Social Innovation across the digital platform with semantic web, conference presentation in Glasgow, Scotland Leveraging knowledge through OpenSource technology on websites via a CMS

1. Social Innovation with Technology
• Ian Allaway, Digital Director
• David Eccles, Strategy Director
Please ask us questions!

2. Social Innovation with technology
• Verinote
• Innovation with Technology
• OpenSource
• Linked Open Data
• The Internet: Web 3.0 and Semantic Web
• Engaging with an audience
• Issues and Summary

3. Social Innovation with technology
Verinote works with commercial clients and not-for-profit
organisations across many sectors
– Financial
– Software
– Research and Education
– Cultural and Social
– Sustainable Energy
– Professional Services

4. Social Innovation with technology
• Brand Development
• Communications Strategy and Design
• Front and back-end web application development
• Operate Production Servers for Clients
• Research and Development with OpenSource
• Development of Case Studies

5. Innovation with technology
he Nest
Learning
Thermostat
programs
itself in a
week and
turns itself
down when
you’re
away.
est helps
you
understand
how your
home uses
energy so
you can
save more
energy.

6. Innovation with technology
Nest:
“Technology
should be about
more than newest,
loudest, prettiest.
It should make a
difference.”

7. Innovation with technology
Linking data with
people, places
and ‘concepts’
can have benefits.
Accessing
linked-data can be
done via a range
of appliances and
devices.

8. Innovation with technology
This allows interactions
which create benefits
through learning.
You learn from the machine.
The machine learns from you.

9. Innovation with technology
The concept is simple. Efficiency.
Nest: “Know more, save more.”

10. OpenSource Technology
We use OpenSource
technologies.

11. OpenSource is crowd sourcing
You can find different
solutions…
Content Management
System (CMS)
Database such as
MySQL
Apache, a webserver.

12. OpenSource is crowd sourcing
Since 1996 Apache has been the most popular
HTTP (web) server in use.
As of March 2012 Apache was estimated to serve
some 60% of all active websites around the world.

13. OpenSource is crowd sourcing
With OpenSource you join a community!
For –
• Reliability
• Stability
• Flexibility of solution
• Freedom of choice ie not locked-in to one vendor
• Accountability and support

14. OpenSource
Political Economic
• Commitment to OpenSource • Increases efficiency
• OpenData agenda • Low recurrent costs
• Digital innovation • Non-proprietary
• Cohesive society • Business opportunities
• Enterprising society • Improves decision making
Social Technology
• Accessible knowledge • Adaptable
• Digital inclusion • Future proofing
• Shared services • Inter-operability
• Connects people • Cross-platform
• Connects organisations • Widely available

15. Linked Open Data
Everyone has ‘stuff’,
and this is comprised
of ‘things’.
These are objects.
Does this stuff mean
anything?

16. Linked Open Data : objects
A photograph –
•Title:
•Date:
•more data?

17. Linked Open Data: objects
Photograph –
•Title:
•Date:
•Technical data –
–F-stop
–Shutter speed
–Image size etc.

18. Linked Open Data: objects
Photograph –
•Title:
•Date:
•Technical data –
–F-stop
–Shutter speed
–Image size etc.
•Tags
•Rating

19. Linked Open Data: annotate object
Annotate and create
tags -
•People: Gabriel
•Born: 24th Dec. 2007
•Place: Edinburgh
We can link people,
places, concepts and
create ‘meaning’.

20. Linked Open Data: structure
•relevance –
•Name: Gabriel
•Relationship: Grandson
– (of) Sandy
•Place: Edinburgh
•Concept: Family

21. Linked Open Data:
welcome to the world
We can connect
objects with meaning.
These can have links
embedded and these
links enhance the
information.
And, describe
relationships.

22. Linked Open Data
The links connect data sources via
Unique Resource Indicators (URIs).
URIs provide unambiguous identification
of ‘things’.

23. Linked Open Data
For un-ambiguous identification of ‘things’ on the
web and their properties, the Semantic Web uses
Universal Resource Identifiers.
In other words, as an ordinary web address.

24. http://mydomain.com/photo/gabriel/welcome
This enables humans to expose data and
information.
Add associated meaning.
Make this objective for both humans and
computers.
And, connect to it.

