This document discusses Digital Quotient's mobile-first digital marketing solutions in India. It notes that mobile internet usage is higher than desktop usage and will continue growing as smartphone penetration increases. It also discusses the growth of social media platforms like Facebook and LinkedIn and online video through YouTube. Digital Quotient's strategy focuses on mobile-first thinking, social media through their acquisition of Webitude, and video/multimedia capabilities. They emphasize creativity, technology, and analytics. Their clients include FMCG companies, retailers, auto companies, and more. Digital Quotient has won awards for their mobile and social media integrated campaigns. They offer responsive web design, microsites, and full agency services including apps and analytics.

1. Digital Quotient
Mobile-first Digital
Marketing Solutions

2. // The Indian Digital Landscape
Mobile Explosion
Internet on Mobile already higher than on
Desktop. Further increase expected as
Smartphone penetration increases, 4G
revolution comes about.
Social Media Explosion
Facebook to grow to 90 m users by end 2013.
Linkedin, Twitter also showing high growth rates.
Online Video Megatrend
Videos – key category for high speed networks
and mass audience accessibility. Youtube,
now second highest ‘social’ channel expected
to end 2013 at 45 m users
Go Mobile, Get Social…

3. // DQ Strategy : Go Mobile, Get Social…
MOBILE – FIRST
Thinking & Execution
A Rich Range of Mobile
Solutions across various
platforms
SOCIAL MEDIA
Focus
Powered by recently
acquired premier
social media agency,
Webitude
VIDEO
Capabilities
Video & multimedia
content dissemination
and monetization
From Conceptualization to Execution to Analytics

4. // DQ’s Strategic Pillars
CREATIVITY
Devising unique, relevant
creative solutions based
on true insight and
consumer connect.
TECHNOLOGY
Use of cloud-computing,
agile technology and
frameworks ensuring
scalability and
performance
ANALYTICS
Constant optimization
and reporting for on-thefly decision making and
evaluation through our
own tools and partner
platforms.

5. // Our Clients
FMCG
Travel and Hospitality
Food
Consumer
Durables
Retail and Home improvement
Technology
Auto
Beauty and
Personal Care
Special Events
Education and
Online Services
Rural Services
Mobile and
Telecom

6. // DQ Awards
Mobbys 2013 - awarded to companies for
excellence in Mobile Entertainment and Technology
and DQ won MOBBY's 2013 for
Best Multi- Channel Integrated Marketing
Campaign
• HT No TV Day Campaign 2013
• Integrated campaign across Print, Outdoor,
Mobile, Facebook and Twitter to drive mass
outreach and user engagement
Best Mobile Expanded Service or application
• Digital Quotient IVR Solutions for
Monsanto
• Effective use of Mobile technology to reach
out to consumers in Media dark areas

7. // DQ Solutions
Rich User Experience to drive brand memories
Interactive products that work on both Mobile
& Desktops
Full agency services, apps, analytics
Massive Outreach, customer service
Driving trial and repeats
Targeted reach -Social Media, Online, Mobile

8. //Responsive Web Design: For Fever 104
8

9. //Responsive Web Design: For Delhi Elections
9

10. //Responsive Web Design: For Digital Quotient
10

11. // Microsite : HCL campaign in 2012

12. // Microsite : HCL 2nd campaign in 2012

13. // Microsite : Samsung Onam Special
Campaign

14. // Microsite : Samsung campaign in 2011

15. // Web Design : DLF

16. // Web Design : NEC

17. // Web Design : Jaypee Hospital
,

18. // CONTACT : VINISH KATHURIA
vinkats
linkedin.com/vinkats
91-9717392381
vinish.kathuria@hindustantimes.com