3. US$ bn +23% Year +18% +21% Online media Spends – Based on Publicis / Zenith Media WW advertising statistics Solid Growth in Online Display Advertising 35% 41% Share of Display Share of Display
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5. Audience Targeting can identify the best consumers for a specific ad or campaign and can be used effectively reach sales , acquisition and branding goals Real time bidding just makes the whole process efficient Why Audience Targeting & Real Time Bidding
8. Mapping data into Actionable Segments View content View product information View ad Click on ad Purchase something Search for something Attend an event Provide information about themselves Interest Life-stage Lifestyle Intent Behavior Map these interactions ……………………………..…………to these attributes Demography
9. Mapping data into Actionable Segments View content View product information View ad Click on ad Purchase something Search for something Attend an event Provide information about themselves Map these interactions ……………………………..…………to these attributes Consumers who have done a Flight or Hotel search to Singapore OR have clicked on travel offer for Singapore AND has visited Singapore related pages on publishers SINGAPORE TRAVELER Consumers who actively follow financial news and services websites, track specific stocks and visits a major financial or brokerage site STOCK INVESTOR
11. Retargeting is logical Extension of Search Reach prospects who search but haven’t reached your website Search Search Re-targeting Site Re-targeting Speak to customers who visit your website but didn’t convert New Tools in the Toolbox
15. RESULTS- Average across 11 campaigns in 9 months RON 100 Re-targeting 232 CTR Index 100 64 Cost per Booking Index RON Re-targeting Client List Includes Large Hospitality chains, Low Cost Carriers, Travel Insurance
20. Multitude of Platforms available in Asia Adnetwork Exchanges DSPs Google Yahoo Admax Tribal Fusion Innity Aktiv/Komli Others Double Click Rightmedia ADECN BrandScreen Adz Central XA.net Data Capabilities Data Privacy Controls Price Transparency OpenX Invite
After gathering some retargeting data, work on optimizing your funnel to drive more conversions. The best way to do this is via an A/B test difference that weighs in on creative and landing page elements. Changing the color of your call-to-action can help, as well as changing the ad's messaging. Some landing page elements worth testing are images, videos, and form elements.