138 tw 21 10

ITB Asia 2010
21Oct,2010
www.travelweekly.com.vnwww.travelweekly.com.vn
08-09
46-49
21
Vina Properties brings new era,
energy to Dalat Palace GC
The second half of 2010 kicks off strongly
ITB Asia 2010 Opens With Asia Driving
New Travel Industry Growth

Dear Travel Weekly readers!
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ITB Asia 2010
21Oct,2010
www.travelweekly.com.vnwww.travelweekly.com.vn
08-09
46-49
21
Vina Properties brings new era,
energy to Dalat Palace GC
The second half of 2010 kicks off strongly
ITB Asia 2010 Opens With Asia Driving

42. PCMA to co-locate 2011 International
Summit at IMEX America
44. WTM 2010: Travel Channel Interna-
tional a Broadcast Partner
10. Nearly 4 million foreign visitors arrive
in Vietnam in nine months
04. Miss Earth’s Traditional Costume
Contest to be held in Binh Thuan
VIETNAM NEWS
07. Life Resort Da Nang cuts ribbon on
new Senses restaurant
05. Aviation market gains strong grown in
first nine months
12. U.S. newspaper praises Nam Hai
Resort on Vietnam’s Central Coast
The second half of 2010 kicks
off strongly21
The Pacific Asia Travel Association (PATA) released pre-
liminary figures for international visitor arrivals into Asia
and the Pacific for the month of July 1. An international
inbound growth of 15% highlights continuing strong
demand for travel, taking into account the relatively
depressed results of a year earlier (July 2009). For the
first seven months of 2010, international visitor arrivals
to the region grew by 12% year-on-year.
Vina Properties brings
new era, energy to
Dalat Palace GC
FEATURES04
05
06
07
08
09
10
11
12
14
16
17
18
21
23
24
26
27
31
33
36
38
40
46
50
52
Thursday 21.10.2010
ITB Asia 2010 opened on 20 September in Singapore
with the travel industry in Asia confident again and en-
joying strong growth in leisure, meetings and corporate
travel. Exhibitor numbers at the three-day B2B travel
show are up 6% on last year, with growth in the travel
industry reflecting much improved economic growth
figures and demand in Asia.
ITB Asia 2010 Opens
With Asia Driving
08 - 09
46 - 49
15. Novotel Nha Trang Hotel launches
promotions for 2010 & 2011
INTERNATIONAL NEWS
20. Non Resident Nepali invest in Nepal
tourism
Please see below a news item re. the ownership
change at Dalat Palace Golf Club, Vietnam’s top-rated
golf course. Saigon-based Vina Properties took the
reins in June at both the course and its sister hotel, the
esteemed Dalat Palace. This fall serves as the formal
coming out party.
22 - 23. Thailand launches medical
tourism campaign
25. Visa-free regime between Ukraine
and Israel will starts in winter
26 - 29. Egypt’s tourism recovers strongly
31. Mövenpick Signs Three New Projects
in Thailand
DO YOU KNOW
32. New at the ITB Berlin Convention 2011
TRAVEL EXPO
38. Holiday World Show wins best Irish
consumer exhibition award
36. Carlson Marketing and IMEX America
create powerful new marketing alliance
40. 2011: in Anticipation of Explosive
Growth of the Russian MICE Industry
52 - 55. 10 Australian Culture and
Traditions to know when travelling to
Australia ( Part 2 )

Thursday 21.10.2010 www.travelweekly.com.vn
VIETNAM NEWS
The Vietnam National Tourism Administra-
tion has recognized Life Resort Danang as
a five-star resort for its every effort to be-
come an ideal destination for both foreign
and local tourists. Life Resort Da Nang
includes 187 rooms with nine categories of
accommodation, from 67 superior rooms
and 91 deluxe rooms to suites and villas
and one grand presidential suite.
Photos of Hanoi by French artist Dominique
De Miscault are on display at an exhibi-
tion in Paris. The exhibition entitled Hanoi
Nowadays introduces the 1,000 year old
city with photos of its ancient quarters
and large landmarks like the Hanoi Opera
House and the Metropol Hotel. Dominique
De Miscault exhibited her work in the
capital in 1994 and 1998 and in HCM City
in 2003.
The Vietnamese resort town of Nha Trang
is likely to see an increase in arrivals
from Russia, with the launch of two new
seasonal routes to Cam Ranh International
Airport by Vladivostok Air. The Russian
carrier will launch direct services from
the cities of Khabarovsk and Vladivostok
from mid-December to March 2011. Cam
Ranh airport, which serves Nha Trang and
Vietnam central coast region, became an
international airport in December 2009.
A French Wine and Food Fair will take
place in Ho Chi Minh City on October
22-23. The event, the first of its kind in
Vietnam to be jointly held by the French
Embassy and the Equatorial Hotel, will
spotlight the best seven dishes and seven
kinds of wine from different French regions
such as AuA, Vins Descombe Vietnam,
Daloc, Red Apron, Bacchus Corner and
the Warehouse. The fair will now be held
annually in the Equatorial hotel, include 14
stands for wine and two for other bever-
ages.
Life Resort Da Nang Rates
Five Stars
Hanoi through French
photographer’s eyes
Nha Trang gets
Russian tourism boost
French wine, food showcased
in HCM City
Prime Minister Nguyen Tan Dung agreed
the agreement between the Government
of Vietnam and the European Union (EU)
on aviation cooperation which illustrates
an important step towards strengthening
aviation relations between the two sides.
The agreement will allow any EU airlines
to provide flights between any EU mem-
ber state and Vietnam under their bilateral
agreement.
The document will supposedly remove
restrictions in bilateral air services agree-
ments between Vietnam and EU member
states.
Minister-Chairman of the Office of Gov-
ernment Nguyen Xuan Phuc was assigned
to seal the agreement with a competent
EU representative.
The Government chief also gave a per-
mission to temporally apply the agree-
ment right after the signing.
According to the steering committee, the
Miss Earth’s Traditional Costume Con-
test 2010 will be held in Sea Links Beach
Hotel, Phan Thiet, Mui Ne from 12-14
November. This is the first time a beauty
pageant will be held in Phan Thiet to pro-
mote its traditional culture and potential.
The events over the three days, includ-
ing the national costume contest, a flower
painting contest, a golf buggy parade and
tree planting will be dedicated to saving
the environment. The beauty contest was
first launched by the Philippines Carousel
Production Company in 2001 to promote
environmentally-friendly activities. Viet-
nam is second only to the Philippines in
hosting the annual pageant. HCMC, Hoi
An and Nha Trang cities will also host
parts of the pageant.
Miss Earth will be held in four provinces
and cities – Khanh Hoa, Hoi An, Da Nang,
and Binh Thuan by the Youth Newspaper
and the Philippines Carosel Production
Group.
Vietnam-European aviation
agreement approved
Miss Earth’s Traditional Costume
Contest to be held in Binh Thuan
4
In Brief
Sea Links Beach Hotel, Phan Thiet, Mui Ne

VIETNAM NEWS 5
The aviation market in the first nine
months saw a year-on-year increase of
more than 20 percent in the number of
passengers, estimated the Civil Aviation
Administration of Vietnam.
The administration estimated that roughly
15 million passengers went through the
country’s airports in the first nine months
of this year, of which Vietnam Airlines,
Jetstar Pacific and Vietnam Air Service
Co (Vasco) accounted for more than 11
million.
In the first nine months, the administra-
tion also estimated that roughly 340,000
tonnes of goods were transported via air,
an increase of 36 percent over the same
period last year.
Industry insiders forecast the country’s
aviation market in the last quarter will con-
tinue to surge due to an increased number
of flights licensed by the aviation authori-
ties for foreign airlines including Turkish
Airlines, Poland’s LOT and Qatar Airways.
Vo Huy Cuong, director of the administra-
tion’s Air Transport Department, attrib-
uted the steady growth to the continuing
strong expansion of the domestic seg-
ment backed by flagship carrier Vietnam
Airlines.
Cuong said that Vietnam Airlines and its
subsidiary Vasco still account for the lion’s
share of around 80 percent of the domes-
tic market while the rest is covered by
Jetstar Pacific.
With the introduction of Air Mekong and
Blue Sky Air recently, which lifts the num-
ber of operational airlines in the country
to nine, it is expected that the competi-
tion in the domestic aviation market will
increase.
The administration expects that the
country’s overall aviation market will grow
roughly 20 percent in 2010, higher than the
14 percent figure it projected earlier this
year, thanks to more domestic services
and a significant increase in the number
of international visitors.
The administration’s statistics showed
that roughly 26.2 million passengers and
445,800 tonnes of cargo were transported
by air last year, four times higher than in
2000.
Aviation market gains strong
grown in first nine months

VIETNAM NEWS
Hoi An launches website
to promote tourism
Thang Long Royal Citadel welcomes
300,000 visitors
Four countries join Da Nang Internation-
al Fireworks contest 2011
HCM City targets 3.3
million int’l visitors in
2011
A website was launched in Hoi An City in the
central province of Quang Nam to promote
tourism of the well-known ancient town that
boasts a world heritage site.
The website at www.hoian-tourism.com as
collaboration between Hoi An City and the
VnV Technology ST Company would intro-
duce the various aspects including natural
beauty spots and tourism activities there in
the three languages of Vietnamese, English
and Japanese.
Truong Van Bay, vice chairman of Hoi An
City’s government, said the launch of the
website would be helpful for the ancient city
where tourism and commerce accounts for
up to 64% of its GDP.
The Thang Long Royal Citadel, a world’s cultural heritage recently recog-
nized by UNESSCO, has welcomed more than 300,000 foreign and local
visitors since its first opening to the public on 2nd October.
Thang Long Royal Citadel, which was recently discovered, covers a total of
19 hectares at 18 Hoang Dieu Street and the Hanoi’s ancient citadel.
Mr. Nguyen Van Son, Director of the Preservation Center for the Co Loa
– Hanoi Ancient Citadel historical site said that the archaeological area re-
ceived 20,000-30,000 visitors a day. At peak days, the number rose to nearly
40,000; which created difficulties in receiving and guiding visitors.
Together with visiting well-known historical sites such as the Flag Tower,
Doan Mon, Dien Kinh Thien, Hau Lau, Bac Mon, and House D67 (the Gen-
eral Headquarters of Vietnam People’s Army, visitors had opportunities to
discover traces of the palaces from the Ly, Tran and Le dynasties and spe-
cial artifacts excavated in the archaeological area at 18 Hoang Dieu.
The archaeological area continues open to the public everyday until the
end of October.
Four foreign teams from the UK, South Korea, Italia and China will take part
in the Da Nang International Firework Contest 2011 from April 29-30, an-
nounced the People’s Committee of Da Nang City.
Accordingly, teams including Jubilee Fireworks of the UK, Hanwha of South
Korea and the host city of Da Nang will compete with each other in the first
night.
The last night will see firework displays by the Parente Fireworks A&C SNC
of Italia and Panda Fireworks of China.
The competition themed “Han sparkling river” will be held along the Han
River banks in Hai Chau and Son Tra Districts.
Spectators will also have a chance to enjoy music and dance performances
and lantern floats during the event.
Ho Chi Minh City expects to receive at least
3.3 million foreign visitors in 2011, earning
VND48 trillion (USD2.4 billion), according to
the municipal Department of Culture, Sports
and Tourism.
In the first nine months of 2010, the number
of international arrivals to the city reached 2.2
million, representing a year-on-year increase
of 13 percent.
At this growth rate, the southern economic
hub hopes to welcome the 3 millionth visitors
in mid-December this year.
HCM City targets 2.8 million foreign tourists
this year but the real figure may exceed 3 mil-
lion.
The city’s tourism sector accounts for 60 per-
cent of international arrivals to Vietnam, 45
percent of the country’s tourism revenues and
5.5 percent of its GDP.
6

