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Role of communication
1. IMPORTANT FUNCTIONS OF
MANAGING
Forecasting and planning – Communicating
the organizations objectives, policies,
programes, procedures and budgetary
provisions to the concerned people.
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2. • Forecasting and Planning – Communicating the organizations’ objectives,
policies, programmes, procedures and budgetary provisions to the
concerned people.
• Organising – Formal and informal relationships within the organization are
developed and maintained through interpersonal communication.
• Instructing – Interpersonal exchange of information regarding products,
processes and targets.
• Coordinating – Requires excellent communication skills to ensure that all
efforts are directed towards the achievement of a single organizational
goal.
• Controlling – Competence to receive information and respond quickly.
Checks results and receives feedback.
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3. COMMUNICATION STRUCTURE IN
ORGANISATION
• Formal channel of communication--- Means of
communications- formally controlled by
managers or people in position. Ensures
information flow in timely and accurate
manner.
• ADVANTAGES--- Maintain authority structure
of the organisation, easier to fix responsibility
• Better cooperation and coordinations among
employees are achieved.
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4. • Information is more trustworthy and can be
easily relied on.
• Memos, circulars, instructions etc are part of
the formal commn.
• There is minimal chance of information leak
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5. • DISADVANTAGES – time consuming. Small
pieces of info passes thro long formal
channels hence time consuming.
• Does not allow social and emotional bonds to
be created – absence employees do not feel at
ease
• Inhibition or stand in the way of free flow of
info between organsational levels.
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6. INFORMAL CHANNEL OF COMMN
• Advantages– speedy transmission
• Uniting force
• Creation of ideas
• Good personal relationship
• Disadvantages --- cannot be taken seriously
• Spreads or transmits information by word of
mouth
• Does not carry complete information- guess work
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7. • Distorts information – entirely unofficial,
informal and authentyicated.
• Chances of misinterpretation
• Lack of Accountability.
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