Each one of us gives out more digital signals in the cyberspace than we actually realise. Leading marketers are gaining capabilities to make sense of those signals so that their messages can become more engaging and relevant to us.

1. The Power of Digital Self
Vijayanta Gupta
Director, Industry Strategy and Marketing, Adobe EMEA
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3. central
v=λf automotive
art+architecture manufacturing
<$12k
$12k-$25k
09 36-55
03 #2950392
Fb = Vρg = mg
05
12-18 #FFCC00
#eeccff
F = k ( q1 q2 / r2 )
V = V0(1 + βΔ T )
urban northwest02 female southeast #00e0c9
$50k-$100k 08 001 002 003
004 005 006
government rural
education male
financial services
007 008 009
18-36 #f1f1f1
southwest 01 #239857 10
55+
$25k-$50k
04 northeast
suburban
banking
( sin θ1 )/(sin θ2 ) = v1 /v2 = n2 /n1 = λ1 /λ2 1/ Ceq = 1/ C1 + 1/ C2 + 1/ C3
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5. central
v=λf automotive
art+architecture manufacturing
<$12k
$12k-$25k
09 36-55
03 UNIQUE SITES
524,867 +798%#2950392
READERSHIP Fb = Vρg44.098%USERS
= mg
TABLET 05
12-18 #FFCC00
#eeccff
F = k ( q1 q2 / r2 )
V = V0(1 + βΔ T )
urban northwest02 female southeast #00e0c9
$50k-$100k 08 001 002 003
004 005 006
government rural
education male
financial services
007 008 009
18-36 #f1f1f1
southwest
89.78% CLICKTHROUGH 01 PRICE RANGE #239857 RICH CONTENT
BASED ON PHONE $25k-$50k AND EXPERIENCE
398% ROI 10
55+
DATA
04 northeast
suburban
banking
( sin θ1 )/(sin θ2 ) = v1 /v2 = n2 /n1 = λ1 /λ2 1/ Ceq = 1/ C1 + 1/ C2 + 1/ C3
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6. USER ACTIONS do I know about this visitor?
1. What USER EXPERIENCE
 Clicks on product  Stock hits $50 and
triggers an alert
 Clicks on a news
story  Downloads a
2. What do I predict will make the visitor
whitepaper
 Walks into store take the action I want?
 Updates golf
 30% off, Free shipping
scores  Golf Stories
 Product Recommendation
3. Access & Assemble the Digital assets
that match what I predict
4. Deliver those Digital Assets to the
visitor in the right channel
The Last Millisecond
.000 .001 .002 .003
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

7. Marketers need capability that optimizes the customer
marketing experience – the point of digital interaction …
“The Last Millisecond”
DYNAMIC
CONSUMER DECISIONING &
CONTENT DELIVERY
PROFILE ALGORITHMS
ASSEMBLY
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9. Drive increased customer engagement
with personalized experiences
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

10. Gain insights & provide measurable ROI
on marketing investment
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

11. LEAPFROG…
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12. of CEOs Do Not Trust Marketers
 70% believe marketers are disconnected
from business results
 69% believe marketers live too much in
their creative and social media bubble
 “Marketers will have to understand they
need to start „cutting the rubbish‟.”
Source: Fournaise Marketing Group. July 12, 2012
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14. Changing the world
through digital
experiences
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