Le réseau integra Paulo Martins isel

CONFERENCE INTEGRA
EIGSI, La Rochelle, 23 May 2013
The Integra Network and the future of Integra : trends and policies
CONFERENCE INTEGRA
Paulo Matos Martins,
ISEL

CONFERENCE INTEGRA
Table of contents
 INTEGRA Concept
 INTEGRA Members
 INTEGRA Targets
 INTEGRA Services & Tools for the Citizens and Visitors
 INTEGRA Services & Tools only for members
 The Future of INTEGRA

CONFERENCE INTEGRA
INTEGRA Concept: “travel made easy”
Created to bridge transport and tourist world and
to cooperate with existing information systems;
Providing to travellers dedicated and adequate information;
Ensuring quality and standardised information ;
Based on inclusive approaches & strategies
Bringing a holistic and systematic vision and approach.

CONFERENCE INTEGRA
INTEGRA Portal INTEGRA Concept
INTEGRA Association ?
INTEGRA Framework ?
INTEGRA Initiative ?
INTEGRA Network ?
INTEGRA Consortium ?
Assists travelers in all stages of the journey:
Travel
preparation
During the
trip
Back Home
How? We will discuss that today!

CONFERENCE INTEGRA
INTEGRA Members
 50 Entities and 1 Supporting Entity at the 15th of May
Type of Entity Belgium France Portugal Spain Uk Total
City or Region 15 9 12 35
Transport entities 1 1 2 1 1 4
Electric Mobility
entities
1 1
Technological
entities
1 2 3
Tourism entity 2 2
Universities and
R&D entities
1 1 2
Supporting
entities
1 1
Total 1 20 16 13 1 51

CONFERENCE INTEGRA
The on-line Map & the Report

CONFERENCE INTEGRA
INTEGRA Targets
YOU
All European Citizens and Visitors
Cities & Regions
Electric Mobility
Entities
Transport Entities Tourism Entities
Technological
Entities
Universities and
R&D Entities
as the Supply Side of Transport, Travel and Activities
Supporting Entities
Other Entities &
Associations
as our Demand

CONFERENCE INTEGRA
Advantages of becoming a Member
 Better visibility to your organisation, city, region & country:
 Use INTEGRA services & tools to better serve your Customers
 Chance to work in a diverse network,
interacting with travel demand
 Benefit of our global framework and
join the development of tools
 Peer-to-peer networking for members
 European projects & business opportunities

CONFERENCE INTEGRA
Our focus is
PEOPLE

CONFERENCE INTEGRA
INTEGRA Services & Tools for the Citizens & Visitors
1. The Portal
2. INTEGRA Social Network
3. The presence in the Social Networks
4. The FAQ’s service
 INTEGRA Mobile Apps
 Other...

CONFERENCE INTEGRA
1. The Portal

CONFERENCE INTEGRA
Each user describes his own trips.
All users can query and rate several items.
This is Demand data ...
A query
Results
One user’s
trips
2. INTEGRA Social Network

CONFERENCE INTEGRA
3. INTEGRA at the Social Networks (Fb / Twitter / ...)
A country approach with common strategies …
UK
ES
+BE
soon
Go to FAQ’s application
PT FR

CONFERENCE INTEGRA
4. INTEGRA FAQ’s service as a Facebook tool
Choose
city/region
Choose
country
Choose
mode
The 24h ticket can be purchased on board or
at the Tourism Office in the public area of
Lisbon Airport Arrivals. The ticket is valid for
24 hours on the Aerobus network. The one-
way tickets / back can only be purchased on
board.
More info: Yellow Bus CarrisIf you choose the Aerobus, 24h tickets cost
€ 3.50 for adults and € 2 for children (4-10
years) and one-way tickets/back € 5.50 for
adults and € 3 for children. If you choose the
regular service of Carris the ticket prices can be
found in the question about tariffs.
See more
To be
launched
in July

CONFERENCE INTEGRA
The inside of
INTEGRA
World

CONFERENCE INTEGRA
INTEGRA Services & Tools only for members
 Networking
 Branding
 Benchmarking
 Standards & related best practices
 Repository of terms & Glossaries
 Data & resources sharing
 Developments & Use Cases
 INTEGRA Labs research challenges

CONFERENCE INTEGRA
The web site of the
INTEGRA
Consortium/
Association
Two levels of menus
Login for members
Additional options only
for members
Also lots of details for
the the interested
public
To be
launched
in July

CONFERENCE INTEGRA
The web site of the
INTEGRA
Association
The first level of menus

CONFERENCE INTEGRA

CONFERENCE INTEGRA
Two examples of second level menus

CONFERENCE INTEGRA
The dedicated web site to the INTEGRA Labs
To be
launched in
September

CONFERENCE INTEGRA
The Integra Network and the future of Integra : trends and policies Some reflexions about
The Future of INTEGRA

CONFERENCE INTEGRA
 Revenues are necessary to ensure our independence
and autonomy …
 Revenues are needed to cover our fixed costs in each
country …
 Revenues are needed to help financing our actions
and developments …
 INTEGRA is a non-profitable European
Entity, with no profitable goals ...
 This does not mean that INTEGRA
should not have revenues …
Do we need Revenues?

CONFERENCE INTEGRA
How can we obtain Revenues?
Business Model (still open - ideas)
1. Base structure in each country can be supported
by low cost flat rates:
 Between 100/200 members, all paying a small annual
fee ...
 To face local fixed costs and general expenses.
2. INTEGRA Research & Developments:
 Supported by R&D applications/projects;
 What is the value of a network with 50 members (for the
moment), from several backgrounds, in 5 different EU countries?
 Supported by Integra funding (like crowd funding,
only for members, with property rights guaranteed).

CONFERENCE INTEGRA
3. Peer agreements sponsored by
INTEGRA or within INTEGRA
framework
4. Advertising in INTEGRA tools & services
5. Development of profitable shared instruments
with members, like web pages linked directly to
INTEGRA tools

CONFERENCE INTEGRA
6. Selling of data (only) for profitable
uses by third parties, like smart
phone applications ...
7. Crowd funding for open data initiatives to
implement global improvements

CONFERENCE INTEGRA
 On November we will have the 1st INTEGRA PT
conference, held in Lisbon … you are all invited
 We expect to have the INTEGRA PT Association
effectively working during 2014
 Develop local strategies in each country;
 Network targets > 100 members / 200
members …
 Alliances and cooperation with other
initiatives, like Spain & Portugal CiViNet
Network
What must be our future strategies?

CONFERENCE INTEGRA
Next time ask first to
INTEGRA
Merci pour votre attention!
Thank you for your attention!
Gracias por su atención!
Obrigado pela sua atenção!
Did you pick
the right transport?
Source: Do The Right Mix
My Contacts:
paulo.martins@integra-travel.eu
paulo.martins@dec.isel.pt

Le réseau integra Paulo Martins isel

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