Using business pages on Facebook to get more customers and do more sales.

1. FOR SMALL BUSINESS
Small Business Development Center-SWTCC
10/2/14

2. YES, YOU NEED A BUSINESS PAGE
• Everybody has a Facebook Page…and you should, too.
GRANDMAS POPES PRESIDENTS

3. BUT WHY?
TRUST
Advertising Peer Reviews
14%
86%
14% of People Trust Ads
VS
86% Who Trust Peer Reviews
Build a Page That Has Reviews of Your
Service or Product, Along With Pictures

4. FACEBOOK IS GREAT BECAUSE…
• You can be a part of the conversation ABOUT your business
• Market directly to your target market, in a way they appreciate
• Build brand value & expertise
• People EXPECT to see you online!

5. SETTING GOALS FOR YOUR PAGE
• Before you begin to post, you should know:
1. What’s my business’ brand/message?
2. What value will I provide my visitors?
3. How will I build a relationship?
4. How will I LISTEN to conversations, POSITIVELY engage & offer
support?
5. What will the posting schedule be?

6. WHERE DO I START?
• Go to facebook.com
• Look at the very bottom of the page, where you can create a new business page
• Log in with your personal page
log in (if you have one)
• No personal page? Sign-up
• You’ll be taken to screen to start
setting up business.

7. SET-UP CONTINUED
Sign-up Page Details

8. WHAT ELSE DO YOU NEED?
Logo Pic Cover Pic

9. FUNCTIONALITY
Add apps & tabs to collect emails/connect with customers
Facebook Tabs Facebook Apps
Add more info/engage visitors longer Add personality to your page

10. REMEMBER…
• WHAT you say AND HOW OFTEN you say it is equally important
• Regular, engaging posts grow interest and visitors
• Invite your real friends from you personal page and the public
• Search for your competitors….then “Like” their pages
• Follow for insights and popular posts in your industry
• Remind people to visit and Like your Facebook page EVERYWHERE!
• Put in your email signature, post around your business, on your website
• BE PATIENT!!!
• If you’re consistent and having engaging posts, your followers and Likes will grow

11. QUESTIONS?
Dominique Anderson
Publicist | Crisis Manager
(901) 236-5298
Dominique@onevida.com