Keys to Selling More Cars with Touchscreen Technology

1. KEYS to SELLING MORE CARS WITH TOUCHSCREEN TECHNOLOGY

4. TODAY’S PLAN ● How technology has changed retail ● How car buyers have changed ● Huge opportunity for dealers who align their sales process with customer preferences using touchscreen technology ● Case study: Passport Toyota ● Takeaways – how you can sell more cars with ViewPoint Kiosks

5. TECHNOLOGY HAS CHANGED RETAIL UGG Audi City Neiman Marcus

6. OVER HALF OF RETAIL SALES ARE INFLUENCED BY DIGITAL* Source: The New Digital Divide (Deloitte) http://goo.gl/x22ckt *Across all platforms - desktop, laptop, tablet & smartphone. % of sales influenced by digital Smartphones account for 75% of recent increase in digital influence

7. PEOPLE VISIT FEWER DEALERSHIPS BEFORE BUYING On average, half of all buyers purchase from the first dealer they visit ... In other words … when a customer walks in, you have one opportunity to gain that new customer. 2003 TODAY

8. PEOPLE SHOP ONLINE, BUT BUY FROM DEALERSHIPS ● Expert advice for harder questions ● Physical experience, including test drive ● People want to buy from someone they trust ● Start establishing trust from first contact

9. WHAT DO CUSTOMERS WANT? While there is good work going on right now to adapt decades-old sales processes, consumers are telling us that we as an industry are not moving fast enough... More convenient test drives, no pressure Complete finance paperwork online More power in negotiations Too much time in dealership – Jared Rowe, President, Auto Trader Autotrader CAR BUYER OF THE FUTURE study of 4000+ “ ”

10. By recognizing—and embracing—the need for change, we have a tremendous opportunity to surprise and delight our consumers. – Jared Rowe, President, Auto Trader Autotrader CAR BUYER OF THE FUTURE study of 4000+ ” “

11. THE OPPORTUNITY 72% visit dealerships more often if the buying process were improved 66%much more likely to buy from a dealership that offers their preferred experience 56% would buy a vehicle more often if the process was not so difficult would be would

12. ● Improve customer journey ● Make sales process engaging, consistent and efficient ● Built around new, high-tech showroom CASE STUDY PASSPORT AUTO GROUP

13. NEW PASSPORT PROCESS AssessNeeds LearnPreferences BuildRapport IntroduceDealership Start Collaboration Answer Detailed Questions ShowTransparency Consistent Delivery ImproveCSI Findthe “Right” Car

14. Welcome Screen

15. THE DIGITAL EXPERIENCE

16. WHY BUY HERE?

17. CHECK IN

18. DISCOVERY

19. DELIVERY

20. TRAINING

21. PASSPORT TOYOTA KIOSK USAGE Date August 23 - Sep 22 18,500 “Events” 5000 Images 712 Movies

22. PASSPORT TOYOTA VIDEOS VIEWED August 23 - Sep 22

23. SUCCESS ● Sold 7 new vehicles to people who came in for service over 3 weeks (“found” service business) ● Paid for their investment in just 3 weeks Happy GMs at Passport Toyota & Nissan MARCUS DESOUZA General Manager, Passport Nissan CAMERON HELLMUTH General Manager, Passport Toyota

24. WHAT OTHER DEALERS ARE SAYING “We just sold our first car from the ViewPoint Kiosk. A customer walked up to it and said ‘I didn't know the difference between all the Avalons.’ He picked out the one he liked, sat down and purchased. It was that easy.” “We had 3 vehicles purchased specifically after our guests had been using the ViewPoint Kiosk in our Service Waiting Area — they had been reviewing our inventory listings, got excited about the car, had some questions, took a test drive and then purchased. All after interacting with the ViewPoint Kiosk.” — Jay Rose, General Manager, Volvo of Southborough — Joe Reth, General Manager, Sun Toyota

25. WHAT’S YOUR VISION? Connections Inventory CRM Internal Training Offsite Marketing Mall Community Events Experience Self-Guided Discovery Collaboration Tool Sel Location Showroom Service Delivery

26. WHAT ARE YOUR PAIN POINTS?

27. REALIZE YOUR VISION WITH TOUCHSCREEN TECHNOLOGY ● Create tech-powered, collaborative process ● Design & implement the digital experience ● Training is key to success

28. IMPROVE THE QUALITY AND CONSISTENCY OF SALES PRESENTATIONS

29. EXPAND SELLING OPPORTUNITIES FROM SERVICE AND OFFSITE

31. LET’S OPEN THIS UP FOR QUESTIONS If you’d like to schedule an online or live demo of ViewPoint Kiosk technology, please email or call. THANK YOU FOR JOINING US TODAY! Anne Horn ahorn@viewpointkiosks.com (617) 997-9367 Brandi Fletcher bfletcher@viewpointkiosks.com (619) 977-3180

