Want to send video inside email to your subscribers? Do you know what are the best practices to send video in email?

3. A static image represents just one frame of the entire video.
A play button is added above it, and image is hyperlinked with
the video URL. The play button may prompt a user to click it.

4. Static image is compatible with all the email
clients and all devices.
Uses less bandwidth.
Takes less time to create.
Cheapest of all the other options.

5. Image is not real video.
CTR drops back to as much as 30% that of the
real video email.
User must click through in order to grasp video.
By clicking on the image link user gets redirected
to the YouTube instead of personal landing
page.
There are no video analytics except for the ones
that YouTube provide.

6. A compressed version of your video in the animated
format is served inside user inbox, which gives user the
brief about your video content.

7. More click through rate (CTR) than static image.
Shows the animation inside the user inbox.
ISPs don’t block it.
Consumes less bandwidth.
Easy to create using online tools.

8. Animation doesn’t have sound.
User must click through in order to grasp video.
By clicking on the image link user gets redirected
to the YouTube instead of personal landing page.
Requires images to be enabled in the email client.
Less marketing results than that of the direct in
play of video.

10. 6% higher open rates.
200% increase in CTR.
20% increase in the conversions.
40% increase in the email forwarding.
It helps to understand about the product easily.
Creates brand value of product among users.
Multifold increase in the user engagement.
Increases the average order value size.
Reduces the number of subscribers opt-out by 70%
Sales & leads for B2B clients increases by 300%
when they include a demo video in email.
6% higher open rates.
200% increase in CTR.
20% increase in the conversions.
40% increase in the email forwarding.
It helps to understand about the product easily.
Creates brand value of product among users.
Multifold increase in the user engagement.
Increases the average order value size.
Reduces the number of subscribers opt-out by 70%
Sales & leads for B2B clients increases by 300%
when they include a demo video in email.

12. When your video is a ‘teaser’ or a ‘promo’ video.
When you want to demonstrate your new product.
When it can add more user experience to subscriber
When it is relevant to your subscribers.
When you have found a good solution to embed video
in email that can play the video inside user inbox.
When you have found a solution for video analytics of
your email campaign.
When your video is a ‘teaser’ or a ‘promo’ video.
When you want to demonstrate your new product.
When it can add more user experience to subscriber
When it is relevant to your subscribers.
When you have found a good solution to embed video
in email that can play the video inside user inbox.
When you have found a solution for video analytics of
your email campaign.

14. If you are not acquainted with the important
video email marketing metrics.
If you don’t know about any solution for embedding
video inside inbox with in-play option.
If you don’t have relevant content for your subscribers.
If you don’t know about the
email client support for static images, animated .GIF and video
If you are not acquainted with the important
video email marketing metrics.
If you don’t know about any solution for embedding
video inside inbox with in-play option.
If you don’t have relevant content for your subscribers.
If you don’t know about the
email client support for static images, animated .GIF and video.

16. Always have a responsive HTML template for your
video email campaign.
Don’t make the video auto-play with sound on. It
makes user repulsive.
Embed the video in precise alignment and the in right
proportion within the template.
Don’t forget to put [Video] in the subject line, it helps to
garner more attention and increases the open rate.
Keep animated .GIF length not more than 10 seconds
Always try to produce video length less than 2
minutes, bigger the video, lesser the retention. Make
your message concise.
Use call to action (CTA) button as text link for those
email clients that block images.
Always have a responsive HTML template for your
video email campaign.
Don’t make the video auto-play with sound on. It
makes user repulsive.
Embed the video in precise alignment and the in right
proportion within the template.
Don’t forget to put [Video] in the subject line, it helps to
garner more attention and increases the open rate.
Keep animated .GIF length not more than 10 seconds
Always try to produce video length less than 2
minutes, bigger the video, lesser the retention. Make
your message concise.
Use call to action (CTA) button as text link for those
email clients that block images.

18. As some email clients don’t support direct play of
video inside user inbox, have a landing page ready
where user will be redirected by clicking on the video.
Have a solution that could help you use other formats
i.e. static image or animated .GIF in the inbox incase
of failover of the video play.
Video analytics are very important. Look for a solution
that can provide you video analytics.
As some email clients don’t support direct play of
video inside user inbox, have a landing page ready
where user will be redirected by clicking on the video.
Have a solution that could help you use other formats
i.e. static image or animated .GIF in the inbox incase
of failover of the video play.
Video analytics are very important. Look for a solution
that can provide you video analytics.

20.  Is there any platform that takes care of all the intricate
measures in the video emailing, performing automatic
conversion of video in animated .GIF and static image
according to the email client and device being used to open
the email?
 Is there any platform that helps to run successful video email
campaigns, and as well as shows all video analytics which
even YouTube don’t provide?
 What if you are already using an email service provider (ESP)
like MailChimp, Sendgrid or Aweber, and you want to send
video in emails?
 Is there any platform that takes care of all the intricate
measures in the video emailing, performing automatic
conversion of video in animated .GIF and static image
according to the email client and device being used to open
the email?
 Is there any platform that helps to run successful video email
campaigns, and as well as shows all video analytics which
even YouTube don’t provide?
 What if you are already using an email service provider (ESP)
like MailChimp, Sendgrid or Aweber, and you want to send
video in emails?

21. YES!
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