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AROUSAL, VALENCE AND
THE INVOLUNTARY
MUSICAL IMAGE
Freya Bailes
Background
• Memory for emotional stimuli is enhanced (e.g. Bradley &
  Lang, 2000)
• Emotional stimuli: more arousing than neutral stimuli, of
  strong valence (positive or negative)

H1: If we have a better memory for positive and negative
arousing music than for neutral music…
… then likely to make its way into our conscious
experience of involuntary musical imagery (INMI)
Emotional musical imagery?
Voluntary musical imagery
Experiment participants able to indicate the emotion
expressed in imagined music (Lucas, Schubert, & Halpern,
2010)


       Q. transfer to INMI?

Involuntary musical imagery (INMI)
INMI during ‘affective states’ (Williamson et al., 2011)
• Themes of ‘Mood’, ‘Emotion’, ‘Stress’, ‘Surprise’
Valence and Arousal
Valence
• Positive tone of earworm music and words, experience
  described as ‘pleasant’ (Halpern & Bartlett, 2011)
• Association between INMI frequency and its valence (Liikkanen,
 2011)
• Positive emotional engagement with music (Beaman & Williams,
  2009) and musical preference (Hemming, 2009; Halpern & Bartlett,
  2011) associated with subsequent INMI (level of processing?)
• Music students sometimes attributed INMI to liking the
  particular tune (Bailes, 2007)
Arousal
• ‘Entertainment’ factor of INMI (Wammes & Baruss, 2009)
• Mental relaxation and increased physical activity associated
  with INMI (Hemming, 2009)
• INMI in ‘low attention states’ (Williamson et al., 2011)
Aims
Explore the relationship between involuntary musical
imagery and emotion
  • Using findings from a follow-up of Bailes (2006, 2007)


          Caveat. Study not designed to test this relationship
Method
Experience sampling methods to observe the musical
experiences of respondents from the general population
(Bailes, 2006)

Participants
• N = 47 (21 male)
• Volunteers from greater Western Sydney & undergraduate
  psychology students from University of Western Sydney
• aged 18 to 53 years
• Ollen Musical Sophistication Index range 39 – 944
Experience Sampling Form (ESF)
• 2 sides of (A4) sheet of paper to be completed when
  messaged (Bailes, 2006)
• Introductory section (date, time contacted, time filled out)
ESF ctd..
Part B
Completed if hearing music at time of contact
• Up-dated from Bailes (2006) to include laptops and mp3
  players as possible sources of music
• Stylistic categories updated to include trance/house/techno,
  country, blues, urban (rap, R&B, hip hop) and gospel
Part C
Completed if imagining music at time of contact
• Up-dated with style categories as in Part B
• Questions adapted to accommodate respondents without
  musical training
• Tempo/Rhythm added as a potentially important element of
  imagined music
Procedure
• Briefing session: informed consent sought, distribution of
    background questionnaire & revised transliminality
    questionnaire
•   Participants received pack of 42 ESFs: 1 ESF to be filled
    out each time they receive an SMS
•   Bulk SMS provider scheduled sending of message
    “Please fill out your form” to participants 6 times a day,
    over 7 days, between 9am and 9pm
•   Quasi-random schedule, with one signal scheduled within
    each two-hour time period
•   On receipt of SMS, participants to fill out a blank ESF as
    soon as possible
Results
1,415 ESFs returned (out of a possible 1,974)


                          Imagining Music
                               13%




             No Music
               52%                   Hearing Music
                                         31%




                          Both
                          4%
Musical State and Mood
Multinomial logistic regression analysis
  DV: musical state at time of contact (hearing, imagining, neither
  hearing nor imagining music)
  Predictor variables: ratings along Part A mood pairs
915 cases analysed, omnibus chi-square = 129.86, df = 68,
p < .005
Model accounted for 13.2% - 15.2% of variance

Only Alert/Drowsy (p = .01) and Lonely/Connected (p = .05)
reliably predicted musical state
INMI and Mood
Alert/Drowsy
Being ‘drowsy’ or ‘neither alert nor drowsy’ significantly negative
predictor of imagining music
Lonely/Connected
‘Quite connected’ ratings significant predictor of imagining music
Energetic/Tired
Being ‘neither energetic nor tired’ significantly negative predictor
of imagining music
Happy/Sad
Ratings DO NOT predict imagining music

NB. Similar model coefficients for odds of hearing music
(‘drowsy’ and ‘neither energetic nor tired’ as negative predictors)
Imagining music from heard episodes
Degree of choice in heard music
• No correlation with the times subsequently imagined
  (rho(164) = .106, p = .17)
• No difference between the reported degree of personal
  choice when hearing pieces that were imagined versus
  those that were not (U = 866.5, N1 = 152, N2 = 14, p =
  .226, two-tailed)