7VIETNAM NEWS
Life Resorts Da Nang officially opened its
flagship eatery, Senses, last week with
a new chef from New Zealand, a new menu
and a tableside spectacle that’s part-magic,
part-chemistry lesson and wholly edible.
The 300-seat restaurant commands a spa-
cious, high ceilinged venue, featuring an
open show kitchen on one side and views
of the mountainous Son Tra Peninsula and
the East Sea through a bank of expansive
windows.
The dining venue’s mix of wood and
subdued stone, its tables and plush bench
seating and its assertive overhead posts
and beams create a setting that is at once
relaxed and inspiring.
“As much as we wanted to set the stage for
a fine meal, we aimed to design a space as
memorable as any in the region,” said Chris
Duffy, general director of the Life Resorts.
“Once you’ve been here for a meal, you
won’t soon forget.”
Especially if you’ve indulged the restaurant’s
signature dessert – ice cream brought forth
from liquid nitrogen. But… first things first.
The hotel’s cuisine trades on its seaside
location, offering an array of selections
including oysters shucked to order, live surf
clams and prawns steamed table-side over
hot rocks, as well as local sea bass.
The restaurant’s standard cut of grain-fed
Australian Angus steak weighs in at 250
grams trimmed, a good 25% -35% more
generous than the typical restaurant cut.
Additional selections off the farm include
pan-fried duck breast and Australian lamb
cutlets.
Senses’ Mediterranean selections run the
gamut from penne pasta and pappardelle,
to risotto, as well as 11 kinds of classic pizza
and 11 styles of gourmet pizza, including
one five spice ‘pho’ pizza.
After dinner, the restaurant’s food fare kicks
into higher gear when diners order liquid
nitrogen ice cream. Contrary to the chemis-
try in its name, liquid nitrogen ice cream is
a natural alternative to typical commercial
brands.
Can all that nitrogen be good for you? No
worries, said Executive Chef Shane Bri-
erly: “Nitrogen makes up 78% of the air we
breathe. We enjoy nitrogen gas with every
breath.”
Moreover, he said ice cream produced by
liquid nitrogen eliminates the unnatural stuff
that commercial ice cream makers add to
the primary ingredients to keep the treat
freezer stable and smooth. In the West, an
ice cream produced by liquid nitrogen
called Dippin’ Dots has won a mass follow-
ing of new fans.
Prior to Life Resorts, Brierly spent two years
in the south of Thailand, including a stint at
the Centara in Krabi, and almost five years in
the Middle East and Central Asia where, in
Kazakhstan, he started using liquid nitrogen
for his ice cream.
The new resort is owned by Hoang Tra
Travel and Trading Co. and is managed by
Life Resorts.
ABOUT LIFE RESORTS
Life Resorts owns and operates two resorts
in Vietnam and manages two others, includ-
ing the property in Da Nang. On Vietnam’s
central coast, the 94-room Life Heritage Re-
sort Hoi An evokes the colonial splendor of a
bygone era on a quiet stretch of the Thu Bon
River within walking distance of the trading
port’s world-famous Old Town, a UNESCO
World Heritage Site. On the south-central
coast, the 63-room Life Wellness Resort Quy
Nhon is dedicated to the tenets of wellness,
from yoga, tai chi and Pilates to an ample
range of spa treatments and anti-stress and
detox programs. Four hours from Ho Chi
Minh City, Life manages the 84-room Blue
Ocean Resort at Mui Ne, featuring a 153-
meter beach, a 26-meter swimming pool and
lush tropical grounds.
The Dutch resort company is also develop-
ing a property on Halong Bay, scheduled to
open later in 2010.
Life Resort Da Nang cuts ribbon
on new Senses restaurant

VIETNAM NEWS
Saigon-based Vina Properties has acquired
Dalat Palace Golf Club, long an iconic pres-
ence on the Southeast Asian golf scene.
Dalat Palace GC was voted the country’s
top course in the most recent rankings
from both Vietnam Golf magazine and Golf
Digest U.S., whose Planet Golf ratings are
the international standard. Vina Properties’
acquisition also includes two similarly re-
vered hotels, the Dalat Palace Hotel and the
Dalat du Parc. Vina’s diversified background
in tourism-related development – which
includes hotels, transportation, travel agen-
cies, and other disciplines – should prove
pivotal in the project’s future success. The
firm’s other hospitality holding include the
four-star Ramana Saigon Hotel, in HCMC,
and the Royal Hotel, in Vung Tau.
“Operating a national treasure like Dalat
Palace presents special challenges, as well
as special opportunities,” said Lan Duong,
the golf club’s new general manager. “Our
goal is to bring the proper mix of creativ-
ity and sensitivity to the task, to update the
golf facilities while never compromising the
qualities that make it a classic.
“There are several new courses poised to
open here in the southern highlands. We
welcome this development and see Dalat
Palace Golf Club as the anchor to a superb
new golfing destination — one that offers
what other Southeast Asian destinations can-
not: cool highland temperatures and classic
golf, all of it accented by French colonial
elegance.”
While Vietnam has a sizeable and grow-
ing number of first-rate golf courses, Dalat
Palace stands alone in its combination of his-
tory, terrain, climate and charm. Founded in
the late 19th century, Dalat was the preferred
cool-weather retreat of French colonials
and Vietnamese royals; the last emperor of
Vietnam, Bao Dai, built his summer retreat
here. The golf club’s exact provenance
remains tantalizingly uncertain, but design
and construction began in the 1920s - at the
behest of Bao Dai, an avid golfer - and the
first eight holes were opened for play in the
early 1930s.
The routing of the original holes is attributed
to Colt & Alison, the legendary British golf
course architecture firm, after which the
layout endured several cycles of disuse and
rejuvenation. It was completely renovated,
and expanded to 18 holes, in 1995, thanks
to collaboration between U.S.-based Danao
International Holdings Limited, the previous
owners, and Lam Dong Province.
Today, as then, Dalat Palace Golf Club is
notable for its clever mix of holes weaving
through rolling topography that is nonethe-
less eminently walkable; for its extraordinary
landscaping featuring hydrangea, bougain-
villea, red salvia, impatiens, and mimosa;
and, thanks to the mile-high town’s cool
climate; for its immaculate bentgrass greens,
an extreme rarity in Southeast Asia.
Plans to revitalize the course itself, accord-
ing to GM Lan Duong, include bolstering
drainage capacity, re-lining bunkers, regard-
ing cart paths and upgrading the golf cart
fleet. The Le Tourquet-style clubhouse – first
built as an estate villa during the 1920s, an
era that saw construction of the opulent,
hillside villas for which Dalat is famous – is
now undergoing a renovation that retains its
distinctive design vocabulary while modern-
izing locker rooms, restaurant and pro shop.
Ultimately, a new clubhouse will be built,
said Lan Duong, but the existing clubhouse
will remain — it is too rich an amenity to
ever be excluded from the experience at
Dalat Palace GC.
Of similar distinguished heritage is the
grand Dalat Palace Hotel, a short drive from
the golf course around Xuan Huong Lake.
Vina Properties
Brings new Era,
Energy to Dalat
Palage GC
8

VIETNAM NEWS
Set within a private five-hectare park
overlooking the lake, the French colonial
structure was built in 1922 and features 38
guestrooms and five suites, as well as fine
dining, a spa, and numerous other amenities.
After a top-to-bottom restoration in 1995,
augmented by another meticulous historical
refurbishment in 2009, The Palace retains
the period’s elegant style, most notably in
its vaulted ceilings, rich wood paneling, and
oversized-villa feel. Even the five-star hotel’s
restored vintage 1952 Citroen roadster evinc-
es a particular sophistication and gentility -
and more upgrades (to meeting facilities and
the pool) are planned.
“Fidelity to the the distinguished pedigree
at the Palace is paramount in delivering the
experience that guests want,” said Nguyen
Viet Anh, the hotel’s general manager. “So
improvements to the operation will focus
mainly on innovative packages, special of-
fers, and, of course, an approach to personal
service to match the glamour of the wonder-
ful atmosphere here.”
The Palace’s sister hotel, the four-star Dalat
du Parc, is a brief stroll away. Ideal for both
the business and leisure traveller, it boasts
140 rooms, multiple dining options, and an
ambience that melds small-hotel sensibilities
with large-hotel efficiency and versatility.
9

VIETNAM NEWS10
Hanoi City People’s Committee worked with the organizing board of Long Bien
bridge festival 2010 to hold the festival from 19-21November 2010.
As scheduled, the festival would have been held from 6-9 October 2010 but it was
postponed because there were many programmes and activities during the capi-
tal’s millennium celebration. Many people rushed into the city. There was a need to
ensure security and avoid traffic jams.
Most of the contents of the festival will be held as scheduled.
With this project, Long Bien Bridge will remember the past with an exhibition of
photographs, documents and other artifacts depicting national defence over the
past 10 centuries.
The bridge will also host an exhibition of contemporary arts, including performanc-
es of street art, while flying the flags of many nations.
Vietnam has welcomed nearly four million of for-
eign arrivals in the first nine months of this year, a
huge increase compared to previous years and up
34% against last year figure, according to statistics
from the Vietnam National Administration of Tour-
ism.
Of the tourists, around 37,500 traveled by sea, up
22% against the same period last year.
OnOctober15,VietExcursionCompanywelcomed
a five-star cruise liner named Diamond Princess at
Phu My port in HCM City. The cruise ship carried
2,585 visitors and 1,063 crew members from 47 na-
tions and territories around the world.
Meanwhile, HCM city’s tourism sector is organiz-
ing more entertainment and art programmes for
tourists in the hope of receiving its 3 millionth visi-
tor late this year.
Long Bien Bridge festival 2010
to be held in November
Nearly 4 million foreign
visitors arrive in
Vietnam in nine months

