2. ‘SoMoLo’
all things digital are becoming Mobile
all things mobile are becoming Social
all things social are becoming Local
Thom Gruhler, Global Managing Partner, Telecom & Technology, McCann Worldgroup
3. What We Do
Make it easy for Brands, Publishers, OEMs
and Developers to integrate Web Services
like Social Networks with their Apps and
manage these App-Service integrations
more efficiently
4. Why Customers Need Viafo
• Apps are becoming the primary digital consumer
touch point
• Integrating Services is key to driving engagement &
reducing churn
• Managing multiple services in diverse regions
across multiple platforms is expensive and time
consuming.
• Viafo dramatically reduces costs by simplifying
management, speeding up development and
accelerating time to market;
5. Client ROI
• With Viafo, multiple Services can be
integrated for the cost of a single Service
• Integration to 2 Services = 1X savings
• Major Players typically integrate at least 3
Services on 3 devices =4X or more savings
6. How It Works
• Customers integrate their
App, just once, with the
Viafo Services Gateway
• Using Web Based
Management, Customers
can add, control and
manage the different
services, view ‘In App’
insight, etc…
7. Who Needs It
• Media Companies, Retailers, Developers,
Agencies, Platform Developers, Carriers and
OEMS
• Anybody building an app, mobile web app or
connected application for phones, tablets, TVs or
cars
• This is projected to be a $17bn market in 2012
8. How We Make Money
• Media Companies, Retailers pay Service fees for
using the gateway
• App Developers can access a free limited use
version.
• Platform Developers, Carriers and OEM’s are Co-
Marketing Partners
9. What We Need
• Capital to accelerate our growth in new market
• $500,000 to build on the success since Q3 2011
launch
• We will:
– Build a larger Full Time engineering team
– Do more marketing activities
– Grow our sales team
10. Progress to Date
• Launched our V1 product
• Gained Nokia, Samsung, Scanbuy, Pepper and
others as paying customers
• Generated $140,000 in revenues in H2 2011 after
Q3 launch of gateway
• Goal: $400,000 in H1 2012
11. Financials and Exit $16,000,000
• Current Burn Rate
$14,000,000
$12,000,000
$48,000, growing to $10,000,000
$85,000 post funding
Sales
$8,000,000
Operating Costs
$6,000,000
• Revenue target
EBITDA
$4,000,000
2012, $1,100,000 $2,000,000
growing to $13,000,000
$-
2012 2013 2014 2015
$(2,000,000)
in 2015
• Multiple viable exit scenarios, including early acquisition by
one of the current Cloud, API infrastructure, Connected
Device OS or Mobile Platform Providers
12. Contact Us Today
Seattle – David O’Neill +1 206 972 1140 david@viafo.com
Bay Area – Fred Chieux +1 512 577 4653 fred@viafo.com
www.viafo.com