Heard and imagined music mood congruency
All mood pair ratings significantly correlated when
participants hear and imagine the same piece (except for
Alert/Drowsy)
Reasons for imagining particular music
 Node                    References   % of references
 Recently heard          61           37.7
 Don’t know why          19           11.7
 Stickiness              11           6.8
 TV                      7            4.3
 Spontaneity             7            4.3
 Recently imagined       6            3.7
 Value judgement         5            3.1
 Musical features        5            3.1
 Favourite music         5            3.1
 Visual cue              4            2.5
 Recently sung/played    3            1.9
 Imagery on waking       3            1.9
 Intentional imaging     3            1.9
 Sentimental/nostalgia   3            1.9
 Other                   20           12.3
Arousal and Valence
                                              When I exercise I usually listen to
                                               music on an ipod shuffle. I didn’t
It’s annoyingly cheesy                        have it with me today, so I usually
                                               just hear the same songs in my
       Like the song                                         head


                             I just love it
    Fun song
                                                    The other girls at work love it, I
                                                         dislike it very much
     Maybe because it’s a
    favourite song of mine
                                                               As cleaning is boring –
                                                                 it is much easier to
 It was sentimental value             Good song
                                                                imagine some thing
                                              Bored in class. When
 Was the dance/music @ my                      I’m bored I imagine
          wedding                             music. Also at work.
Conclusions
• Mood pairs that vary in arousal (Alert/Drowsy,
 Energetic/Tired) predict the likelihood of imagining music
  • Drowsy respondents, or respondents who are at neither end of the
   alert/drowsy and energetic/tired scales are not likely to have been
   imagining music
• Mood pairs that vary in valence (e.g. Happy/Sad) do not
  predict the likelihood of imagining music
• BUT mood congruence at level of specific piece, includes
  Happy/Sad
• Relatively small percentage of affective reasons given for
  imagining music, comparable to percentage of codes for
  ‘affective state’ in Williamson et al. (2011)
Discussion
• ‘Use’ of imagery as emotional self-regulation (comparable
  mood as when hearing)?
• Low attention states & INMI in Williamson et al. (2011),
  but current respondents ‘quite connected’
  • Diffuse attention? Herbert (2011) – absorption and everyday
   listening experience, trance and earworm characteristics
   (repetition)


Q. Do affective associations with ‘real’ life influence our
mental jukebox?
Research Directions
Need to distinguish between…
• Emotion/mood
  • Combine experience sampling methods with state-trait measures to
   explore interactions between mood, personality, and INMI


• Perceived vs. induced emotion
• Emotion of imagined music vs. self during episode
• Emotion at encoding of music, of musical content, and at
 retrieval of music
  • Develop experiments to compare the induction of affective with
   neutral music
Acknowledgements


      Many thanks for the symposium organization.

Thanks particularly to my stoic respondents, as well as to
postgraduate diploma students Sarah Allen, Vicky Busuttil,
  Samar Dawidar and Asma Payara for data collection.