VIETNAM NEWS
T
he Huffington Post
newspaper on Oct. 13
saying Nam Hai resort
on Vietnam’s central
coast should be on
foreign tourists’ travel radar right
now. Unlike the hastily built high-
rise development that marked
growth in the 70s and 80s, Nam
Hai which opened in 2006, has
won numerous accolades for its
minimalist architecture.
The resort ‘is a study in low-key
opulence, composed of clean-
lined gray marble, infinity pools
that melt into the horizon and
glossy teak-paneled villas’ wrote
the newspaper.
The paper also highlighted the
spa at the Nam Hai which featured
eight individual suites that over-
look a lilypad-strewn lagoon. The
resort boasts views of the Marble
Mountains and makes use of the
region’s sandy soil and dunes in
its 18-hole course. A few proper-
ties over, the just-opened Danang
Golf Club features a Greg Nor-
man-designed course that is the
only one of its kind in Asia.
With so many new properties set
to open in the next few years, the
area covering Nam Hai resort and
Hoi An town was on the verge of
big changes, the Huffington Post
predicted.
U.S. newspaper praises
Nam Hai Resort on
Vietnam’s Central Coast
12

VIETNAM NEWS 13

VIETNAM NEWS14

VIETNAM NEWS
Year-End time is the right time for ladies enjoying with total relaxation, the Spa of
HAGL Plaza Danang respectfully submits to you The Special Promotion Program:
- Promote to your Accompany (Buy 2 tickets of Body Massage, complimentary 1
ticket of Sauna & Steam-bath).
- Beauty Salon with 20% off to all services for Ladies.
The validity from 15/10/2010 to 31/11/2010.
For further information, please contact: Ms. Nguyet: 0948 776 750
HAGL Plaza Danang
Add: 01 Nguyen Van Linh, Danang, Vietnam
Tel: 84 511 2 22 33 44 Fax: 84 511 2 22 33 55
Email: sales.danang@hagl.com.vn
Website: www.hagl.com.vn
15
In order to thank you for your continuous support
shown towards our hotel during last two years
and continue receiving your full support during
the above period, the Novotel Nha Trang Hotel
is pleased to launch below promotions of bonus
night stay & Dine for Free for year 2010 & 2011.
1. Dine for Free: when enjoy a minimum 2 nights
stay, guest will get one free buffet dinner per
person at The Square restaurant (maximum 2
persons per room. The third person and children
from 6-12 year old will be charge for dinner)
2. Bonus night offered: experience Novotel Nha
Trang and enjoy a Free Night: stay 3 consecutive
nights for the price of 2
- Room rate: As per current contract rate
- Terms & Conditions:
* This promotion is not valid for group bookings
(10 rooms and above).
* Bonus night (s) is inclusive of breakfast
* Bonus night (s) are not multiple, maximum 3
FOC nights per stay
* Above rates are applicable for new booking
only; existing booking made prior will be as per
agreed.
* Above offers cannot be combined or used in
conjunction with any existing offer or promotions
or reductions offered to your company for this
period.
- Black out dates:
* During Peak Season: 26th December 2010 to 15
January 2011 and 26 December 2011 to 10 Janu-
ary 2012.
* Vietnam Public Holidays: Lunar New Year from
3-6 February, 12 April, 29, 30 April, 1 May and 2
September.
For further information, please contact:
Novotel Nha Trang Hotel
Add: 50 Tran Phu Boulevard, Nha Trang City,
Khanh Hoa Province, Vietnam
Tel: 84 58 625 6900
Fax: 84 58 625 6901
Email: rsvn@novotel-nhatrang.com
Website: www.novotel.com/6033
Vinpearlland Tourism JSC has announced a special half price offer for tickets to
its fun park, for residents of Khanh Hoa Province and people aged over 60 until 20
December.
The special cuts the price of tickets to VND160,000 from VND320,000. Visitors
to the park will get free two way transport by cable car or ferry to the island and
unlimited access to indoor and outdoor games and entertainment at Vinpearl
Water Park and Vinpearl Underwater World with a visit to Truc Lam Tinh Vien
monastery. Tourists can also watch musical fountain shows, animal circus, and
mermaid shows.
To qualify for the discount you need to show your ID card or passport, while chil-
dren should have birth certificates or student cards.
For more information, contact 058 359 0611 or access the website: www.vinpearl.
com or email info@vinpearl.com
Novotel Nha Trang Hotel
launches promotions for
2010 & 2011
HAGL PLAZA Danang with Spa Promotion
Vinpearl Land offers half price for locals
and elderly

VIETNAM NEWS
F
ollowing a search on the internet, we
find that the derogatory slang phrase
“five o’clock follies” was the daily
press briefing sponsored by the Joint United
States Public Affairs Office in Saigon during
the Vietnam War. (http://www.answers.com/
topic/five-o-clock-follies).
The website, http://everything2.com, con-
firms that “Five o’clock Follies” is a deroga-
tory term from the Vietnam War for the daily
official military press briefings held for re-
porters in Saigon. The “Five o’clock Follies,”
became the baseline reporting on the war.
Military officials provided news releases
and verbal accounts of battlefield and air
activity. They became infamous for their rosy
scenarios about the war.
“The Rex Hotel was a regular hangout for
American officials and journalists during
the Vietnam War. As they sipped drinks and
looked down on the city from the roof top
bar they could see and hear the unrest in
the city before their eyes. The Roof top pool,
although small is still a great place to relax
in Saigon and can be visited for a reason-
able fee, even if you are not staying at the
hotel. The hotel was also the setting for the
daily U.S. military attaché’s press briefing,
dubbed the ‘Five O’clock Follies’. (Updated
by sourbugger on Oct 4, 2006 Asia Travel
Guide)”
Putting aside the past with all its political
views, Rooftop Garden is still the famous
place for not only foreign tourists but also for
expats and locals as well. Crossing over a
thousand miles, from “Five o’clock Follies”
in Vietnam, there is a 42nd annual reunion
to be held in mid October 2010 at the hotel
Rex in San Francisco, California, among a
large group of former American Vietnam
War correspondents. The main reason why
they choose that hotel is because it re-
minded them of the Rex Hotel Saigon as that
was where they spent a lot of time during
Vietnam War. (As per Emily Oestreicher,
Sales and Catering Manager, Hotel Rex - A
distinctive Joie de Vivre Hotel)
Everything has changed, except history. “Ho
Chi Minh is not the Saigon it once was. Ev-
erything changes following the developing
trend”. Memories remain. The Rex is more
than a hotel, as quoted by Tim Page* on the
occasion of the gathering of over 100 foreign
correspondents and veterans at the Rex’s
Rooftop in May 2005: “...from the 5 o’clock
follies to the freaky reunion of a hundred
Five
o’clock
Follies
Promotion:
Five o’clock follies
Enjoy 15% discount on bev-
erages and be entertained
with showmanship by the
hotels’ award winning bar-
tender team.
16

VIETNAM NEWS
comrades, four decades down line, the
king of residences has surpassed the norm
of provision”.
Nowadays Rooftop Garden is an ideal place
to hang out. It is acknowledged as “One of
the Best Bars Of South East Asia” voted
by the Newsweek Magazine in 1996, one of
“1000 places to see before you die” listed
by Patricia Schultz - the American Travel
Writer. Listed as one of “30 of the world’s
best bars” by Michelle Woo on Sept 15,
2010 on CNN.com. (Michelle Woo is a
journalist and blogger, whose work has ap-
peared in USA Today, The Arizona Republic,
Detroit Free Press, Orange County Register).
At our world famous bar you will be wel-
comed by warm & friendly staff 24 hours a
day, and enjoy a round-the-clock meals &
snack or savour your favorite cocktail at sun-
set. There is a variety of high quality drinks
to suit everyone’s taste.
The Rex continues to move with the times,
its old face always evolving into the new. Its
restaurants are among the best in town. Its
new north wing is a nationwide as well as in-
ternational focal point for elegant shopping
and luxurious functions. Its new role in the
city’s life is more prominent than ever. And
then there is still that famous older face: the
rooftop bar. It’s a broad expanse, with three
levels, decorated as it was in the beginning
with porcelain elephants and topiary.
Far from the madding crowd, who can be
seen passing by way down below, on the
Roof top sanctuary one can overlook the
very heart of the city from the familiar image
of the famous Rex crown. The hustle and
bustle of people and commerce, day and
night, keeps on passing.
Changes progress onwards into the future,
however, the nostalgia of the Rex Rooftop
bar will always emotionally drown its guest
in the mysteries of the past leaving memo-
ries and un-explicable feelings they share
all around the world.
For further information, please contact:
Rex Hotel Saigon
141 Nguyen Hue, District 1, HCMC
Tel: 3 8292 185 – Fax: 38296 536
E-mail: rexhotel@rex.com.vn
Website: www.rexhotelvietnam.com
REX hotel is going to organize “Hallow-
een” festival at the “Rooftop Garden”,
one of the most famous bars in Sai Gon.
Here our guests can not only have a
perfect place to view the city during the
festival time but also enjoy the unique
disguising program of the hotel staff
which will bring the guests surprising
horror feelings.
Halloween festival originated from Xento,
an old country in Western Europe. Ac-
cording to the calendar of this country,
October the 31 is the last day of the year.
The residents of this country believed
that the New Year’s Eve would have spe-
cial magic and the gate between death
and life would be opened. Therefore,
the dead can turn back to their house to
visit their families while the ghosts and
monsters want to live the normal lives.
Thus, on the October 31 people dressed
up eccentrically as well as decorated the
house ugly so that the devils did not pay
attention to. However, the Xento went ev-
erywhere to ask for food to feed the dead
and they made lanterns from turnips to
move at night.
Nowadays, Halloween is not only the
New Year day of the Xento or the holiday
of the Westerners but also the annual
disguising festival in many countries
including Viet Nam. On this day, people
together struggle for a world that is none
of evils.
Source: http://www.petalia.org/Funpage/
lehoihalloween.htm
With only 40USD++/1adult, 26USD++/1
child, you can drink as much house-wine
as possible with many kinds of food on
this special festival. Moreover, you can
join interesting entertaining programs
with professional DJ, unique majical
programs, free make-up and attend con-
tests with interesting prizes for the most
impressive, funny and scary costumes
during the festival night.
Only 1 night on 30/10/2010
Time: From 18h30
Avenue: The Rooftop Garden of Rex
Hotel
15% discount for guests staying at REX
10% discount for those who wear cos-
tumes when joining the festival
Then what are you waiting for? Reserve
a seat here to have the best position at
REX.
For more information, please contact
38292185. (Ext: 7135)
Halloween
festival at
REX Hotel
17

