This presentation is the part 1 of 3 and addresses the challenges and opportunities of using social media internal and external communities to transform organizations into a more open enterprise.

1. The New Enterprise or Social enterprise 2.0 Using social media communities to transform organizations into a more open enterprise. Part 1 Author: Virginie Glaenzer December 2010

2. AGENDA Part 1: Opportunity: what is Enterprise 2.0? Communities: what are the benefits of communities for employees, shareholders and customers? Challenges: what are the challenges for social teams and employees to use social media? Part 2: Solutions: how do we help organizations embrace social media and communities concepts? Part 3: BecomingEnterprise 2.0: a step-by-step process How does Enterprise 2.0 operate? Finals thoughts Case studies

3. Opportunity What is Enterprise 2.0?

4. Definition According to Wikipedia, “Enterprise 2.0 is the use of "Web2.0" technologies within an organization to enable or streamline business processeswhile enhancing collaboration - connecting people through the use of social-media tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information.” Enterprise 2.0 uses internal and external communities. External communities or social virtual communities are people interconnected on the web and passionate by a topic or an expertise. Internalcommunitiesare groups or units working as a team and groups of people passionate about a topic or an expertise.

5. Communities What are the benefits of communities for employees, shareholders and customers?

6. Internal Communities benefits Increase Productivity: Reduce time to solve problems or issues Streamline processes Increase consistency in process among locations Reduce duplication of work Increase policy adoption Reduce Costs: Reduce projects Reduce travel and operational costs Create dynamic, more reactive and knowledgeable teams: Increase brand consistency An organizational “social fabric” is created resulting in improved employee retention and being more committed to each other and the company The community is a container for corporate memory —it greatly accelerates employee on-boarding and empowers employees and increases collaboration between groups resulting in knowledge sharing

8. Faster time to competency

9. Higher innovation:

10. Create real competitive intelligence

11. Higher levels of innovation and compete more effectively

12. Improve product

13. Creating new ideas

14. Improve brand perception:

15. Improve brand awareness

16. Increase customer loyalty and satisfaction

18. Challenges for Social Media Teams Resistance from internal culture Measuring ROI Lack of resources An ever-changing technology space A increase in business demands

20. “ We don’t see the benefits of interacting with other groups”

21. “ There will be inaccuracy/garbage and it will be ineffective”

22. “It is a distraction and a risk to make a fool of our team”