Footwear

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Global Scenario ,[object Object],[object Object],[object Object],[object Object]

Competitive Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indian Footwear Market Liberalization of Indian economy led to increase in the buying capacity of the country’s middle class. Market Volume Forecast In 2009, the market is forecast to have a volume of 2.3 billion pairs, an increase of 29% since 2004. Market Volume The market grew by 8% in 2004 to reach a volume of 1.8 billion pairs. Market Value Forecast In 2009, the market is forecast to have a value of $3.2 billion, an increase of 31.5% since 2004. Market Value The Indian footwear market grew by 8.2% in 2004 to reach a value of $2.4 billion.

Market Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation and Consumer Behaviour

Consumers Insights Factors which can help in enhancing the sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Behaviour If we segment the market according to the usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If we segment the market according to the usage

Bata India Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Liberty Shoes Ltd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Woodland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reebok India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reebok India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unbranded vs Branded ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Retail Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]

Casual, Younger Styles ,[object Object],[object Object],[object Object],[object Object]

Women’s and Kids’ Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sportswear ,[object Object],[object Object],[object Object],[object Object],[object Object]

Value Retailing ,[object Object],[object Object],[object Object]

Competition from Non-Specialist Retailers ,[object Object],[object Object],[object Object]

Innovative Locations and Distribution Strategies ,[object Object],[object Object],[object Object],[object Object]

Market Value Forecast ,[object Object],[object Object]

Market Volume Forecast ,[object Object],[object Object]

Footwear

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