Short powerpoint presentation on Optimizing Google Ads

1. Optimizing Google Ads

2. To discuss
• What is Google AdSense ?
– How does it work ?
– Variety of AdSense Units
– Creating a Google AdUnit
• Why Optimize Ad Units ?
• How to Optimize Them ?

3. Google AdSense
Google AdSense is a Google advertising product for
content publishers
It scans the content of your blog and attempts to
put contextually relevant ads (text and image) onto
your blog where the ad code has been placed

4. How does it work ?
• A user visits a website
• Let’s say a blog about technology and innovation
• They eventually click on an ad that is displayed on
the blog
• The owner of the ad(the advertiser) pays Google
every time a user clicks on their ad
• Google gives a share of the money to the
publisher

5. Creating an Ad Unit

6. Variety of AdSense Units
• AdSense for content
• AdSense for Search
• AdSense for mobile content
• AdSense for feeds
• AdSense for video
• AdSense for domains
• AdSense for mobile applications

7. Various Ad Sizes
• Recommended • Square
– 300 x 250 - Medium Rectangle – 250 x 250 - Square
– 336 x 280 - Large Rectangle – 200 x 200 - Small Square
– 728 x 90 - Leaderboard – 180 x 150 - Small Rectangle
– 160 x 600 - Wide Skyscraper – 125 x 125 - Button
• Horizontal • Link units
– 468 x 60 - Banner – 728 x 15
– 234 x 60 - Half Banner – 468 x 15
– 200 x 90
• Vertical – 180 x 90
– 120 x 600 - Skyscraper – 160 x 90
– 120 x 240 - Vertical Banner – 120 x 90

8. Various Ad Sizes

9. Why optimize Ad Units ?
Optimizing Ad Units improve
Return over Investment

10. Optimizing Google Ads
• Choose wider ad sizes – The following size works best
– 336 x 280 – Large Rectangle
– 300 x 250 – Medium Rectangle
– 160 x 600 – Wide Skyscraper
– 728 x 90 – Leaderboard
• Enabling Text and Image Ads
• Multiple Ad Units – One can place upto 3 ads per page
• Proper Ad Color – Proper color scheme increases ROI significantly
• Proper Placement - Displaying ads in mostly viewed area of a
website
• Use of Link units - Helps make the most out of limited space

11. Choosing optimum ad size

12. Enabling Text & Image Ads

13. Multiple Ad Units
Google allows 3 ad units per page

14. Ad Color Scheme
Proper Color schemes enhance ads’ visibility
Blend Complement Contrast

15. The F Pattern (Heatmap)
A Heatmap shows the mostly viewed region of a webpage

16. Displaying Link Ads
Some Link Unit Formats