channel Indirect Channels Producer Producer Producer Producer Consumers or User Retailers or Distributor Retailers or Distributor Retailers or Distributor Wholesalers Wholesalers Agents or Brokers Consumers or User Consumers or User Consumers or User
  • 10.
  • 11. Functions of Marketing Channels Selling & Promoting Matching Buyers and Sellers Bulk-Breaking Warehousing Transportation Financing Risk Bearing Market Information Management Services & Advice
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.

Hinweis der Redaktion

  1. What was Amazon.com’s experience?
  2. 4 Classic picture of the value of intermediaries: If four of you want to go to the store and make pizza and need dough, canned tomatoes, cheese, and anchovies. . .
  3. 5 Works even better with 16 consumers, etc. bc geometric. Same model applies to 16 pharmaceutical firms and 16 drugstore: Wholesalers make the “pick” (assortment) and break bulk. When you hear: “We cut out the middleman,” don’t think it’s necessarily a good idea. Most intermediaries add value Consider shopping for T-shirts and jeans without The Gap. = Soviet Union under communism.