If you click the video, it should play.

1. AUDIENCES
Alex Sæby, EdouardClavel, Tugberk Sengezer, Victoria Normann

2. KEY TERMS
PASSIVE AUDIENCE
An audience that just observes.
ACTIVE AUDIENCE
An audience who participates.

3. TYPES OF RESPONSES
THE IDEOLOGY OF MASS CULTURE
Viewers on like the programme because it’s
successful.
THE IRONIC POSITION
Viewers watch it because they know it’s bad, but
they want to see how bad.
THE IDEOLOGY OF POPULARISM
Based on people’s everyday routine and
experiences, viewers continue watching it even
though it’s total trash.

5. TYPES OF RESPONSES
THE IDEOLOGY OF MASS CULTURE
Viewers on like the programme because it’s
successful.
THE IRONIC POSITION
Viewers watch it because they know it’s bad, but
they want to see how bad.
THE IDEOLOGY OF POPULARISM
Based on people’s everyday routine and
experiences, viewers continue watching it even
though it’s total trash.

7. TYPES OF RESPONSES
THE IDEOLOGY OF MASS CULTURE
Viewers only like the programme because it’s
successful.
THE IRONIC POSITION
Viewers watch it because they know it’s bad, but
they want to see how bad.
THE IDEOLOGY OF POPULARISM
Based on people’s everyday routine and
experiences, viewers continue watching it even
though it’s total trash.

8. JERSEY

9. KEY TERMS
BROADCASTING?
Mass audience watching or listening to the same
event, at the same time.
NARROWCASTING?
The opposite of broadcasting.

13. THE THREE LEVELS OF MEDIA
PRIMARY MEDIA
Where we pay close attention, and the media has
our full attention.
SECONDARY MEDIA
When we media is present, but we do not
concentrate on it.
TERTIARY MEDIA
When media is present, but we don’t really notice it.

20. Definitions from “Part 2: Media Audiences” packet.
Pictures from Google Images.
YouTube Links:
-http://www.youtube.com/watch?v=PXfMwh47Vfs&feature=related
-http://www.youtube.com/watch?v=Nr1fDOzLkAo
-http://www.youtube.com/watch?v=I0VlIjXj9NA