IPL Season 5 faced challenges with declining viewership and advertisers withdrawing due to a tough year for Indian cricket. The opening ceremony lacked excitement and the teams are struggling to build fan bases as player rosters change frequently. While some matches were enjoyable to watch, the quality of cricket overall is a concern. IPL's future depends on improving the spectacle and passion surrounding the matches.

1. http://www.thecricfanclub.com/uploads_admin/wallpaper/timb/dlf-ipl-5-2012-hd-cricket-wallpapers-free-download-%7C-ipl-5-photos-212.jpg

2. DLF IPL Season 5
review
Indian Premier League
(IPL-5)

6. IPL 5 flagged off in the light of a tough year
for Indian cricket.
http://202.58.40.60/elements/img/article/638x359/skynews_712333.jpg

7. The year witnessed the decline
in the viewership of Indian
cricket matches, hitting the
popularity of IPL matches too.
http://3.bp.blogspot.com/- http://74.86.155.244/di/url/news/fw/520x500/stories/2011/mar/30/photo_1301510888127-4-0.jpg

8. Advertiser’s bets hedged as they
backed out of IPL this year.
http://jagopunjabjagoindia.com/wp-content/uploads/2012/01/Dhoni.jpg http://i.telegraph.co.uk/multimedia/archive/02125/sachin-pb0_2125281b.jpg

9. The telecom companies
continue to launch new IPL
campaigns like Vodafone,
Airtel, Idea and Aircel new
campaigns on air.
http://telecomtalk.info/wp-content/uploads/2009/04/aircel-kon-dega-man-of-the-match-contest-telecomtalk.jpg
http://telecomtalk.info/wp-content/uploads/2009/05/idea-cricket-campaign.jpg
http://telecomtalk.info/wp-content/uploads/2011/05/Vodafone-SUPER-WEEK-4-FREE-Access-To-Cricket-Mobile-

10. The opening ceremony lacked the spark and spirit of
cricket. It turned out to be tacky and boring.
http://static.cricketnext.in.com/pix/sitepix/04_2012/iplceremonyafp.jpg

11. The cheerleaders who were supposed to add extra fervor and spice
to on field action have been dressed poorly and dance absurdly.
http://images.idiva.com/media/photogallery/2012/Apr/ipl_5_cheerleaders_2012_600x450.jpg

12. The teams are not able to build a solid fan base.
The IPL model is built on city vs. city rivalry with the
initial editions of IPL being successful at it. But now this
model seems to vanish with shifting of players.
http://www.cricketworld.com/media/images/a/87488_dubaifanswin.JPG

13. Quality of cricket is an issue. No matter how well foreign players
play, the Indian players will be able to draw the eye balls.
http://www.bcci.tv/bcci/bccitv/modules/includes/content/ROOT/images/article/sehwag-dravid-640x357_10032012.jpg

14. Will the restLet’s wait and watch!
of IPL 5 matches share
the joy and passion of cricket?
http://www.thecricfanclub.com/uploads_admin/wallpaper/timb/download-ipl-5-free-wallpaper-in-hd-quality-for-desktop,-211.jpg

15. DLF IPL 5’s inaugural match was held in the home ground
of the chivalrous champions, Chennai Super Kings, MA
Chidambaram Stadium on April 4, 2012
http://www1.pictures.gi.zimbio.com/New+Zealand+v+India+1st+Twenty20+International+jrESoK3Tk-rl.jpg

16. Let’s take a look at the IPL 5’s teams
http://www.abc.net.au/news/image/2663562-3x2-940x627.jpg

17. Kochi Tuskers Kerala, which entered in 2011 season, is dissolved by
BCCI for breaching its terms of agreement and now IPL 5 will have
9 teams playing two matches against each other on the league
http://stylerockz.com/wp-content/uploads/2012/02/ipl-4-auction.jpg