INTERNATIONAL NEWS20
A total of 1.03 million people visited the
World Expo in Shanghai, a record daily
total for the event. According to a Xinhua
report, the Expo has now received 64.6
million visitors, exceeding the previous
record total of 64 million visitors set at the
1970 World Expo in Osaka. Organisers
in Shanghai have set a target of 70 mil-
lion visitors by the end of the event of 31
October.
The capacity of Bangkok’s BTS skytrain
network will be increased following a
THB2 billion (US$65.8 million) deal to
purchase 35 new carriages, the Bangkok
Post has reported. Skytrain operator, BTS
Group, sealed the deal with German com-
pany, Siemens, to supply one extra car to
each of its 35 three-car trains, boosting the
capacity of each train from 1,106 to 1,490
passengers.
A UK-based tour operator is searching
for holidaymakers to strip off for a seven-
night naked cruise. According to a Daily
Telegraph report, eWaterways will run its
first cruise for naturists in August 2011. A
spokesperson for the company said that
the GBP500 (US$799) cruise exploring
Croatia’s Adriatic coast would be espe-
cially popular with German tourists, as they
are “really into naturism”. It added that
most of its customers are in their mid-40s.
Commonwealth Games Federation Presi-
dent, Mike Fennell, has said that Delhi 2010
was a success. Despite a lot of negative
reporting surrounding the Games, with
Fennel himself expressing doubts before
the start of the event, the president was re-
ported saying that he was pleased with the
Games. “Delhi has performed,” BBC Sport
quoted Fennell as saying. “The competi-
tion has gone well, the venues were of a
high standard and the athletes are happy.
We had to deal with a number of issues but
the end result has been good.”
Visitor records tumble at
World Expo
Bangkok to boost skytrain
capacity
Tour operator offers naked
cruise
Delhi 2010 a success, says
Commonwealth Games chief
The first performance at Moscow’s Bolshoi
Theater after a lengthy period of renovation
is slated for October 11, 2011, said Acting
Mayor of Moscow Vladimir Resin.
According to him, all work proceeds ac-
cording to schedule.
The large-scale reconstruction of the
Bolshoi Theatre presupposes an extension
of the main stage, something that is requisite
for swift assembly and change of scenery.
Besides the historic foyer, additional lobbies
and coffee shops, the Bolshoi Theatre will
receive underground facilities to store scen-
ery for several upcoming performances.
Members of the Non Resident Nepali (NRN)
Association released plans earlier this week
to invest in Nepal tourism in a bid to restore
the country’s prosperity.
At a NRN Day program, several members
expressed their interest in redeveloping
the country’s appeal to tourists, hoping
increased tourism would play a role in the
country’s development.
Citizens of countries outside the eight South
Asian Association for Regional Cooperation
(SAARC) with Nepali heritage said Nepal
had tourism potential but failed to grow this
potential into actual visitor numbers due to a
lack of campaigns.
“We have been working for the development
of the tourism sector in Nepal,” NRN Con-
servation Council Member Bhim Udas said.
Mr Udas said the NRN is keen to assist the
country despite living abroad and has com-
menced a campaign to promote tourism for
2011.
NRN Kaski LDO Guru Prasad Subedi said
the group wants to assist the country’s
tourism sector by dispersing information
about “Nepal and enhancing its image in the
international arena”.
Minister of Foreign Affairs Sujata Koirala
said she has worked for months to develop
relations between the Nepalis and NRN’s
and has urged the group to invest in hydro-
power and other sectors outside of tourism.
The Bolshoi Theatre to
reopen October 2011
Non Resident Nepali invest in
Nepal tourism
In Brief

INTERNATIONAL NEWS 21
T
he Pacific Asia Travel Association
(PATA) released preliminary figures
for international visitor arrivals into
Asia and the Pacific for the month
of July 1. An international inbound growth of
15% highlights continuing strong demand for
travel, taking into account the relatively de-
pressed results of a year earlier (July 2009).
For the first seven months of 2010, interna-
tional visitor arrivals to the region grew by
12% year-on-year.
Arrivals to the Northeast Asia sub-region
expanded by 15% for the month, slightly
slower than the robust growth of 19% seen
in May and June. Japan led the way for the
sub-region, with arrivals growth of 39% for
the month. The revival of inbound tourism
to Japan has been impressive, following a
year-to-date expansion of 36% for the first
seven months of the year. This robust growth
has helped the destination to inch closer to
the pre-recession level of 2008, and Japan
could come very close to equalling the year-
to-date peak in either August or September
of this year. Strong demand growth was also
seen for Hong Kong SAR (+32%), Korea ROK
(+24%), Chinese Taipei (+23%), and Macau
SAR (+23%). China saw its overall arriv-
als, including traffic from Hong Kong and
Macau, grow by seven per cent in July, with
foreign arrivals growing much more strongly
at 19%. Overall, international visitor arrivals
to Northeast Asia recorded a growth of 12%
for the first seven months of 2010.
Growth in international arrivals to Southeast
Asia also remained strong at 15% in July,
boosted by double-digit growth in arriv-
als to Vietnam (+51%), Singapore (+24%),
Thailand (+14%) and Indonesia (+11%).
Significantly for Thailand, this was the first
month of positive growth in arrivals for three
consecutive months and heralds a positive
scenario as it heads into the traditionally
‘high’ season. The smaller destinations of
Myanmar (+40%) and Cambodia (+22%)
also recorded significant growth in July. For
the first seven months of the year, arrivals to
the Southeast Asia bloc increased by 13%
year-on-year.
Arrivals to the destinations that make up
South Asia grew by 11% for the month of
July, comparatively slower than the average
15% growth seen in the first six months of the
year but strong nevertheless. International
arrivals to India grew only slowly at four
per cent, however, arrivals to Sri Lanka , the
Maldives and Nepal continued to record
impressive growth rates of 50%, 29% and
26% respectively. During the January-to-July
2010 period, international visitor arrivals to
the sub-region rose by 14%.
In the Pacific, international arrivals con-
tinued to gain momentum after suffering
through the ash cloud related slumps of
April. Following a strong 10% expansion
in June, arrivals to the sub-region posted
double-digit growth of 10% in July. Australia,
with 11% growth for the month, led the sub-
region’s strong performance. While weak
economic sentiment continues to negatively
impact travel from Europe and the Americas
to Australia, arrivals from Northeast Asia and
Southeast Asia picked up strongly. Growth
in arrivals to New Zealand was moderate
at four per cent while most of the smaller
destinations showed positive growth in July.
Overall, the sub-region recorded an average
growth rate of five per cent for the first seven
months of the year.
Asia & the Pacific include the following
sub-regions but exclude North America
(Canada, Mexico and USA) for the pur-
poses of press releases:
Northeast Asia = China, Chinese Taipei,
Hong Kong SAR, Japan, Korea (ROK), Macau
SAR and Mongolia
Southeast Asia = Cambodia, Indonesia,
Lao PDR, Malaysia, Myanmar, Philippines,
Singapore, Thailand and Vietnam
South Asia = Bhutan, India, Maldives, Ne-
pal, Pakistan and Sri Lanka
The Pacific = Australia, Cook Islands, Fiji,
Kiribati, Marshall Islands, New Caledonia,
New Zealand, Niue, Northern Marianas,
Palau, Papua New Guinea, Samoa, Tahiti,
Tonga, Tuvalu and Vanuatu
The second half of 2010
kicks off strongly
Putra - Mosque, Malaysia

Thailand launches
medical tourism
campaign
Thailand launches
medical tourism
campaign

T
he Tourism Authority of Thailand (TAT) will launch
its “E-Marketing Campaign for Medical Tourism
in Thailand” and website www.ThailandMedTour-
ism.com at the Emerald Hotel on Friday, October
15, 2010.
The event will kick off three marketing campaigns that will
run through to April 2011 to enhance Thailand’s reputation as
the “Global Centre of Excellence For Medical Tourism”.
The website collects and provides information on medical
tourism providers in Thailand, including hospitals, clinics,
spas, and Thai traditional medicine practitioners and their
level of accreditation and standards. So far, more than 340
medical tourism providers are listed on the website.
TAT Governor Suraphon Svetasreni said, “The online cam-
paign will boost the number of medical tourists as well as
increase the average time they stay in Thailand. And this will
help other tourism related businesses, such as hotels, spas,
and restaurants. All in all, it will benefit all the tourism indus-
try and follow the Thai government’s strategy of promoting
Thailand as the ‘Medical Hub of Asia’.”
The three marketing campaigns will start this month. The
first, the “Medical Tourism Blogger Contest” campaign, will
be officially launched in October. It is a competition for blog-
gers to promote Medical Tourism in Thailand with the best
invited on medical visits to places including Bangkok, Hua
Hin, Pattaya, Chiang Mai, Phuket, and Koh Samui. Prizes are
valued at more than USD 25,000 in cash and vouchers. Joining
the competition is easy, for details visit: www.Medblogcon-
test.com
TAT will launch the “Healthy Beauty Holiday in Thailand” in
November. This sales promotion will offer exclusive rates for
dental treatments, Lasik corrective surgery, cosmetic sur-
gery, holistic and anti-aging treatments, and medical check
ups. For this campaign, TAT has joined hands with partners
including Royal Orchid Plus (ROP), which will offer 1,000
mileage bonus points when booking medical services un-
der the campaign. Well-known websites will also take part,
including www.asiawebdirect.com, www.phuket.com, and
www.bangkok.com.
Then, from December 2010, the “You are in Good Hands”
campaign will debut and emphasize the credibility and safe-
ty of the medical services offered in Thailand.

