2. M&M Overview
Founded in 2001, M&M is a full service research and consulting firm that produces 120 high-level, strategically analyzed, full-
length reports a year, tracking more than 10 industries. By FYE 2009, M&M plans to launch industry-wise and country-wise
market tracker reports for all the verticals we track. This intelligence database comprising of about 60,000 reports a year, will
form one of the world’s largest business intelligence resources worldwide. M&M has effectively used technology to automate the
management of large and complex market data tables and forecasts. We, at M&M, aspire to assist our clients achieve
sustainable growth by providing incisive business insight into their respective markets.
M&M Value Proposition
Our delivery model: How are we different?
Syndicated research services- We annually publish
• Longest market segmentation in the industry
120 syndicated studies with 10% customization for
• In-depth analysis of patents and profiles of key
every client
market players providing a competitive landscape
Consulting assignments - Pre-Execution, Execution, • Market data for segments such as technologies,
and post Execution engagement models enable us to services, and applications for major geographies
better meet client expectations • High level analysis of major market segments and
Sponsored research studies- Our web presence identification of opportunities
spanning nearly 25 million pages helps us create
visibility
One stop solution for all market research and consulting needs………..
www.MarketsandMarkets.com
4. Services
Research
Advisory and Content
Syndicated process
Consulting Management
research outsourcing
• Primary research
• Secondary research Content management
• Multi-client Market A team of industry
• Company profiles services include:
intelligence reports experts evaluate strategic
• Competitive intelligence and •Company profiles
• Market estimates and options, shape •Database updates
reporting
forecast successful action plans, •Industry abstracts
• Dedicated research analysts
• Opportunity analysis and help companies •Company listings
• Benchmarking studies
• Entry strategies make critical bottom-line •Economic monitors
• Syndicated research with CATI
decisions. Our huge • Investment research
• Market positioning market intelligence
and CAWI aided facilities,
Survey design, Data collection, •Industry monitors
• Competitive landscape and repository and industry
Data processing and analysis, •Intellectual property research
positioning experts together puts us
Survey programming. The •Mergers and acquisition
• Product positioning in a position to grow target identification and
survey includes Concept
• Market assessment, and alongside our clients. evaluations
testing, Customer satisfaction,
• Feasibility study. Corporate image/perception, •Country Intelligence
• Management executive Subscriber surveys, Panel •Portal Management
summaries recruitment etc. •News feed & news analysis
•Alliances
Our Solution is a full-service market research and business consulting company
www.MarketsandMarkets.com
5. Our Unique Market Position
• Structured primary • In-house market intelligence
interviews available for more than 5,000
• Access to IMP paid micro markets
sources • Over 500 man-years of
• Apt use of technology to Industry Specific experience in every vertical
Structured Experience &
forecast tracked
Methodology Expertise
• All integrated tables pass • Dedicated technical research
through more than a 100 team – tracking individual
validating checkpoints market
• Dedication to our
Ability to • 67,000 Industry
customer’s success Our
reach participants
• Trust and personal Values
responsibility in all industry • 148 Global Research
relationships Partners
• Strive for excellence
Incisive and relevant market intelligence for your business……………
www.MarketsandMarkets.com
6. Delivery Model – Syndicated Research
Comparison of M&M Reports with Third-party Reports
M&M Market Research Reports V/S Third-party Market Reports
Extensive 250-page reports Not more than 100-150 pages
Five-level value chain Seldom go beyond level 1
50 company profiles Not more than 25-30 company profiles
More than 80 market tables Less than 20 market tables
Analysis of more than 50 micro-markets Not more than 20 micro-markets
In-depth high-level analysis Comparable to our high-level analysis
Compulsory market segmentation on the basis of Market segmentation on the basis of not more
products/applications/technology/ingredients than any two.
10% customization at no extra price Non-tangible TOC and report structure
Analysis of over 200 patents Not more than 50 patents analyzed
High-level strategically analyzed reports ………….
www.MarketsandMarkets.com
7. Delivery Model – Consulting
Here’s how we can help you… Our Expertise…
Research a range of different categories or niches Compelling business cases
1. worldwide Market size estimations
Best practices
Assess new product development from early-stage Entry strategies
2. development to product launch Market dynamics, positioning and
segmentation
How to optimise your investments in established brands, Competitive landscaping and benchmarking
3. new therapies and new approaches Opportunity analysis
Economic forecasting
Evaluate technology partnerships between companies, and Industry-specific technology solutions
4. changing global technologies, regulations, and markets
Roadmap analysis
Benchmarking key buying criteria/ unmet
Identify and clarify trends in consumer and supply chain
5. needs of B2B customers
dynamics, and recommend successful marketing, sales and
promotional strategies In-depth benchmarking of vendor offerings -
from USER PERSPECTIVE
Find out the potential in new geographical markets and how Creating a strong visibility of your brand
to successfully expand into these market. What are the among your B2B customers - Sponsor a
6. white paper
challenges and opportunities? What are the market
structures, drivers and competitive landscape? Primary interviews
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8. Our Global Reach
1. Dedicated technical research team – by geographies:
Continuous tracking more than 10,000 micro markets for each geography
2. 67,000 Industry Professionals:
Our in-house contact database of 67,080 is updated every 30 minutes
We can conduct market research projects in all areas of the industry with:
• Your potential customers and your competitors
• Potential new markets
• Industry experts
We can conduct market research projects in all areas of the industry with:
• N. America 19,981 contacts
• Asia / APAC 16,836 contacts
• Europe 22,084 contacts
• S. America 6602 contacts
• Africa 1,577 contacts to get the facts and analysis you need.