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Inmi symposium bailes_2012

  • 1. AROUSAL, VALENCE AND THE INVOLUNTARY MUSICAL IMAGE Freya Bailes
  • 2. Background • Memory for emotional stimuli is enhanced (e.g. Bradley & Lang, 2000) • Emotional stimuli: more arousing than neutral stimuli, of strong valence (positive or negative) H1: If we have a better memory for positive and negative arousing music than for neutral music… … then likely to make its way into our conscious experience of involuntary musical imagery (INMI)
  • 3. Emotional musical imagery? Voluntary musical imagery Experiment participants able to indicate the emotion expressed in imagined music (Lucas, Schubert, & Halpern, 2010) Q. transfer to INMI? Involuntary musical imagery (INMI) INMI during ‘affective states’ (Williamson et al., 2011) • Themes of ‘Mood’, ‘Emotion’, ‘Stress’, ‘Surprise’
  • 4. Valence and Arousal Valence • Positive tone of earworm music and words, experience described as ‘pleasant’ (Halpern & Bartlett, 2011) • Association between INMI frequency and its valence (Liikkanen, 2011) • Positive emotional engagement with music (Beaman & Williams, 2009) and musical preference (Hemming, 2009; Halpern & Bartlett, 2011) associated with subsequent INMI (level of processing?) • Music students sometimes attributed INMI to liking the particular tune (Bailes, 2007) Arousal • ‘Entertainment’ factor of INMI (Wammes & Baruss, 2009) • Mental relaxation and increased physical activity associated with INMI (Hemming, 2009) • INMI in ‘low attention states’ (Williamson et al., 2011)
  • 5. Aims Explore the relationship between involuntary musical imagery and emotion • Using findings from a follow-up of Bailes (2006, 2007) Caveat. Study not designed to test this relationship
  • 6. Method Experience sampling methods to observe the musical experiences of respondents from the general population (Bailes, 2006) Participants • N = 47 (21 male) • Volunteers from greater Western Sydney & undergraduate psychology students from University of Western Sydney • aged 18 to 53 years • Ollen Musical Sophistication Index range 39 – 944
  • 7. Experience Sampling Form (ESF) • 2 sides of (A4) sheet of paper to be completed when messaged (Bailes, 2006) • Introductory section (date, time contacted, time filled out)
  • 8. ESF ctd.. Part B Completed if hearing music at time of contact • Up-dated from Bailes (2006) to include laptops and mp3 players as possible sources of music • Stylistic categories updated to include trance/house/techno, country, blues, urban (rap, R&B, hip hop) and gospel Part C Completed if imagining music at time of contact • Up-dated with style categories as in Part B • Questions adapted to accommodate respondents without musical training • Tempo/Rhythm added as a potentially important element of imagined music
  • 9. Procedure • Briefing session: informed consent sought, distribution of background questionnaire & revised transliminality questionnaire • Participants received pack of 42 ESFs: 1 ESF to be filled out each time they receive an SMS • Bulk SMS provider scheduled sending of message “Please fill out your form” to participants 6 times a day, over 7 days, between 9am and 9pm • Quasi-random schedule, with one signal scheduled within each two-hour time period • On receipt of SMS, participants to fill out a blank ESF as soon as possible
  • 10. Results 1,415 ESFs returned (out of a possible 1,974) Imagining Music 13% No Music 52% Hearing Music 31% Both 4%
  • 11. Musical State and Mood Multinomial logistic regression analysis DV: musical state at time of contact (hearing, imagining, neither hearing nor imagining music) Predictor variables: ratings along Part A mood pairs 915 cases analysed, omnibus chi-square = 129.86, df = 68, p < .005 Model accounted for 13.2% - 15.2% of variance Only Alert/Drowsy (p = .01) and Lonely/Connected (p = .05) reliably predicted musical state
  • 12. INMI and Mood Alert/Drowsy Being ‘drowsy’ or ‘neither alert nor drowsy’ significantly negative predictor of imagining music Lonely/Connected ‘Quite connected’ ratings significant predictor of imagining music Energetic/Tired Being ‘neither energetic nor tired’ significantly negative predictor of imagining music Happy/Sad Ratings DO NOT predict imagining music NB. Similar model coefficients for odds of hearing music (‘drowsy’ and ‘neither energetic nor tired’ as negative predictors)
  • 13. Imagining music from heard episodes Degree of choice in heard music • No correlation with the times subsequently imagined (rho(164) = .106, p = .17) • No difference between the reported degree of personal choice when hearing pieces that were imagined versus those that were not (U = 866.5, N1 = 152, N2 = 14, p = .226, two-tailed) Heard and imagined music mood congruency All mood pair ratings significantly correlated when participants hear and imagine the same piece (except for Alert/Drowsy)
  • 14. Reasons for imagining particular music Node References % of references Recently heard 61 37.7 Don’t know why 19 11.7 Stickiness 11 6.8 TV 7 4.3 Spontaneity 7 4.3 Recently imagined 6 3.7 Value judgement 5 3.1 Musical features 5 3.1 Favourite music 5 3.1 Visual cue 4 2.5 Recently sung/played 3 1.9 Imagery on waking 3 1.9 Intentional imaging 3 1.9 Sentimental/nostalgia 3 1.9 Other 20 12.3
  • 15. Arousal and Valence When I exercise I usually listen to music on an ipod shuffle. I didn’t It’s annoyingly cheesy have it with me today, so I usually just hear the same songs in my Like the song head I just love it Fun song The other girls at work love it, I dislike it very much Maybe because it’s a favourite song of mine As cleaning is boring – it is much easier to It was sentimental value Good song imagine some thing Bored in class. When Was the dance/music @ my I’m bored I imagine wedding music. Also at work.
  • 16. Conclusions • Mood pairs that vary in arousal (Alert/Drowsy, Energetic/Tired) predict the likelihood of imagining music • Drowsy respondents, or respondents who are at neither end of the alert/drowsy and energetic/tired scales are not likely to have been imagining music • Mood pairs that vary in valence (e.g. Happy/Sad) do not predict the likelihood of imagining music • BUT mood congruence at level of specific piece, includes Happy/Sad • Relatively small percentage of affective reasons given for imagining music, comparable to percentage of codes for ‘affective state’ in Williamson et al. (2011)
  • 17. Discussion • ‘Use’ of imagery as emotional self-regulation (comparable mood as when hearing)? • Low attention states & INMI in Williamson et al. (2011), but current respondents ‘quite connected’ • Diffuse attention? Herbert (2011) – absorption and everyday listening experience, trance and earworm characteristics (repetition) Q. Do affective associations with ‘real’ life influence our mental jukebox?
  • 18. Research Directions Need to distinguish between… • Emotion/mood • Combine experience sampling methods with state-trait measures to explore interactions between mood, personality, and INMI • Perceived vs. induced emotion • Emotion of imagined music vs. self during episode • Emotion at encoding of music, of musical content, and at retrieval of music • Develop experiments to compare the induction of affective with neutral music
  • 19. Acknowledgements Many thanks for the symposium organization. Thanks particularly to my stoic respondents, as well as to postgraduate diploma students Sarah Allen, Vicky Busuttil, Samar Dawidar and Asma Payara for data collection.