Tailor-made Travel Specialist
in
VIETNAM - CAMBODIA - LAOS
Add: 130 Pho Duc Chinh - Ba Dinh District
Hanoi - Vietnam
Tel: +84-4 37153538
Fax: +84-4 3715 3540
Email: info@littleorienttravel.com
www.littleorienttravel.com

Angkor Wat has seen a 24 percent increase
in visits by foreign tourists over the first
nine months of 2010, compared to the same
period last year. Some 804,170 foreign
tourists visited the temple complex during
the period, a 23.91 percent increase on the
648,972 tourists who visited during the first
nine months of 2009, according to a senior
official at the Apsara Authority, who wished
to remain nameless.
Apsara is the management authority for the
temple complex. Although total visits had in-
creased, the Apsara official with knowledge
of the situation declined to release year-
on-year revenue figures. Apsara Authority
General Director Bun Narith said he could
not immediately confirm revenues yesterday,
as he was travelling. But he said that calcula-
tions were not simply a matter of multiplying
total visitors by tickets prices.
“There are some 200 to 300 government
delegations attending meetings in Siem
Reap, and they visit the Angkor Wat for free,”
he said.
Some 70 to 80 percent of foreign tourists
travelling via bookings with the Cambodian
Association of Travel Agents visit the Siem
Reap temples, said association president
Ang Kim Eang.
“Most guests think they did not see Cam-
bodia if they miss visiting Angkor Wat,” he
said. Siem Reap is the largest hub for foreign
visitors to the Kingdom, according to Kong
Sopheareak, director of the Ministry of Tour-
ism’s Department of Statistics and Tourism
Information. Foreign tourists pay US$20 to
visit the temples for one day, $40 for three
days, and $60 for a weeklong visit, he said.
Visa-free regime between Ukraine and Is-
rael will be activated in late January - early
February 2011.
This was reported by Minister of Israel
Tourism Stas Misezhnikov. According to his
words, the Israel parliament will discuss
the ratification of the agreement on visa-
free regime with Ukraine in November this
year.
After that, according to the agreement
between Ukraine and Israel, 90 days must
pass before the ratification of the visa free
regime enters into force.
“With this agreement number of tour-
ists between our countries will certainly
increase. If today 70 thousand Ukrainians
are visiting Israel per year, then the next
two years we expect to triple that number.
Also it’ll increase the number of our tourists
in Ukraine. Now it is about 70 thousand
people “- said Misezhnikov.
He also expressed a hope that visa-free
regime will help to enhance economic
cooperation between countries.
“Israel businesses are investing in real es-
tate, medicine, water supply. Also, we plan
to cooperate in the field of road infrastruc-
ture and security at the stadiums, which is
important for Ukraine because of Euro-
2012” - he said.
In addition, he mentioned that Israel has
started hotels gradation by star rating.
In the coming year, all hotels will be star
rated, depending on their characteristics.
Recall, in July 21 the foreign ministers of
Israel and Ukraine signed an agreement
on mutual abolition of visas. New border
crossing order will enter into force within
90 days after internal ratification of the
agreement.
Visa-free regime between Ukraine
and Israel will starts in winter
Visitors to Angkor Wat on the rise
Israel

INTERNATIONAL NEWS

E
gypt’s tourism sector has staged an impressive rebound from a slump in 2009 blamed on the global finan-
cial crisis. Arrivals were up 21 percent to 7 million persons while revenue jumped 17.6 percent to $5.58
billion over the first six months of 2010.
The third and fourth quarters, which include the peak summer travel season, are expected to continue that
trend.
Zoheir Garranah, the tourism minister, expects the country to bring in 15 million tourists and $13 billion by the
end of the year, and Egypt has outlined an ambitious plan to expand its tourism sector to attract 25 million visi-
tors and $21 billion per year by 2022.
However, while the sector’s fundamentals remain strong, next year is expected to present challenges as the
timing of Ramadan and uncertainty over the strength of the euro may discourage visitors from the Middle East
and Europe respectively.
In the wake of Europe’s debt crisis, countries such as Greece and Spain may present stiffer competition as the
weaker euro attracts dollar- and pound-wielding travelers. Moreover, the euro’s depreciation against the Egyp-
tian pound may translate into a decline in the number of European visitors, who typically account for 70 percent
of Egypt’s tourist trade.
Mona Mansour, the director of research at CI Capital, another investment bank, said that Europe’s financial dif-
ficulties may encourage travelers to seek out budget destinations such as Egypt. “In the context of the financial
crisis, Egypt’s tourism has performed well in comparison to other geographical areas of the globe,” she told
the local media.
Indeed, Egypt continues to be a very popular destination for budget travelers from Eastern Europe, and Russia
in particular. The number of Russian visitors surged by 95 percent in the first quarter of 2010, as residents of that
country sought to escape record low temperatures at home, and that trend shows no sign of abating.
According to the Association of Tour Operators of Russia and the state tourism agency, Rosturizm, Egypt was the
second most popular destination for Russian tourists in 2010, behind Turkey. Russia’s Federal Statistical Service
reported similar findings in September, when it declared Egypt to be the third-fastest growing destination for
Russian tourists, increasing by 65.4 percent year-on-year during the first half of 2010.
Nevertheless, to forestall a potential downturn, Mansour said that Egypt should expand its marketing focus to
regions with better growth potential such as Latin America and Asia.
In July Rachid Mohamed Rachid, minister of industry and trade, traveled to Argentina, where he signed a free
trade agreement with the mercosur group of states, whose members include Brazil, Argentina, Uruguay, Para-
guay and Venezuela.

The Egyptian Ministry of Tourism has also been making overtures to the Indian market that are beginning to pay
off. Egypt hosted a record 34,400 Indian tourists in the first quarter of 2010 — which represents growth of 37.8
percent — and was recently voted the “perfect holiday destination” by the Pacific Area Travel Writers’ Associa-
tion and the publication Safari India.
“Despite the fact it is already well-established as a holiday destination, Egypt still holds enormous growth po-
tential, particularly as it moves into new and non-traditional markets, including Eastern Europe and Asia,” Eng.
Ibrahim Saleh, the vice president of Al Kharafi Group in Egypt, told OBG.
However, a downside of appealing to budget travelers is that many arrive on package tours, seeking sun and
sand at Egypt’s Red Sea and Mediterranean resorts. This means that they often do not visit other sites or inject
much money into the local economy.
One market that offers enduring appeal in the post-financial crisis environment is domestic tourism, according
to local business leaders. “The Egyptian Red Sea, specifically around the Hurghada region, is slowly but surely
becoming a popular ‘second-home’ destination for Egyptians as overseas European purchases slow down with
tougher economic conditions” Mohamed Kamel, the CEO of Egyptian Resorts Company told OBG.
Another is tourists from Arab countries. “On average, these tourists spend a lot more money than the others, and
their stays are much longer,” Samy Mahmud, a spokesman for Egypt’s Ministry of Tourism, told local media in
August.
Whereas European and American tourists tend to visit on low-priced, short-term package tours, many nationals
from Arab countries book suites at luxury hotels for weeks at a time. Arabs currently account for 18 percent of
Egypt’s roughly 12 million tourists, the highest share of Arab tourism in the world.
Although the prospects for Egypt increasing its share of Arab tourism are generally strong, there is a hurdle in
shape of the Muslim lunar calendar. For the next five years, the peak summer season will coincide with the holy
month of Ramadan. During that time, many Arabs prefer to stay at home where they can celebrate iftar with their
friends and family.
In an attempt to lure visitors during the holy month, the Egyptian government is sponsoring a series of concerts,
festivals, and folk shows, all of which are highlighted in a major advertising campaign. Meanwhile, EgyptAir
and several luxury hotels have joined the effort by offering special travel and accommodation packages during
Ramadan.
Egypt’s tourism sector is strongly positioned for the long-term. In September, the US edition of the magazine
Condé Nast Traveler ranked Egypt second, behind only Turkey, in its Reader’s Travel Awards. With brand
recognition like that, Egypt’s tourism industry should be able to weather the falling euro and the timing of Ra-
madan.

INTERNATIONAL NEWS
Mövenpick Hotels & Resorts has plans for three new properties in Bang-
kok, Chiang Mai and Koh Samui during the next three years and will
operate five hotels in the country by 2014.
Building on the success of the Mövenpick Resort and Spa Karon Beach
Phuket, its first Thai hotel which opened in 2006, the company has signed
a management agreement to operate the Mövenpick Suriwongse Hotel
Chiang Mai, the Mövenpick Resort & Spa Mae Nam Beach Koh Samui
and the Mövenpick Hotel & Residences Bangkok.
Kicking off the expansion will be the renovation of an existing hotel in
downtown Chiang Mai, which will be rebranded the Mövenpick Suri-
wongse Hotel Chiang Mai.
The 286-room hotel is located on the corner of Loikoh and Changklan
Road, right at the heart of Chiang Mai’s landmark the Night Bazaar. The
hotel is a short distance from Chiang Mai International Airport, the rail-
way and bus station. It is due to open by mid-2011.
The hotel will feature innovative dining experiences, such as a Thai-
Italian Restaurant, an all-day dining venue and wine bar. Shops and a
wide range of wellness options, including a spa, pool and fitness centre
will be available.
The Mövenpick Resort & Spa Mae Nam Beach Koh Samui coming up
on the northern shore of the island will feature 81 exclusive villas with
private pools offering views across the Gulf of Thailand and to Koh Pha
Ngan.
Contemporary dining outlets, an extensive organic garden with a Thai
restaurant and a signature spa will entice guests from around the world.
The resort is slated to be operational by the end of 2011.
The Mövenpick Hotel & Residences Bangkok located in Phayathai near
the Victory Monument area, will feature 266 modern, spaciously ap-
pointed rooms and suites, in addition to 100 residences. The property
includes a collection of loft-style guest rooms. Due to open by 2014, it
will offer a privileged location for business and leisure travellers alike
with easy access to the nearby sky train and the Airport Express link.
The hotel will be located close to the major downtown shopping areas.
Existing projects in the country include the upcoming Mövenpick White
Sand Beach Resort, located in Jomtien, close to Pattaya, an hour and a
half drive from Bangkok.
Scheduled to open by 2013, the resort will offer a convenient get-away to
enjoy the outdoors with a lagoon pool, entertainment for the family and
a variety of tempting dining choices. The hotel aims to attract domestic,
intra-regional and international leisure travellers. Extensive banqueting
facilities and meeting rooms will be available to host incentive groups
and world-class conferences.
Furthermore, the Mövenpick Residence Karon Beach Phuket recently
introduced a new resort style residential development. The project
comprises of five low-rise buildings, each housing six contemporary
130-square metre two bedroom apartments. The butler-serviced apart-
ments offer a the chance of beach home ownership with investment po-
tential and management rent-out programmes.
Mövenpick Signs
Three New Projects in
Thailand
31
Mövenpick Resort & Spa Karon Beach Phuket