33. TODAY’S PLAN ● How technology has changed retail ● How car buyers have changed ● Huge opportunity for dealers who align their sales process with customer preferences using touchscreen technology ● Case study: Passport Toyota ● Takeaways – how you can sell more cars with ViewPoint Kiosks

34. TECHNOLOGY HAS CHANGED RETAIL UGG Audi City Neiman Marcus

35. OVER HALF OF RETAIL SALES ARE INFLUENCED BY DIGITAL* Source: The New Digital Divide (Deloitte) http://goo.gl/x22ckt *Across all platforms - desktop, laptop, tablet & smartphone. % of sales influenced by digital Smartphones account for 75% of recent increase in digital influence

36. PEOPLE VISIT FEWER DEALERSHIPS BEFORE BUYING On average, half of all buyers purchase from the first dealer they visit ... In other words … when a customer walks in, you have one opportunity to gain that new customer. 2003 TODAY

37. PEOPLE SHOP ONLINE, BUT BUY FROM DEALERSHIPS ● Expert advice for harder questions ● Physical experience, including test drive ● People want to buy from someone they trust ● Start establishing trust from first contact

38. WHAT DO CUSTOMERS WANT? While there is good work going on right now to adapt decades-old sales processes, consumers are telling us that we as an industry are not moving fast enough... More convenient test drives, no pressure Complete finance paperwork online More power in negotiations Too much time in dealership – Jared Rowe, President, Auto Trader Autotrader CAR BUYER OF THE FUTURE study of 4000+ “ ”

39. By recognizing—and embracing—the need for change, we have a tremendous opportunity to surprise and delight our consumers. – Jared Rowe, President, Auto Trader Autotrader CAR BUYER OF THE FUTURE study of 4000+ ” “

40. THE OPPORTUNITY 72% visit dealerships more often if the buying process were improved 66%much more likely to buy from a dealership that offers their preferred experience 56% would buy a vehicle more often if the process was not so difficult would be would

41. ● Improve customer journey ● Make sales process engaging, consistent and efficient ● Built around new, high-tech showroom CASE STUDY PASSPORT AUTO GROUP

42. NEW PASSPORT PROCESS AssessNeeds LearnPreferences BuildRapport IntroduceDealership Start Collaboration Answer Detailed Questions ShowTransparency Consistent Delivery ImproveCSI Findthe “Right” Car

43. Welcome Screen

44. THE DIGITAL EXPERIENCE

45. WHY BUY HERE?

46. CHECK IN

47. DISCOVERY

48. DELIVERY

49. TRAINING

50. PASSPORT TOYOTA KIOSK USAGE Date August 23 - Sep 22 18,500 “Events” 5000 Images 712 Movies

51. PASSPORT TOYOTA VIDEOS VIEWED August 23 - Sep 22

52. SUCCESS ● Sold 7 new vehicles to people who came in for service over 3 weeks (“found” service business) ● Paid for their investment in just 3 weeks Happy GMs at Passport Toyota & Nissan MARCUS DESOUZA General Manager, Passport Nissan CAMERON HELLMUTH General Manager, Passport Toyota

53. WHAT OTHER DEALERS ARE SAYING “We just sold our first car from the ViewPoint Kiosk. A customer walked up to it and said ‘I didn't know the difference between all the Avalons.’ He picked out the one he liked, sat down and purchased. It was that easy.” “We had 3 vehicles purchased specifically after our guests had been using the ViewPoint Kiosk in our Service Waiting Area — they had been reviewing our inventory listings, got excited about the car, had some questions, took a test drive and then purchased. All after interacting with the ViewPoint Kiosk.” — Jay Rose, General Manager, Volvo of Southborough — Joe Reth, General Manager, Sun Toyota

54. WHAT’S YOUR VISION? Connections Inventory CRM Internal Training Offsite Marketing Mall Community Events Experience Self-Guided Discovery Collaboration Tool Sel Location Showroom Service Delivery

55. WHAT ARE YOUR PAIN POINTS?

56. REALIZE YOUR VISION WITH TOUCHSCREEN TECHNOLOGY ● Create tech-powered, collaborative process ● Design & implement the digital experience ● Training is key to success

57. IMPROVE THE QUALITY AND CONSISTENCY OF SALES PRESENTATIONS

58. EXPAND SELLING OPPORTUNITIES FROM SERVICE AND OFFSITE

60. LET’S OPEN THIS UP FOR QUESTIONS If you’d like to schedule an online or live demo of ViewPoint Kiosk technology, please email or call. THANK YOU FOR JOINING US TODAY! Anne Horn ahorn@viewpointkiosks.com (617) 997-9367 Brandi Fletcher bfletcher@viewpointkiosks.com (619) 977-3180

Keys to Selling More Cars with Touchscreen Technology

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Keys to Selling More Cars with Touchscreen Technology