This was a presentation meant to cover a broad audience interested in social media as well as personal and corporate branding and some of the available tools. Definitely a primer leading to great discussion

1. Social Media – Personal and Corporate Branding September 2011

2. Social Media Revolution 2011 – Courtesy of Socialnomics

3. Social Media Revolution 2011 – Courtesy of Socialnomics We don’t have a choice on whether we DO social media, the question is how well we DO it. - Erik Qualman

5. Data Architect, Project Manager, “put to pasture” software developer

6. Blogger (http://brianvickery.com), Community Manager

8. Agenda Google Yourself Social Media By the Numbers Social Media – Do’s and Don’ts LinkedIn Honey-Dos Productivity Tools & Influence Scores

9. Google Yourself – Do you like what you see? Good News – I’ve dominated the first page of search listings! And the guys who are not me…are not ax murderers, EXCELLENT!

10. People are talking… People want to be heard It’s not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know Twitter users generate 140 million tweets per day 182% increase in Mobile Twitter use in past year

11. People are talking… People want to be heard It’s not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know As of 16 February 2011, there were over 156 million public blogs in existence

12. People are talking… People want to be heard It’s not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know “Over 3 billion videos are viewed a day” “150 years of YouTube video are watched every day on Facebook”

13. People are talking… People want to be heard It’s not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know “More than 700 billion minutes / month”

14. People are talking… People want to be heard It’s not all noise SM is the next customer service channel SM can deliver bottom line results Social Media By the Numbers5 Things You Should Know “The majority of consumers rely to some extent on social networks to guide them in their purchase decisions.”

15. Twitter/Facebook Facts - 1 Social networking is the #1 online activity in the US. A year ago, it was email. Facebook receives 5x more page views than Google 30 Billion pieces of content (video, photo, etc) are shared on Facebook each month

16. Twitter/Facebook Facts - 2 Twitter made $1,000,000,000 in revenue in first 3 years. 750 Tweets per second Twitter Gender Breakdown: Women 55%, Men 45% Twitter: 30% of households have annual income over $100,000

17. Twitter/Facebook Facts - 3 75 million Twitter users worldwide Twitter users are more educated than general population Twitter users have higher incomes than general population Companies using Twitter average 2x more leads than those that do not.

18. Agenda Google Yourself Social Media By the Numbers Social Media – Do’s and Don’t’s LinkedIn Honey-Dos Productivity Tools & Influence Scores

19. Social Screening – How Companies are Using Social Media to Hire/Fire Employees

20. Social Screening – How Companies are Using Social Media to Hire/Fire Employees

21. Social Screening – How Companies are Using Social Media to Hire/Fire Employees

22. Social Screening – How Companies are Using Social Media to Hire/Fire Employees

23. Job Searching with Social MediaCompiled by CareerEnlightenment.com (July 2011)

24. Social Media Do’s and Don’ts Do… Create a LinkedIn profile Consider starting a Twitter account Consider creating a Facebook Fan Page Consider starting a blog or contributing to a syndication site (Business2Community) CONTRIBUTE / ENGAGE! Don’t… Flame…Anybody…EVER! “Broadcast only” like interruptive advertising Let your content get stale Forget the real relationships Get consumed by the addictive nature of social media Be a (Twitter) Egg!

25. Agenda Google Yourself Social Media By the Numbers Social Media – Do’s and Don’t’s LinkedIn Honey-Dos Productivity Tools & Influence Scores

26. LinkedIn Honey-Dos Write engaging summary in 1st Person Enter Experience & Education Actively seek out Recommendations Customize Websites Join Groups and Invite Connections Enter Twitter ID and claim a Public Profile

28. Box.net

29. Wordpress (if you blog)

30. SlideshareMore Resources: http://windmillnetworking.com/2010/12/21/top-20-most-useful-linkedin-blog-posts-of-2010/

31. Agenda Google Yourself Social Media By the Numbers Social Media – Do’s and Don’t’s LinkedIn Honey-Dos Productivity Tools & Influence Scores

32. Productivity Tools Tracking multiple profiles and streams - HootSuite Scheduled Content Curation - BundlePost Social Media Monitoring – Mantis Pulse Analytics

33. Productivity Tools - HootSuite

34. Productivity Tools - HootSuite Multiple profiles (Twitter, Facebook, LinkedIn, FourSquare)

35. Productivity Tools - HootSuite Multiple Streams based upon Twitter Lists or Searches

36. Productivity Tools - HootSuite Multiple Tabs for better stream organization

37. Productivity Tools - BundlePost Define feeds based upon RSS XML or Google Alerts

38. Productivity Tools - BundlePost Store commonly used social content URLs for blog posts, online documentation, media kits, teasers

39. Productivity Tools - BundlePost Store #FollowFriday lists for easy reuse

41. View content

43. Social MediaCommunication and message protocols have changed Old processes… Interruptive advertising (billboard, radio, print media, TV) Customer service via phone, email and corporate website Company owned the message New processes… Build it (and maintain and engage) and they will come Customer blasts your brand, or gives it a shoutout, on review sites and social media The world owns the message, so we better be part of the conversation!

44. Social MediaBusiness Value – Social Media Monitoring Improve marketing and customer service Listen to consumer sentiment Respond quickly to customer service issues Track sentiment across market segments Brand, geography, language, most mentioned topics Track competitive sentiment Understand what consumers like and dislike about competitors Reduce product design lifecycle Get consumer feedback in real-time Mantis Pulse Analytics provides enterprise customers the right solution to monitor, measure and visualize social media and market sentiment towards its brand and products. “Social media tools are having a huge impact on customer service and employee hiring to marketing and product development.” Jason Peck 6 Buckets of Social Media Measurement January 19, 2011

45. Social MediaPeople doing it right - Zappos

46. Social MediaIntegrated vs Dedicated Social Media Teams

47. Social MediaIntegrated vs Dedicated Social Media Teams

48. Productivity Tools – Mantis Pulse Analytics Track number of mentions and measure consumer sentiment. Track Pulse trend against stock price. Company RSS Feed

50. Plays

51. Mentions…against up to 3 Competitors

53. Source

54. Topic

55. Concept

57. Productivity Tools – Mantis Pulse Analytics Track Mentions Live with a Map View - OR - List View

59. Klout scores are now included on LinkedIn profiles and resumes.

60. Use influence scores as metrics, but not as “end-all”