TRAVEL EXPO32
New at the ITB Berlin Convention 2011
A
s the world’s largest tourism event of its kind, next
year’s ITB Berlin Convention will be setting the tone
once again. From 9 to 11 March 2011 numerous
internationally recognised experts, scientists and
travel trade professionals will discuss the latest travel industry
trends and exclusive, empirical survey findings. In 2011 the
main sponsor and Culture & Convention partner is Mongolia.
Visitors to ITB Berlin will be able to benefit, as a regular ticket
for admission to the trade fair is valid for the convention.
In 2011 the Eco-Mobility Day will be a new key element of
the wide-ranging ITB programme. The concept of individual
motorised transport is undergoing fundamental changes. Au-
tomobile manufacturers and energy companies are working
feverishly to develop electric cars. Pilot projects using eco-
friendly electric cars have already been launched at a number
of tourism destinations. The Eco-Mobility Day on Friday, 13
March 2011 will outline the current situation, present visions
for the future, and assess their relevance as regards the tour-
ism industry.
Also new at the ITB Berlin Convention 2011: visitors to ITB Ber-
lin will be able to attend the PhoCusWright@ITB Travel Tech-
nology sessions free of charge. This offers the wider public a
chance to find out first-hand about internet and mobile tech-
nology topics and other technology trends of the future.
The ITB Marketing and Distribution Days will discuss the lat-
est strategies and practical examples of marketing tourism.
Following its big success at the last fair, the ITB Media Summit
will take place again during the ITB Marketing and Distribu-
tion Days on Friday, 11 March 2011. Visitors to the ITB Desti-
nation Days will be able to find out the latest about culture,
city and river tours. The emerging markets in Asia are another
key topic. In this context the experts of the Market Intelligence
Unit of ITB Asia have provided valuable support. Taking place
for the third time, the ITB CSR Day satisfies a growing demand
for a discussion on corporate social responsibility issues in
the tourism sector. Visitors to the convention will find out how
CSR projects can be sensibly planned and implemented on a
long-term basis. The ongoing success of the Future Day and
Hospitality Day means that they are also set to continue. Once
again, these theme days will provide visitors to the convention
with valuable and thought-provoking ideas, present best prac-
tice examples and survey findings on the future of the travel
sector, and highlight the challenges facing the hotel industry.
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2011 will take place from Wednesday, 9 to Sunday,
13 March. ITB Berlin will be open to trade visitors only from
Wednesday to Friday. Parallel with the trade fair, the ITB Berlin
Convention will be held from Wednesday, 9 to Friday, 11 March
2011. Mongolia is the Convention & Culture partner at the ITB
Convention 2011. Full details of the congress can be found at
www.itb-convention.com. ITB Berlin is the world’s leading
travel trade show. In 2010 a total of 11,127 companies from 187
countries exhibited their products and services to 179,351 visi-
tors, who included 110,953 trade visitors.

TRAVEL EXPO 27

TRAVEL EXPO34
EIBTM 2010 Education Programme offers
Best Ever Source of Inspiration,
Learning & Information
E
IBTM’s cutting edge professional education pro-
gramme comprises a comprehensive and diverse
series of seminars, workshops and conferences,
addresses the latest issues and meetings indus-
try hot topics, underlying the event’s commitment to raising
industry standards and encouraging learning and develop-
ment.
This year’s programme, running throughout the event from
30th November to 2nd December at the Fira Gran Via, Bar-
celona, includes over 40 sessions, with a number of new fea-
tures and highlights led by renowned industry experts. All of
the Education Programme seminars will be evaluated by an
online survey, facilitated by MeetingMetrics.
One of the highlights is the annual EIBTM 2010 Industry &
Market Share Report session run by Rob Davidson on the
show’s opening day, and repeated on the final day. This
year, EIBTM is producing a new piece of research, comple-
menting the Industry & Market Share Report, which surveys
Planners, Tourist Offices and Convention Bureaux about
their business over the past twelve months, their challenges,
future perceptions, opportunities, influences of choice of lo-
cation and business predictions for the next 12 months.
A new Lecture Theatre, provided by ACS audiovisual so-
lutions, on the show floor will haveDaily Technology Hours
enabling visitors to keep up-to-date with the latest techno-
logical advances in the industry. Topics include crisis man-
agement and managing event interruptions, and effective
use of mobile technology for meetings. Also in the Theatre,
a series of daily Spanish seminars has been designed to-
gether with MPI Spain for the local market. The sessions
will be delivered in Spanish and will include topics such as
workplace coaching, creative catering, ROI in event com-
munication and recruiting and building member loyalty.
Another new feature is The Green Room, a seminar area
dedicated to sustainability, featuring ‘bite-sized’ panel dis-
cussions, workshops and case studies, the sessions will
highlight up to date issues affecting sustainability in the
meetings industry. Subject areas include implementing and
measuring best practices, as well as reporting and commu-
nicating initiatives.
The keynote session on the opening day, Brand Leverage
– Challenge Assumptions to Strengthen the Output will fo-
cus on branding. Pharmaceutical marketing consultant Lisa
Hansen and creative director Phil Staff from Brandivity will
demonstrate, from both client and agency perspectives,
how the theory actually works in reality.
A Women in Business session, Succeeding as a Female
Entrepreneur will take visitors through vision and goal set-
ting, building business networks and individuals as a brand,
challenges and solutions, and motivation and balancing
work-life issues.

On the final day of the show, Peter Pecotic, founding and man-
aging director of Turningpoint Solutions and Daniel Tschudy, re-
nowned expert on global issues in the meetings, event, sports
and tourism communities, will focus on China. The session will
take attendees through key tips and insights, as well as provid-
ing valuable case studies for those considering China for their
next Meetings event.
The education programme will also feature sessions in conjunc-
tion with the Association, Corporate and Agency Programmes,
which cater specifically to Hosted Buyers. Association sessions
will address key issues including: future membership models;
maximising results when negotiating with destinations and
venues; improving participant experience and learning prefer-
ences.
Devised for meeting planners from corporate organisations, the
Corporate Programme seminars will look at the myths, chal-
lenges and opportunities of strategic meetings management
and increasing the value of meetings.
The Agency Programme seminar, which will be repeated over
two days of the show is specially designed for agency staff,
conference organisers and independent meeting planners.
This year’s session will consider the value of meetings and how
agencies can stay relevant in changing times.
Erica Keogan, EIBTM’s Education Content Manager said: “We
are committed to developing stimulating multi-faceted event
experiences that go far beyond the show floor. Hosted Buyers
and trade visitors to EIBTM will have access to a world-class,
comprehensive education programme, specifically geared to
helping them focus on the issues that directly impact their sec-
tor, while also giving them practical pointers on how to main-
tain, develop and attract business.
Every year we add new content and hope that the knowledge
gained through attending the education programme at EIBTM
will have a direct impact on the running and success of their
business.”
All education programme sessions are free to attend and the
general seminars are open to all. Sessions in conjunction with
the Association, Corporate and Agency programmes are open
only to Hosted Buyers and places must be pre-booked.
For further information, please visit www.eibtm.com

TRAVEL EXPO36
Carlson Marketing and IMEX America create
powerful new marketing alliance
O
rganizers of IMEX America announced today that they have
entered into an alliance with one of the largest marketing
agencies in the world, Carlson Marketing.
On October 10, 2011, a day before IMEX America begins, the rela-
tionship, brand loyalty and engagement company, Carlson Market-
ing, will conduct a dedicated educational event for corporate clients
and its own buyers and account executives. The exclusive Las Vegas
event expects to welcome up to 100 guests, each of whom will then
attend IMEX America as part of the trade show’s unique hosted buyer
program.
Carlson Marketing corporate clients represent some of the world’s
biggest Fortune 1000 companies, chiefly in the financial services,
travel, telecom, retail, consumer goods and automotive sectors.
Those who attend IMEX America will be high level corporate meet-
ings and events buyers with significant US as well as international
spending power.
“We know the proven success of IMEX in Frankfurt and look forward
to an energizing and productive North American show in 2011. We
are excited to be involved in the first IMEX America. We know that
travel engages and motivates, which makes this show an excellent fit
for us and our clients,” said Fay Beauchine, president, Engagement &
Events, Carlson Marketing.
Ray Bloom, IMEX Group Chairman, explained: “Our agreement with
Carlson Marketing sends another strong signal to the worldwide
meetings, events and incentive travel industry that we are serious
about making sure that IMEX America delivers high level business
opportunities for all its exhibitors. Carlson Marketing’s client base of
Fortune 1000 companies, plus the company’s unquestioned authority
in the market is yet another stamp of approval for the show and dem-
onstrates our ambition to make a big impact from day one.”
The involvement of Carlson Marketing complements several alli-
ances already announced. These include many of the major hotels
groups including Intercontinental, Marriott and Starwood along with
travel, meeting and incentive companies such as Conference Direct,
Experient, HelmsBriscoe, Global Cynergies, HPN, Maritz Travel and
Northstar Meetings Group.
About IMEX America
The new trade show for the worldwide meetings, events and incen-
tive travel industry; the inaugural IMEX America will take place Octo-
ber 11-13, 2011 at the Sands Expo at the Venetian/Palazzo Hotel. The
show’s strategic partner and major educational provider is MPI. It
is endorsed by DMAI and Site and has an Industry Partnership with
PCMA. IMEX America also has major partnerships in place with all
the other leading industry associations across the world.
IMEX America will offer a unique model of trade show, new to the
US market. It will assure exhibitors of meeting and making business
appointments on their booths with in excess of 2,000 highly qualified
hosted buyers. The majority (80%) of these hosted buyers will come
from North America, with the balance from the rest of the world. In
addition thousands of additional U.S. buyer attendees are expected
to attend from across North America.

TRAVEL EXPO

TRAVEL EXPO38
Holiday World Show wins
best Irish consumer exhibition award
C
onsiderations on the cost of holidays has never been more impor-
tant, while the importance of taking that well-earned break is also
riding high on everyone’s list of priorities. Holiday World Show
2010 will provide holiday options for every budget, no matter how
tight, while not compromising on quality or imagination. Value for money in
choosing your holiday is vitally important now, as is expert, one-to-one advice
on what holiday options might best suit your needs.
Instead of endlessly searching through website after website for lower prices
or trying to guess the quality of accommodation or resorts, our experts have
first hand experience, and can advise you in person on how to find better holi-
days and pay less. Holiday World Show 2010 will give visitors outstanding value
on all kinds of breaks, and expert advice from over 2,000 travel professionals
to those seeking a well earned escape from reality, with affordability being the
keyword.
Family holidays with something to appeal to all ages, that romantic break for
you and your partner, solo round-the-world trips, or a last-minute getaway in
Ireland – information on all these and more will be available at Holiday World
2010, (www.holidayworldshow.com) at the R.D.S. Simmonscourt Dublin from
Friday January 22nd to Sunday January 24th. The show guarantees to provide
you with lots of ideas that will best suit your budget, and your own personal
requirements. You can choose the destinations and holidays that suit you and
your wallet, and your bank balance will certainly reap the rewards of a trip to
the Holiday World Show!
New this year
The format of the show has been improved for easier access for visitors. There
is the opportunity to visit ten different “worlds” under one roof – Africa and the
Middle East, Asia and the Pacific, the Caribbean, Europe and the Mediterra-
nean, the Americas, Home Holidays, Adventure Travel, a new Cruise World pa-
vilion, an extended Caravan and Motorhome Show, and Angling World pavilion.
We’re certain to have something that will appeal to all interests and locations
around the world!
Last year’s innovation of Holiday World Show Expert Travel Clinics will be en-
hanced at the 2010 show with leading industry experts giving talks, and an-
swering visitors questions on topics such as Far East travel, African holidays,
Sports trips and holidays, Adventure Travel, Ski holidays, Caribbean holidays
and weddings, the USA Deep South experience, as well as Home Holidays.
Global advice
With some 70 countries attending, together with over 2,000 travel and tourism
and tourism professionals ready to give advice and detailed, expert informa-
tion which is not available anywhere else in Ireland – all this while providing an
enjoyable day out for all the family.
Instead of trawling through endless confusing websites, the experts on hand at
the show will be able to give face to face advice and the information that visitors
need to ensure an exciting holiday that’s best suited to them.
Other reasons to visit the Show
Fares from Ireland have never been cheaper with more options than ever avail-
able on the Irish market, outstanding value to the U.S.A., first advice on travel to
South Africa for the World Cup, advice on the latest trend in “fun employment”
tourism, meet the two long haul expert airlines out of Ireland, and get the best
deals in the home market with five star hotels offering overnight stays from 99
euros per night.
Many exhibitors will also be offering special “Show only” discount holiday
deals along with hundreds of opportunities to win fantastic holidays at the show
through free- to - enter competitions, which can be entered by visiting exhibi-
tion stands.
Edmund Hourican, Managing Director, Business Exhibitions Ltd., organisers of
Holiday World Show Dublin 2010 said “our 2010 show will give visitors the best
value in holiday prices, in a really colourful show, new destinations, ten “dif-
ferent worlds” to explore, and Expert Travel Clinics. We have more to offer to
the show visitors than ever before. And of course, it’s a great fun day out for the
family, with entertainment and samples on offer from many of the exhibitors.”

