Shop and Ship, powered by Aramex, was the Official Hobby partner for the MEFCC 2013.
They were using our MSP System to engage, generate branded content and meet their customers on the biggest event of the Geek&Nerd culture in the region.
2. MSP Multimedia Social Point
How it works â engage your community with SIP
 Take
 pictures
 branded
 In
 Real
 Time
Â
Â
-Ââ⯠Upload
 pictures
 branded
 with
 company
 logo
 or
 sponsors
Â
automa:cally
 to
 your
 album
 in
 the
 Facebook
 Fan
 Page
Â
Â
-Ââ⯠Set
 up
 a
 :mer
 that
 you
 prefer
 to
 avoid
 collapsing
 :melines
Â
-Ââ⯠Allows
 the
 visitors
 to
 introduce
 their
 email
 adress
 once
 the
Â
picture
 is
 taken
Â
-Ââ⯠The
 email
 can
 be
 branded
 as
 well
 and
 includes
 Links:
Â
Ăď⯠Tag
 yourself
 on
 Facebook
Â
Â
Ăď⯠Share
 your
 picture
 on
 TwiCer
Â
3. MSP Multimedia Social Point
How it works â engage your community with SIP
 Welcome
 to
 SIP
 â
 SEO
 Image
 Posi:oning
Â
-Ââ⯠Generates
 traďŹc
 in
 real
 :me
 to
 the
 Fan
 page
 and
Â
TwiCer
 proďŹles
Â
-Ââ⯠Sharing
 and
 amplifying
 the
 event
 trough
 their
Â
networks
Â
-Ââ⯠Obtaining
 data
 from
 visitors
 and
 poten:al
 ones
Â
-Ââ⯠Use
 this
 data
 for
 future
 events,
 mailing
 &
Â
promo:on
Â
-Ââ⯠People
 talking
 about
 it,
 sharing
 and
 commen:ng
Â
will
 increase
 impacts
 on
 targeted
 &
 segmented
Â
customers
Â
Â
7. Principal KPIâs - MSP
Brand Engagement
(Pictures) 631
Social Media Optimization
(Facebook Likes) 70
Big Data Optimization
(emails sent) 733
MSP Multimedia Social Point
8. Impacts on Facebook - MSP
Total Impressions from total posts 61.772
Organic impressions from total posts 50.046
Viral impressions from total posts 11.726
MSP Multimedia Social Point
9. Total Reach - MSP
Total Reach from total posts 29.853
Organic reach from total posts 24.031
Viral reach from total posts 5.823
MSP Multimedia Social Point
10. Total statistics â MSP
Total amount of interacting users 24.600
Total people talking about this - Share of Voice 824
Stories from total posts 961
Total posts consumed 13.819
Total posts consumption by users 24.327
Total negative comments 26
Total impressions from userâs Likes at the Fan page 49.807
Total unique users reached with posts 23.841
Total people who Likes your page and they have interacted with the post 11.547
Total stories in which people have interected and given Likes to it 344
Total people talking about your page by the number of people who likes your page 308
MSP Multimedia Social Point
11. Resume
 -Ââ
 Middle
 East
 Film&ComicCon
Â
Â
Dubai
 2013
Â
1
 Mul:media
 Social
 Point
Â
+70
 Likes
 on
 Shop
 and
 Ship
 Facebook
 Page
Â
+630
 pics
 uploaded
 to
 Facebook
Â
+700
 mails
 sent
 to
 users
Â
+800
 users
 talking
 about
 this
 (Share
 of
 Voice)
Â
+24.000
 interac:ng
 users
 (Virality)
Â
+60.000
 impressions
 on
 Facebook
 (Virality)
Â
+3.000.000
 friends
 of
 Fans
 saw
 the
 ac:on
 (Virality)
Â
Â
Multimedia Social Point â Case Study
13. EBE
 â
 Mayor
 Spanish
 Blog
 &
 Social
Â
Media
 Event
 2012
Â
1
 Mul:media
 Social
 Point
Â
+462
 picks
 uploaded
 to
 Facebook
Â
+650
 likes
Â
+100
 comments
 &
 interac:ons
Â
Â
Multimedia Social Point â Business Cases
14. Evento
 Days
Â
1
 Mul:media
 Social
 Point
Â
Â
+110
 generated
 picks
Â
+1.950
 impressions
 in
 Facebook
Â
+70
 comments
 &
 interactions
Â
Multimedia Social Point â Business Cases
15. eShow
 Madrid
 2012
Â
1
 MSP
 mul:media
 social
 point
Â
+100
 picks
 uploaded
 to
 Facebook
Â
+180%
 impressions
Â
Â
+40
 comments
 &
 interac:ons
Â
Multimedia Social Point â Business Cases
16. VĂctor MadueĂąo
Country Manager UAE â Dubai
Project Director Birdie Communications
Mobile: +971 0562543376
victor@birdieuae.com