3. 374 Research Associates:
Specialist local and regional knowledge (e.g. S.E. Asia, China, S. America) is provided as and when
you need it by our research associate network.
www.MarketsandMarkets.com
9. Our Global Reach
4. 22, 426 News and Information Aggregators:
Get the facts you need from over 22,000 news and information sources, including: Factiva,
Lexis-Nexis, Profound/Dialog, Onesource, EIU.
5. 2 million companies:
We’ve got all the leading company information sources including Hoovers, Datastar, Dun &
Bradstreet, Kompass etc.
6. 1245 Brokers and Market Research Providers:
We have access to all the leading specialist 3rd party research and consultancy providers
including Frost and Sullivan, Aberdeen Group, Datamonitor, Euromonitor, MarkIntel.
7. 553 Trade Associations & Standards Bodies:
Direct access to information provided by Industrial trade associations across the world
Global reach makes our research studies unique and exhaustive
www.MarketsandMarkets.com
10. Research Process Outsourcing- CATI
CUSTOMER FOCUS
Customer Analysis, Analytical Tools
Reporting
SPSS Cross Tab Pre defined Cust. Feedback Cust. Loyalty Cust. Lifecycle Value
And Analysis
reports Analysis Analysis Analysis Add
SPSS,SAS, Quantum, Wincross, SQL
Data Processing Data mining Data Data Analysis Data SQL
warehousing Modelling
Inhouse, cfmc, Sawtooth, MRinterview, confirmit
Pharma & Food and Electronics, Energy & Chemical
Healthcare beverage Semiconductor Power supply Advanced
CATI Service
material
Surveys CATI Data processing Recruiting Panels Tech
programming Integration
CMP Chart & Nice Quality Monitoring Systems
Quality Remote Monitoring Call level monitoring KPI check Direct Cust.
feedback
People Recruitment Training Career Processes
Development
Redundancy VOIP, S/W Core Competency, Scalability
of Infrastructure Power Telecom Database ERP Security
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11. Outsourced Research Model –
Large Scale CATI Surveys
Client
Client
Quality
Control
Quality delivery, Success based pricing, easy scale up scale down
Survey Data
Processing Technical Recruiting
Programming and
Analysis, modeling, integration Panel
translation mining and reporting
Data Collection
Internal External
M&M Call Center M&M Onsite Quality Mgr M&M Onsite Quality Mgr M&M Onsite Quality Mgr
Call Center Quality CallCenter-1, 120 seats CallCenter-2, 70 seats Call Center.. n, 150 seats
Control
Call Center, Quality Call Center, Quality Call Center, Quality
Control Control Control
Remote
Syndicated model-Data Collection listening
M&M
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12. Secondary Research Sources & Tools
(partial list)
Secondary Sources
DATA SOURCES Country Information & Stock Info
Company Information • Economist Intelligence Unit
• International Tax and Business Guides
• OneSource Business Browser
• International Relocation Center
• Hoover’s
• Reuter 3000 Xtra
• 10K Wizard
• The Financial Times
• Bloomberg • The Wall Street Journal
• Thomson Research
• Thomson Street Events IT Information
• Core Reference • Forrester Research
• Dun & Bradstreet’s Million Dollar Database • Computer Economics
• Bureau van Dijk’s Amadeus • Faulkner Information Services
• BoardEx • Voice and Data
• Board Analyst
• IdExec Regulation Information
• CoreCompensation • Securities Mosaic
• Moody’s • CCH Research Network
• Targeting & Sales Enablement
• Factiva Search Engines
• Alacra Business Web Search
Industry Information
• Standard & Poor’s Industry Surveys Risk Management
• DDAR
• The Wall Street Transcript
• ISS Corporate Governance
• Kiplinger Forecasts
• Dialog PRO
Mergers & Acquisitions
• LexisNexis • Thomson Mergers & Acquisitions
• ISI Emerging Markets • MergerStat
• The McKinsey Quarterly • Profound
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13. M&M Resources - By Qualification
Team M&M couples business skills with a unique understanding of technology
All resources hold degrees from Tier 1 universities. Many with second degrees in business or law
Education – 1st top degree Education – 2nd top degree
Master in
Others Science
23% 6%
Business
Chartered
32% Accountant
8%
MCA/BCA
18%
Bachelor of
engineering MBA
27%
86%
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14. Global client distribution
Europe 42%
N. America 38%
Africa 3%
Asia / APAC 13%
S. America 4%
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15. Confidentially Management System
Legal Measures Employee Security
• NDA • Confidentiality is part of employee
• Respective regional jurisdiction contract
• Awareness of violating confidentiality
C • Strict ethical norms and secure C
research guidelines
O O
N N
F F
I I
D D
Security by Process Secured Data Centre
E • Multiple-level data access security • Secured login
E
N • Restricted passage for • Data center security N
mobile/communication device • Secure transmission
T • Secure storage
T
• Disallowing unsolicited data transfer by
I means of disks, emails, ftp, chat, image • Data access for team members I
only
A transfers and any other possible modes. A
• Check-in and check-out personal check
L • Availability of data information and
L
resources on a need to basis
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