TRAVEL EXPO
Dublin Castle Gate
39

TRAVEL EXPO40
2011: in Anticipation of Explosive Growth
of the Russian MICE Industry
M
ICE - a relatively new segment of the Russian
business tourism market - continue their tri-
umphant March. The overarching MICE ab-
breviation stands for Meetings, Incentives,
Conferences and Exhibitions. Six Moscow In-
ternational MICE Forums having been held annually at TC “Tishin-
ka” in Moscow are a convincing proof of the MICE industry’s suc-
cessful development. The 2010 event’s statistics was summarized
by aigroup, the Forum’s organizer: 91 companies representing
47 countries and 1,118 visitors. Judging by the feedback from the
past participants, the next show - Moscow International MICE Fo-
rum 15 March 2011 - also should be very helpful in participants’
business expansion and this is the direct result of these events.
However the indirect results are also noteworthy: activity in the
MICE industry testifies to economic resurgence in this country.
“As we organized the Moscow International MICE Forum in 2009,
we were rather thinking about the need to keep the tradition,”
pointed out aigroup’s president Kim Waddoup. “The crisis dealt a
serious blow on the entire MICE industry. In 2010 we were confi-
dent in success, however: the market has survived and we see an
upward trend.” MICE remain a relatively new segment of Russian
business, although this is by no means a recent development. The
training period is far behind, rich experience has already been
gained and certain traditions have taken root, which was dem-
onstrated at the show. The experts assessing the event held by
aigroup are unanimous that this was a very timely and requisite
forum. “The Russian MICE industry certainly has a long way to
go, - noted Alexei Krylov, General Director of UTS Travel, Vice
President of the Russian Association of Tourist Operators. - For ex-
ample, in Germany alone 900 companies specialize in this area.
Nevertheless a professional community is gradually emerging in
the course of this industry’s rapid development in Russia and the
quality of services offered by companies is being constantly im-
proved. And now we are looking forward to the next event on the
15th of March 2011”.
“We’ve long been involved in business and incentive tourism, -
said Pedro Vahe, expert in intercontinental markets at Fkanders
(Belgium). - We are keenly interested in the Russian market as
we see its great potential. But in order to actively work on this
market, you cannot just sit on the sidelines. This is why I’ve come
to Moscow. I think this must be done now. I am satisfied with the
Forum: it is a well-organized and effective event.” Hugo Slimburg,
Director of Strategic Partnership, Ovation Global DMC (Belgium)
agrees that participation in MICE Forum is very useful: “It’s pre-
mature to say that the crisis has been overcome, but there are
signs of economic recovery in Europe. In this situation those who
can properly assess the perspective will come out as winners.
The MICE business must be getting ready for tomorrow”.
“On the eve of resurgence,” “in anticipation of explosive growth,”
forthcoming boom” - all those estimations could be heard from
the Forum’s participants. The MICE industry is definitely bracing
up for a new leap. Whoever is better prepared will garner suc-
cess. “MICE is an intellectual business, - Mr. Krylov underscored.
“In order to be a success in this sphere, organizational skills and
networking are not sufficient. Creativity is also very important.
Communication and exchange of experience are indispensible
for the MICE tourism business. From these perspectives it is im-
possible to overestimate the significance of the next event - the
Moscow International MICE Forum 2011 - that will offer all of us
excellent venue for discourse on the 15th of March 2011, at TC
“Tishinka” in Moscow”.

TRAVEL EXPO
PCMA to co-locate 2011
International Summit at IMEX America
T
he Professional Convention Man-
agement Association (PCMA) has
today announced further details of
its Industry Partnership with IMEX
America. The powerful new partnership will
mean that PCMA’s 2011 International Summit
will be co-located alongside IMEX America
when it takes place in October 2011 in Las
Vegas.
PCMA will aim to attract 150 top associa-
tion and corporate meeting planners to next
year’s International Summit, October 13-14,
all of whom will attend IMEX America, Octo-
ber 11-13, as part of the trade show’s unique
hosted buyer program. As the majority are di-
rectors or higher in their organizations, their
participation is likely to be a strong attraction
for exhibitors.
Aproximately 50 PCMA supplier members
are also expected to attend. PCMA will pro-
vide its signature education, allowing at-
tendees to take part in sessions that address
issues relating to conducting business in a
global marketplace and have the chance to
share best practice, fresh ideas and to learn
from their peers and colleagues.
The power of the IMEX hosted buyer pro-
gram is evident through research conducted
amongst buyers following IMEX’s show in
Frankfurt in May of this year. The research
showed that hosted buyers placed orders
worth $450 million USD with exhibitors dur-
ing the exhibition and expected to place over
$2.2 billion USD of business with IMEX ex-
hibitors in the following 12 months.
The IMEX America hosted buyer program will
follow exactly the same model as Frankfurt,
with a focus on attracting only the best buyers
in the industry. The model will give buyers
the freedom to make their own appointments
with exhibitors of their own choosing on their
booths. Each buyer will take full control of the
timing and content of their appointments and
have exclusive access to personal diaries
and planning tools using the IMEX online di-
ary and appointment system.
As Ray Bloom, Chairman of the IMEX Group,
explains: “The profile of the PCMA Interna-
tional Summit delegates fits precisely with
the type of buyers we are committed to host-
ing to IMEX America. These PCMA members
all plan and organise meetings and conven-
tions internationally and so are influential
buyers of products and services both inside
and outside the US. IMEX America will deliv-
er the largest hosted buyer program in North
America, with 80 per cent of buyers from the
US planning both US and international meet-
ings, and 20 per cent from other world mar-
kets. Being as closely involved with such a
dynamic association as PCMA will give us a
big advantage in fulfilling this promise.”
PCMA President and CEO, Deborah Sexton
said, “PCMA members play an important and
influential role in the international market-
place and the co-location of PCMA’s Interna-
tional Summit with IMEX America will provide
attendees with new and cutting-edge solu-
tions to the challenges they face in conduct-
ing business globally, while offering a unique
opportunity to network, make appointments,
and conduct business with exhibitors and
attendees from around the globe. The co-lo-
cation of the PCMA International Summit and
IMEX America creates one of the most pow-
erful hosted-buyer events in North America.”
42

TRAVEL EXPO
About PCMA
The Professional Convention Management Association (PCMA)
is the professional resource and premier educator for the meet-
ings and convention industry. Founded in 1957, PCMA repre-
sents the interests of meeting management executives from as-
sociations, non-profit organizations, corporations, independent
meeting planning companies, and multi-management firms
who recognize the importance of meetings to their organiza-
tion. PCMA empowers members with the tools they need to
succeed as meeting professionals and to promote the value of
the industry to their organizations and the general public. Head-
quartered in Chicago, PCMA has 17 chapters throughout the
United States, Canada and Mexico. For additional information,
please visit the PCMA website at www.pcma.org.
About IMEX America
The new trade show for the worldwide meetings, events and
incentive travel industry; the inaugural IMEX America will take
place October 11-13, 2011 at the Sands Expo at the Venetian/
Palazzo Hotel. The show’s strategic partner and major educa-
tional provider is MPI. It is endorsed by DMAI and Site and has
an Industry Partnership with PCMA. IMEX America also has
major partnerships in place with all the other leading industry
associations across the world. IMEX America will offer a unique
model of trade show, new to the US market. It will assure ex-
hibitors of meeting and making business appointments on their
booths with in excess of 2,000 highly qualified hosted buyers.
The majority (80 per cent) of these hosted buyers will come
from North America, with the balance from the rest of the world.
In addition thousands of additional U.S. buyer attendees are ex-
pected to attend from across North America.
43

Thursday 21.10.2010
TRAVEL EXPO
WTM 2010: Travel Channel
International a Broadcast Partner
T
ravel Channel International is pleased to an-
nounce their continued partnership with World
Travel Market, the premier global event for the
travel industry, as official Travel Broadcast Part-
ner for 2010.
Travel Channel, the largest pan-European TV channel dedi-
cated to the travel experience in all its forms, is producing
a ten minute feature from this year’s WTM to air throughout
January 2011 within the series Travel Today.
On Thursday 11th November the channel is also producing
the first ever WTM Pride of Travel Agents Awards, the lead-
ing national awards recognising extraordinary achievement
within the retail travel sector, supported by TTG and spon-
sored by Virgin Holidays. The awards are being presented
by Travel Channel’s Hannah Scott-Joynt, presenter of the
channel’s commercial partner Cruise 1st TV and X Factor’s
Jamie Archer.
World Travel Market Chairman Fiona Jeffery said:” We have
been working closely with Travel Channel International for
the past eight years and I am delighted that they are work-
ing with us as official broadcast partner for 2010.”
Travel Channel CEO, Richard Wolfe said the station’s con-
tinued partnership with World Travel Market was a natural
progression for the company and a reflection of the grow-
ing relationship, cemented in previous years.
“WTM provides its exhibitors with an unique and objective
world view on the international travel and tourism industry
and as a broadcaster specialising in travel our objectives re-
flect those of WTM”. Travel Channel will be reporting from
World Travel Market on the decisions that affect consumers
and their holidays, and finding out how the industry’s mov-
ers and shakers are responding to the challenges affecting
the travel industry in the current economic climate.
About Travel Channel International
Travel Channel is the leading international travel broad-
caster, transmitting 24 hours a day to 117 countries in 19
languages across Europe, the Middle East, Africa and the
Asia Pacific region. It is operated by Travel Channel Inter-
national Limited (TCI), an independent company head-
quartered in London, UK.
Informative, entertaining and inspirational, Travel Chan-
nel presents the full panorama of travel experiences- pro-
grammes transport viewers to every corner of the globe,
on backpacking adventures, culinary quests, eco-friendly
holidays and luxury getaways. Flagship programmes in-
clude destination guides Globe Trekker and Essential, the
documentary series Great Scenic Railway Journeys and
magazine show Travel Today.
For further information please contact Petra Shepherd, pe-
tra@travelchannel.co.uk, 020 7 034 2511
44