18. A sneak peek into DLF IPL 5 Schedule
http://3.bp.blogspot.com/--tD46fYnBJc/TZ381ZFWgpI/AAAAAAAAlf4/uqnLyU8ISaw/s800/World%2BCup%2B2011%2B-%2BBeautiful%2BCricket%2BFans%2B%25286%2529.jpg

19. http://www.iplt20.com/IPL_2012-fixture.pdf

20. http://www.iplt20.com/IPL_2012-fixture.pdf

21. http://www.iplt20.com/IPL_2012-fixture.pdf

22. http://www.iplt20.com/IPL_2012-fixture.pdf

23. DLF IPL 5 Cricket Stadiums
http://www.ipl52012wallpapers.info/wp-content/uploads/2012/01/IPL5-2012-ground-Feroz-Shah-Kotla-Cricket-Stadium-wallpapers-picures-

24. Opening Ceremony: M.A. Chidambaram
Stadium, Chennai
http://static.panoramio.com/photos/original/42043894.jpg

25. Feroz Shah Kotla Cricket Stadium, Delhi
(Willingdon Pavilion)
http://3.bp.blogspot.com/_XsFkQ0B7M1c/S79d-heFZAI/AAAAAAAAB4w/a7RxYfobLso/s1600/moto_0230.jpg

26. Eden Gardens Cricket Stadium, Kolkata
http://upload.wikimedia.org/wikipedia/commons/a/a4/Eden_Gardens.jpg

27. Punjab C.A. Stadium, Mohali
http://upload.wikimedia.org/wikipedia/commons/9/92/LightsMohali.png

28. Subrata Roy Sahara Stadium-
Pune

29. Thumbs Up to cricket fever
this IPL 5 Season!
http://i53.tinypic.com/15q7o2h.jpg

30. Introduction
 Indian Premier League's origin is quite interesting.
 IPL has been launched in response to the rebel Indian
Cricket League (ICL) launched by Zee Group.
 Itall started when Lalit Modi, the Vice President of the
Board of Cricket Control in India (BCCI) envisioned the
Indian Premier League.
 Itis created along the lines of club football in Europe,
specifically the English Premier League.

31. IPL-5 TEAMS

33. How does IPL make
money?
 Auction of broadcasting rights.
 Title sponsorship and corporate sponsorship.
 Sale of tickets (20% of tickets allocated to IPL).
 Auction of franchisees rights.
 Official Umpire’s sponsorships.

36. What are the sources of
income for an IPL Franchisee
(ROI)?
 Share in revenue from broadcast rights (equal share for all
franchisee after IPL’s share).
 Share in sponsorship money (60% of the amount
distributed equally).
 Share in revenue from sale of tickets.
 Revenue from in-stadium advertising.
 Sale of players to other franchisees.
 Revenue from own sponsorship and corporate
sponsorship.

37. How is the IPL income
distributed?
 Share of broadcasting money with franchisees.
 Share of sponsorship money with franchisees.
 Share of ticket money with franchisees.
 Inauguration expenses.
 Prize money: $5 million ($3 million for winner; $2 million
divided among others).

39. How is the Franchisee
income distributed?
 Franchisee fees – 10% of total franchisee costs every year
to IPL.
 Players’ cost (Each franchise have paid around $4-6
million per year).
 Match fees and Inauguration expenses.
 Rent of stadium (expense of around Rs.2.5mn per match).
 Marketing and promotional cost (around $3-4mn per
team).
 Fee for coaches, physiotherapists and other members.
 Administrative cost.

42. Inflows & Outflows

43. Taxation
To be Accrued as Tax Deducted at Source (TDS) from the
remuneration paid to players, umpires, coaches, commentators

Advertising, marketing and consultancy services of the sporting
extravaganza will be taxed under the service tax bracket

Rs 91 crore as taxes (TDS) from the IPL 2008, while IPL 2009
hosted in South Africa had fetched a “few crores” as income tax

accrued from the BCCI (the organiser)
 Expected to rake in more than Rs 200 crore as taxes in IPL 2010
Source: Deccan Herald (Print media) March ‘09

46. Thank You