Social Media Solutions Guide with IntelBuilder Platform
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The document discusses social media and the IntelBuilder Social Media Platform (SMP). It defines social media as online technologies that people use to share opinions and experiences. It outlines major social media websites like Facebook and YouTube. It then describes the IntelBuilder SMP as a web-based platform that provides social media applications to power audience growth and engagement. Finally, it provides an example of how Pepsi has used social media for marketing campaigns.
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Social Media Solutions Guide with IntelBuilder Platform
- 1. Social Media Solutions Artem Gassan Vesta Digital LLC www.vestadigital.com 7/2/2009 1-866-855-0966 www.vestadigital.com 7/2/2009 1
- 2. Agenda • What is Social Media? • Characteristics of Social Media • Major Social Media Websites • What is IntelBuilder™ Social Media Platform (SMP) • IntelBuilder is the right tool for success • Pepsi Social Media Marketing Campaigns • Total 360° Immersion 1-866-855-0966 www.vestadigital.com 7/2/2009 2
- 3. What is Social Media? • Online technologies and practices that people use to share their: ▫ Opinions ▫ Insights ▫ Experiences with each other 1-866-855-0966 www.vestadigital.com 7/2/2009 3
- 4. Characteristics of Social Media Social Media vs. Traditional Media • Messaging: “talk-with” rather than “talk-to” • Content: anyone can be a leader rather than privileged few • Distribution: reduce the time and effort needed to check websites for new information • Culture: group participation rather than passive audience 1-866-855-0966 www.vestadigital.com 7/2/2009 4
- 5. Major Social Media Websites • Facebook • Twitter • MySpace • YouTube • LinkedIN • Flickr • Technorati • Digg • Stumble! 1-866-855-0966 www.vestadigital.com 7/2/2009 5
- 6. What is IntelBuilder SMP? • Web-based platform that makes it easy for you to add a wide array of social features to your website. • Delivers a range of social media applications that help power audience growth and engagement 1-866-855-0966 www.vestadigital.com 7/2/2009 6
- 7. IntelBuilder is the right tool for success Manage your own social networks: • Content • Photos • Video sharing • Social blogs • Video Podcasts • Message boards and much more 1-866-855-0966 www.vestadigital.com 7/2/2009 7
- 8. Pepsi Marketing Campaign 1-866-855-0966 www.vestadigital.com 7/2/2009 8
- 9. 1-866-855-0966 www.vestadigital.com 7/2/2009 9
- 10. 1-866-855-0966 www.vestadigital.com 7/2/2009 10
- 11. 1-866-855-0966 www.vestadigital.com 7/2/2009 11
- 12. 1-866-855-0966 www.vestadigital.com 7/2/2009 12
- 13. IntelBuilder Results • Create • Distribute • Communicate • Interact 1-866-855-0966 www.vestadigital.com 7/2/2009 13
- 14. Total 360° Immersion Distribute Communicate Drive Traffic Create Interact 1-866-855-0966 www.vestadigital.com 7/2/2009 14