TRAVEL EXPO
WORLD TRAVEL MARKET SIGNALS NEW ERA FOR AIRLINES
Boeing Chief Guest of Honour at Opening Ceremony
B
oeing will discuss its revolutionary 787 Dreamliner with
members from the global travel and tourism industry at
World Travel Market’s Opening Ceremony in London on
Monday 8 November.
Ushering in a new era of air travel, Jeff Cacy, Boeing’s
Managing Director, Airline Marketing Services, will speak about what
has been described as the most environmentally friendly airplane
ever produced.
The 787 is the fastest-selling commercial airplane in history. Japan’s
All Nippon Airways is the first recipient of the aircraft next year.
Fiona Jeffery, Chairman of World Travel Market, described the Dream-
liner as a “glimpse into the future, a big step forward.”
“The Dreamliner, with its ability to offer a vastly more comfortable
flight and its superior economic performance, is set to change air
travel forever,” said Jeffery.
“World Travel Market, the premier global event for the travel industry,
has become known as a reliable industry indicator of major interna-
tional trends and developments and the birth of the Dreamliner and
the way it will change travel, is of huge significance to the whole in-
dustry.”
Jeff Cacy at Boeing has supreme confidence in the way the Dream-
liner will transform the travel industry.
“Business travelers are willing to travel, but not in uncomfortable sur-
roundings,” he said.
“Airlines are buying the Dreamliner because of its efficiencies, but
they are also buying it because the customer experience is profound-
ly different and uniquely comfortable.”
The 787 Dreamliner offers passengers a better flying experience and
provides airline operators greater efficiency to better serve the point-
to-point routes and additional frequencies passengers prefer.
The technologically-advanced 787 will use 20 percent less fuel than
today’s airplanes of comparable size, provide airlines with up to 45
percent more cargo revenue capacity and present passengers with
innovations that include a new interior environment with cleaner air,
larger windows, more stowage space, improved lighting and other
passenger-preferred conveniences.
“Extra-large windows, coloured LED lighting, air purification, greater
humidity and increased cabin pressure have been designed to make
the Dreamliner the most comfortable aircraft on the market,” said
Cacy.
A “vertical gust suppression” system has also been installed to soften
the up and down motions caused by turbulence.
World Travel Market’s Opening Ceremony is at 11.30 am on Monday
8 November, Platinum Suite 4, ExCeL London. The event will also be
broadcast on giant screens in the Central Boulevard.
About World Travel Market
World Travel Market, the premier global event for the travel industry,
is the must-attend four-day business-to-business exhibition for the
worldwide travel and tourism industry.
Almost 46,000 senior travel industry professionals, government min-
isters and international press, embark on ExCeL - London every No-
vember to network, negotiate and discover the latest industry opinion
and trends at WTM.
WTM, which celebrated its 30th anniversary in 2009, is the event
where the travel industry conducts and concludes its deals.
WTM 2009 will generate £1,139 million of travel industry contracts,
revealed independent research by Fusion Communications.
WTM is owned by the world’s leading events organiser Reed Exhibi-
tions (RE), which organises a portfolio of other travel industry events
including Arabian Travel Market and International Luxury Travel Mar-
ket.
RE holds more than 500 events in 38 countries throughout Americas,
Europe, the Middle East and Asia Pacific covering 47 industry sectors
including aerospace & aviation, healthcare, manufacturing and sport
& recreation.
In 2008 RE, part of the Reed Elsevier group, brought together more
than six million industry professionals from around the world generat-
ing billions of dollars in business.
45

TRAVEL EXPO
ITB Asia 2010 Opens With Asia Driving New
Travel Industry Growth
ITB Asia 2010 opens on 20 September in Singapore with
the travel industry in Asia confident again and enjoying
strong growth in leisure, meetings and corporate travel.
Exhibitor numbers at the three-day B2B travel show or-
ganized by Messe Berlin (Singapore) are up 6% on last
year, with growth in the travel industry reflecting much
improved economic growth figures and demand in Asia.
“There is a real sense of new growth and consumer opti-
mism once again in Asia,” said Mr Raimund Hosch, CEO
of Messe Berlin. “At ITB Asia we can see that in increased
demand for floor space and more companies position-
ing themselves to get a bigger part of meetings business
within the travel industry,” he said.
Mr Hosch told a press conference on the opening day of
the third ITB Asia that the show this year was character-
ized by five themes: exhibitor growth, better quality buy-
ers, a much greater MICE (meetings) industry profile, the
importance of Egypt as a partner country, and the fact that
ITB Asia, with its broad appeal to multiple sectors of the
travel industry, was now attracting other travel events to
start up alongside ITB Asia.
“With the continued development of Asia Pacific as a
destination and a thriving outbound market, much of the
world’s travel and tourism growth is occurring in this
region,” said Ms. Melissa Ow, Assistant Chief Execu-
tive, Industry Development II Group, Singapore Tourism
Board. “This is an opportune time for the travel and tour-
ism industry to seize the prospects offered by Asia’s vi-
brant economic growth. It gives us great pleasure to see
ITB Asia broaden its influence and scope with the par-
ticipation of new exhibitors and visitors this year. As the
host destination, Singapore is proud to be a part of that
growth.”
Reflecting renewed travel industry confidence, ITB Asia
2010 has attracted 720 exhibitor organizations. This rep-
resents a 6% increase on last year when there were 679
exhibitors. There is representation from 60 countries, the
same number as last year.
This year, ITB Asia has attracted 62 national and regional
government tourist organizations. This is up from 54 last
year.
New attendees this year include the Moscow Exhibi-
tion and Convention Agency, Israel, the Korean National
Tourism Organization, the Moroccan Government Tourist
Office, the Nagasaki Prefecture Convention and Visitors
Bureau, the Tourism Council of Bhutan, and the Tourism
Administration of Guangdong Province in the People’s
Republic of China.
On the aviation side exhibitors include IATA, Qatar Air-
ways, THAI Airways International, Turkish Airlines, Etihad
Airways, Vietnam Airlines and LAN Airlines from Chile.
46

TRAVEL EXPO
Greater MICE Appeal
The 2010 edition of ITB Asia has introduced Association Day, a first in
Asia. The ‘day’ includes special events, networking and discussions
spread over three days of ITB Asia. The objective is to empower the
travel industry in Asia to attract more association events. These occur
when professionals such as doctors, scientists, researchers, chemists
and insurance executives convene for their annual, bi-annual or four-
yearly association meetings.
Some 94 association and travel industry professionals have signed
up for the inaugural Association Day at ITB Asia. Important associa-
tion meeting organisations have combined to make Association Day
a reality, including, the International Congress and Convention As-
sociation, ASAE – The Center for Association Leadership, the Singa-
pore Exhibition and Convention Bureau and professional convention
organizer, ace:daytons direct.
One outcome is that the percentage of MICE (meetings, incentives,
conventions and exhibitions) travel buyers at ITB Asia this year has
increased from 32% to 43%.
Improved Travel Buyers
This year Messe Berlin (Singapore) management is emphasizing the
advances in the quality control of its 580 hosted buyers at ITB Asia.
“The quality and relevance of buyer-seller interaction is the founda-
tion of nearly everything we do at ITB Asia,” said Hosch. “Therefore,
this year we introduced an even more stringent vetting system for
buyers.”
He said that this year buyers had to be recommended either by ex-
hibitors or by other established high quality buyers who could vouch
for the professionalism and relevance of the proposed hosted buyer.
Buyers who performed well at ITB Asia in 2008 and 2009 were also
invited back. A staggered invitation process meant that a more bal-
anced geographical market mix among buyers was achieved.
“I am very confident that ITB Asia exhibitors will appreciate the rigor-
ous steps we have taken this year on our hosted buyer programme,”
said Hosch.
Egypt as Official ITB Asia 2010 Partner Country
For ITB Asia 2010, Egypt, which uses the tagline, “Where it all begins”,
will be official partner country. It will receive advanced and extensive
branding and positioning before, during and after the show.
The Egyptian delegation to ITB Asia is being led by Mr Hisham Zaa-
zou, First Assistant Minister, Ministry of Tourism. “Asian Markets are
among the most favoured tourism markets for Egypt and we are al-
ways looking for opportunities to attract more tourists to the jewels
of Egypt,” said Mr Zaazou. “It is our pleasure to participate in large
scale events such as ITB Asia and promote Egypt as an emerging
international holiday destination.”
Egypt will host Egypt Night on 20 October for all ITB Asia attendees.
During ITB Asia Egypt will promote specific elements of destination
Egypt including Luxor as the “the world’s greatest open air museum,”
the ruins and temple complexes at Karnak, and new luxury cruises on
the River Nile on board the MS Darakum.

TRAVEL EXPO
More Empowered Travel Consumers
Web in Travel (WIT) 2010 - a large part of the new ideas and ‘conference’ element
of ITB Asia - has attracted over 350 attendees and 80 speakers this year. WIT repre-
sents the largest, most diverse and highest level gathering of travel industry profes-
sionals in the Asian travel distribution, marketing and technology sector this year.
Speakers will assess a wide range of travel related online, technology and branding
issues. Much of it will revolve around the empowered role of consumers using new
mobile devices and applications to make travel decisions.
An intense two-day WIT conference, 19-20 October, at Suntec Singapore will be
preceded by specialist WIT activities such as WITovation Entrepreneur Bootcamp
(18 October), followed by the WIT Ideas Lab and WIT Clinics 21-22 October, which
ITB Asia attendees can join at no extra charge.
ITB Asia’s Specialist Forums, Related Events
In his speech to mark the opening of ITB Asia 2010, Mr Hosch told the assembled
media and guests that after only three years ITB Asia was becoming a “powerful
nucleus” for other travel industry events.
He said specialist travel events such as Web in Travel, Association Day, the Luxury
Meeting Forum and the Responsible Tourism Forum were increasingly important
events within ITB Asia and each had their own loyal following.
Mr Hosch said: “Our partners at the Singapore Tourism Board have launched an in-
novative festival of tourism events this week and next called TravelRave. As part of
TravelRave some of the best minds in the travel business are at ITB Asia this week.
Many of them are also participating in the Asia Travel Leaders Summit and Aviation
Outlook Asia, both taking place this week in Singapore.”
He described ITB Asia as now being at the centre of a “perfect storm” of travel
events in Singapore.

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