Outline of 10 step marketing plan for globe tattoo broadband postpaid zhou xue (vicky)

10 STEP Marketing Plan for Globe Tattoo Broadband Postpaid Zhou Xue (Vicky) February 2011

[object Object],[object Object],[object Object],[object Object],Disclaimer

5 Steps for Part 1 (PTM and Positioning) ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 2 (Marketing Mix & Strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning to the Primary Target Market Part 1: Steps 1 to 5

1.Globe Tattoo primary target market (PTM) are “Internet Savvy Gen Ys” ,[object Object],[object Object],[object Object]

2. Globe Tatoo PTM’s NWE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3a. Globe Tattoo has many formidable competitors ,[object Object],[object Object],[object Object]

4. Globe Tattoo positions with differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5a. Based on competitor’s data, broadband market is 2.63 million ,[object Object]

5a. Based on competitor’s data, broadband market is 2.63 million ,[object Object],[object Object],[object Object],[object Object]

5b. Based on ABS-CBN News, where Globe Broadband share is 59%, total market size is 1.7 million Source: http://www.abs-cbnnews.com/business/11/01/10/globe-broadband-subscribers-surpass-1-m-0

5b. Based on ABS-CBN News, where Globe Broadband share is 59%, total market size is 1.7 million ,[object Object],[object Object],[object Object],[object Object]

5. Concluded that broadband market is 2.165 million ,[object Object],[object Object]

The Marketing Mix Strategy Part 2: Steps 6 to 10

6b. Product Description ,[object Object],[object Object],[object Object]

7. Price- Globe Tattoo is 25% premium priced than the lowest competitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

9. Globe Tattoo is distributed nationwide using Globe store and Internet ,[object Object],[object Object],[object Object],[object Object]

10. The generic winning strategy of Globe Tattoo is differentiation ,[object Object],[object Object],[object Object]

Outline of 10 step marketing plan for globe tattoo broadband postpaid zhou xue (vicky)

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (19)

Andere mochten auch

Andere mochten auch (8)

Ähnlich wie Outline of 10 step marketing plan for globe tattoo broadband postpaid zhou xue (vicky)

Ähnlich wie Outline of 10 step marketing plan for globe tattoo broadband postpaid zhou xue (vicky) (20)

Outline of 10 step marketing plan for globe tattoo broadband postpaid zhou xue (vicky)