A

1. Typography

2. Typography is the art and technique of
arranging type in order to make language
visible.

3. Typeface and Font
Typeface:
"Set of characters that share common design features"
It’s the letters, numbers, and other characters that let us
put words on paper (or screen).
Font:
"A complete character set within a typeface, of a particular
style and size"
For eg. a set of characters of "Verdana" size 9 point and in

4. Typeface Types
• Roman typeface
• Blackletter typeface
• Gaelic typeface
• Monospaced typeface
• Symbol typeface
• Display type

5. Roman Typeface
• Serif
• Sans-Serif
• Script
• Ornamental
Serif and Sans-Serif:
Serif is easier to read in long passages.

6. Roman Typeface
Script:
Imitates handwriting or
calligraphy.
Used for logos and
invitations.

7. Roman Typeface
Ornamental:
Used for decorative purposes. They may
contain some images, symbols etc. Almost
never used in paragraph text.

8. Blackletter Typeface
Earliest typeface used for printing. Also called
as Gothic Scripts.

9. Gaelic Typeface
Irish script.

10. Monospaced
Proportional:
Glyphs of varying width.
Monospaced:
Glyphs of common width.

11. Symbol Typeface
Also called "Dingbats" consists of symbols. Eg,
bullets, traffic symbols etc.

12. Display Typeface
Type used mainly to attract the viewer.
Normally with higher font sizes.

13. Typeface Anatomy
Basic Parts:
Common parts

14. Typeface Anatomy (contd.)
Ascender and Descender:

15. Typeface Anatomy (contd.)
Pronounced Serif

16. Typeface Anatomy (contd.)
Aperture, Ear, Hairline

17. Typeface Anatomy (contd.)
Crossbar, Terminal, Loop

18. Typeface Anatomy (contd.)
Spur, Link, Spine

19. Typeface Anatomy (contd.)
Tail, Finial, Shoulder