This was a presentation meant to cover a broad audience interested in social media as well as personal and corporate branding and some of the available tools. Definitely a primer leading to great discussion
3. Social Media Revolution 2011 â Courtesy of Socialnomics We donât have a choice on whether we DO social media, the question is how well we DO it. - Erik Qualman
8. Agenda Google Yourself Social Media By the Numbers Social Media â Doâs and Donâts LinkedIn Honey-Dos Productivity Tools & Influence Scores
9. Google Yourself â Do you like what you see? Good News â Iâve dominated the first page of search listings! And the guys who are not meâŠare not ax murderers, EXCELLENT!
10. People are talking⊠People want to be heard Itâs not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know Twitter users generate 140 million tweets per day 182% increase in Mobile Twitter use in past year
11. People are talking⊠People want to be heard Itâs not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know As of 16 February 2011, there were over 156 million public blogs in existence
12. People are talking⊠People want to be heard Itâs not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know âOver 3 billion videos are viewed a dayâ â150 years of YouTube video are watched every day on Facebookâ
13. People are talking⊠People want to be heard Itâs not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know âMore than 700 billion minutes / monthâ
14. People are talking⊠People want to be heard Itâs not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know âThe majority of consumers rely to some extent on social networks to guide them in their purchase decisions.â
15. Twitter/Facebook Facts - 1 Social networking is the #1 online activity in the US. A year ago, it was email. Facebook receives 5x more page views than Google 30 Billion pieces of content (video, photo, etc) are shared on Facebook each month
16. Twitter/Facebook Facts - 2 Twitter made $1,000,000,000 in revenue in first 3 years. 750 Tweets per second Twitter Gender Breakdown: Women 55%, Men 45% Twitter: 30% of households have annual income over $100,000
17. Twitter/Facebook Facts - 3 75 million Twitter users worldwide Twitter users are more educated than general population Twitter users have higher incomes than general population Companies using Twitter average 2x more leads than those that do not.
18. Agenda Google Yourself Social Media By the Numbers Social Media â Doâs and Donâtâs LinkedIn Honey-Dos Productivity Tools & Influence Scores
19. Social Screening â How Companies are Using Social Media to Hire/Fire Employees
20. Social Screening â How Companies are Using Social Media to Hire/Fire Employees
21. Social Screening â How Companies are Using Social Media to Hire/Fire Employees
22. Social Screening â How Companies are Using Social Media to Hire/Fire Employees
23. Job Searching with Social MediaCompiled by CareerEnlightenment.com (July 2011)
24. Social Media Doâs and Donâts Do⊠Create a LinkedIn profile Consider starting a Twitter account Consider creating a Facebook Fan Page Consider starting a blog or contributing to a syndication site (Business2Community) CONTRIBUTE / ENGAGE! Donât⊠FlameâŠAnybodyâŠEVER! âBroadcast onlyâ like interruptive advertising Let your content get stale Forget the real relationships Get consumed by the addictive nature of social media Be a (Twitter) Egg!
25. Agenda Google Yourself Social Media By the Numbers Social Media â Doâs and Donâtâs LinkedIn Honey-Dos Productivity Tools & Influence Scores
26. LinkedIn Honey-Dos Write engaging summary in 1st Person Enter Experience & Education Actively seek out Recommendations Customize Websites Join Groups and Invite Connections Enter Twitter ID and claim a Public Profile
31. Agenda Google Yourself Social Media By the Numbers Social Media â Doâs and Donâtâs LinkedIn Honey-Dos Productivity Tools & Influence Scores
32. Productivity Tools Tracking multiple profiles and streams - HootSuite Scheduled Content Curation - BundlePost Social Media Monitoring â Mantis Pulse Analytics
43. Social MediaCommunication and message protocols have changed Old processes⊠Interruptive advertising (billboard, radio, print media, TV) Customer service via phone, email and corporate website Company owned the message New processes⊠Build it (and maintain and engage) and they will come Customer blasts your brand, or gives it a shoutout, on review sites and social media The world owns the message, so we better be part of the conversation!
44. Social MediaBusiness Value â Social Media Monitoring Improve marketing and customer service Listen to consumer sentiment Respond quickly to customer service issues Track sentiment across market segments Brand, geography, language, most mentioned topics Track competitive sentiment Understand what consumers like and dislike about competitors Reduce product design lifecycle Get consumer feedback in real-time Mantis Pulse Analytics provides enterprise customers the right solution to monitor, measure and visualize social media and market sentiment towards its brand and products. âSocial media tools are having a huge impact on customer service and employee hiring to marketing and product development.â Jason Peck 6 Buckets of Social Media Measurement January 19, 2011
48. Productivity Tools â Mantis Pulse Analytics Track number of mentions and measure consumer sentiment. Track Pulse trend against stock price. Company RSS Feed