OBJECTIVE OF THE PRESENTAION To find out the problems related towards selling of their baked and confectionary items.To find out the promotional efforts took by the shop to overcome it.To prepare a SWOT analysis for their business.To give some suggestions to improve their business and emerge as competitor to other bake hubs in the city of Vellore.BAKED & CONFECTIONARIES ITEMSConfectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates.In general, though, confectionery is divided into two broad and somewhat overlapping categories, bakers' confections and sugar confections.In India we inherited this habit of eating these food items from English and other Middle East People. Bakery’s have been classified into many categories in this modern era.Into Pizza Stalls, Fast Food Outlets, Food Chains etc..Baker’s Hub come into this sort of Category. AN OVERVIEW ABOUT FAST FOOD CHAIN IN INDIA Indians are very well known for their Cultural Heritage. The culture plays a pre-dominant role. Especially Indians, we have a habit of giving too much preference to food items. Since we live in a country where we have different languages, caste, community, religion around the country we have different type of food also.The pizza industry is a highly competitive and mature market. There are many pizza markers ranging from local pizzerias to international franchises.Such as Domino’s and pizza hut. With the current health kick in today’s society many companies are being forced to make healthier, cheaper products As we live in the modern frequency we have a lot of Food Chains coming into the Indian Market. Eg. Pizza Corner, McDonald’s, Marry Brown, KFC etc…The reason being that is Indian Market has a tendency to adapt to the changing circumstances. Everyone needs change.As of now we have a lot of food chains coming into the Indian Market. This opens up the competition for all sort of players. It’s a huge boost to the economic and industrial aspects of the country. PROFILE OF BAKER’S HUBBakers Hub was established in May 1st 2013.It is located on Chittor Main Road, Opp. To Louie Philip Showroom, Vellore.It a bakery hub which is been into the production and selling of baked and confectionaries items to the peple of Vellore. We believe that the food you eat, besides being good quality, should also taste great. That is the reason why we offer a variety of items and a wide array of choices, to delight the customer.With the main aim of giving good quality of foods and services to customers.SWOT ANALYSISSTRENGTH It acts as a full service restaurant as well as delivery services.Specialized in making of Pizza, Burger, Sandwich etc..Good quality foods is beingproduced by the outelt.WEAKNESS0High priceLocation was not attractive Still fewer outletsAdvertisings are very less Parking facilities. OPPORTUNITIESMore outlets should be opened in & around the city.Have a big chance to capture the market si

2. “ A PRESENTATION ON
BAKER’S HUB”
TEAM MEMBERS
J JOHN FRANKLIN 13MBA0101
K VISHNU TEJASWI 13MBA0023
K RAMYA KRISHNA 13MBA0080
L S VIGNESH 10MBI0062
KARTHICK 10MBI0025

3. OBJECTIVE OF THE
PRESENTAION
 To find out the problems related towards selling of their
baked and confectionary items.
 To find out the promotional efforts took by the shop to
overcome it.
 To prepare a SWOT analysis for their business.
 To give some suggestions to improve their business and
emerge as competitor to other bake hubs in the city of
Vellore.

4. BAKED & CONFECTIONARIES
ITEMS
 Confectionery is the art of making confections, which
are food items that are rich in sugar and carbohydrates.
 In general, though, confectionery is divided into two
broad and somewhat overlapping categories, bakers'
confections and sugar confections.
 In India we inherited this habit of eating these food
items from English and other Middle East People.
 Bakery’s have been classified into many categories in
this modern era.
 Into Pizza Stalls, Fast Food Outlets, Food Chains etc..
 Baker’s Hub come into this sort of Category.

5. AN OVERVIEW ABOUT FAST
FOOD CHAIN IN INDIA
 Indians are very well known for their Cultural Heritage.
The culture plays a pre-dominant role.
 Especially Indians, we have a habit of giving too much
preference to food items. Since we live in a country
where we have different languages, caste, community,
religion around the country we have different type of
food also.
 The pizza industry is a highly competitive and mature
market. There are many pizza markers ranging from
local pizzerias to international franchises.
 Such as Domino’s and pizza hut. With the current health
kick in today’s society many companies are being forced
to make healthier, cheaper products.

6. CONTD…
 As we live in the modern frequency we have a lot of
Food Chains coming into the Indian Market. Eg. Pizza
Corner, McDonald’s, Marry Brown, KFC etc…
 The reason being that is Indian Market has a tendency to
adapt to the changing circumstances. Everyone needs
change.
 As of now we have a lot of food chains coming into the
Indian Market. This opens up the competition for all sort
of players.
 It’s a huge boost to the economic and industrial aspects
of the country.

7. PROFILE OF BAKER’S HUB
 Bakers Hub was established in May 1st 2013.
 It is located on Chittor Main Road, Opp. To Louie Philip
Showroom, Vellore.
 It a bakery hub which is been into the production and
selling of baked and confectionaries items to the peple
of Vellore.
 We believe that the food you eat, besides being good
quality, should also taste great. That is the reason why
we offer a variety of items and a wide array of choices,
to delight the customer.
 With the main aim of giving good quality of foods and
services to customers.

8. MENU OF BAKER’S HUB
 BURGERS
 PIZZAS
 SANDWICHES
 FRESH JUICES
 ICE CREAM
 PASTA
 OTHER BAKED & CONFECTIONARY
ITEMS

9. SWOT ANALYSIS
STRENGTH
 It acts as a full service restaurant as well as delivery
services.
 Specialized in making of Pizza, Burger, Sandwich etc..
 Good quality foods is being produced by the outelt.
WEAKNESS
 High price
 Location was not attractive
 Still fewer outlets
 Advertisings are very less
 Parking facilities

10. CONTD….
OPPORTUNITIES
 More outlets should be opened in & around the city.
 Have a big chance to capture the market since there is
less competition.
 Attractive offer should be given to customers.
 Diversification in products.
THREATS
 Threat from Dominos pizza, also from VFC who have
tried to introduce a new dish that is a Pizza.
 Health conscious to people. Since it has a lot of fat.
 The rising prices of special ingredients used in pizzas.

11. FACTORS HINDERING THE SALES
OF BAKER’S HUB
 Location and environment is not much attractive.
 No variety of pizza’s available.
 Poor Ambience.
 Congested Place.
 Lack of brand awareness.
 Commitment to business.

12. PROBLEMS IDENTIFIED
 Improper Setup.
 Poor Ambience.
 Lack of Promotional Efforts.
 Improper Delivery.
 Lack of follow up.
 No parking facility.

13. SUGGESTIONS
 Better to go for Sky media advertising that will
attract the kids.
 Flashing the brand name frequently through
commercial ads.
 Prepare wedding pizza’s with name of groom
and bride.
 Bring automated espresso coffee machine in
public places.
 Give free toys to kids with the name of Baker
Hub.
 Serve free lemon juice for refreshing

14. CONTD…
 The delivery and follow up have to be
maintained at a high level, where they can
ensure that they give 100% success.
 The ambience of the shop has to be changed as
per the trend.
 The whole business set up have to changed as
per the requirement.

15. THANK YOU FOR THE
OPPORTUNITY GIVEN