25. http://mydomain.com/photo/gabriel/welcome
Linked Data keeps things simple.
But, allows additional meaning to be preserved
and used as –
• Small data packets within web pages
• Creating meaningful links
• Allows content to be reused and repurposed
across the internet
• Within different contexts
• Through different devices

26. RDFa: adds context
Resource Description Framework annotations:
• give ‘meaning’ to HTML elements
• adding persistent structure
• making the page more understandable to search engines
This works across Social Media platforms
and via your website.

27. The Internet
Since the mid-1990s the
internet has had a
dramatic impact on
culture, commerce and
society.
Brings many benefits to
organisations and
individuals.

28. The Internet
Tools and services are constantly emerging which
improve the social potential of the internet by
linking -
• people
• organisations
• creating business opportunities
• places
• and, lowering the barriers to accessing
knowledge, and sharing information

29. The Internet
•1. An Increasing Number of Devices:
To quote the report, ”The proliferation of tablets, mobile
phones, connected appliances and other smart
machines is driving up the demand for connectivity.
Cisco Projects
By 2015, there will be nearly 15 billion network
connections via devices — including machine-to-
machine — and more than two connections for each
person on earth.”
Insane Growth •2. More Internet users:
“By 2015, there will be nearly 3 billion Internet users —
more than 40 percent of the world’s projected
in Web-Users population.”
•3. Faster broadband speed:
and Data
“The average fixed broadband speed is expected to
increase four-fold, from 7 megabits per second in 2010
to 28 Mbps in 2015.
The average broadband speed has already doubled
within the past year from 3.5 Mbps to 7 Mbps.”
Traffic •4. More video:
“By 2015, 1 million video minutes — the equivalent of
674 days — will traverse the Internet every second.”

30. The Internet
35 mobile
30 commerce
($Bn) in US
25
20
15 Different
10
5
patterns
0 of use!
2010 2011 2012 2013 2014 2015 2016

31. WEB 1.0 to 3.0 and beyond…
Web 1.0 – linked documents
Web 2.0 – linking people, social with
information sharing and user centred
design.
Web 3.0 – common data formats with
inclusion of semantic content.
A web of data built on RDF (resource
description framework).
Creating a common framework allowing
data to be shared and reused across
applications, enterprise and community
boundaries.

32. WEB 1.0 to 3.0 and beyond…
Web 1.0: 1990 to 2000
Web 2.0: 2000 to 2010
Web 3.0: 2010 2020
But some say that these terms are just
jargon, such as Tim Berners-Lee, the
inventor of the World Wide Web.
He describes it as –
“…a collaborative medium, a place
where we can all meet and read and
write.”
What do you want or need it to be?

33. The Internet
How big will the internet be?
3.4 billion people online by 2016, with nearly 19 billion network-
connected devices.
Faster broadband speeds that will support greater consumption of
content; and much more video content driving demand.

34. The Internet
How big will the internet be?
140 Exabytes
per month
120
mobile
100 segment
80
Exabyte:
60 1,000,000,000
gigabytes
40
20
0
2010 2011 2012 2013 2014 2015 2016

35. Is this evolution or revolution?
The internet appears to have no fixed boundaries.
It gets bigger and is used in many different ways.
Different issues emerge, for example –
• EU Cookie Laws!
• Illegal File Sharing
• Privacy
• Copyright

36. Is this evolution or revolution?
You need to be
relevant.
Change your
thinking.
Look at what is round
the corner….

37. OpenData
“…the idea that certain
data should be freely
available to republish
and use as you wish
without restriction
from copyright,
patents or other
mechanisms of
control.”

38. OpenData User Group
ODUG has two main aims –
• advise Ministers and the Data Strategy Board
• represent OpenData users to Government
Inaugural meeting 10th July 2012.
“ODUG will need to represent, and reach out to, a
wide range of organisations and individuals”

39. OpenData: this is not exhaustive!

40. Think Global, Act Local
What data do you have, what data do you want
and how can you use it?
CONTENT is king (and kin i.e. it is always related).
• People
• Places
• Articles
• Multi-media

41. OpenData: Wikipedia
Wikipedia: launched in
2001, it has become
the largest and most
popular general
reference work on the
internet, and has some
365 million readers
worldwide.

42. OpenData: Wikipedia
As of August 2012, there are editions of Wikipedia
in 285 languages.
It can be accessed as a database and used in a
variety of ways.
You can use this!

43. Recently we have looked at…
…tools and services to transform how we view,
select and interact with information, to change how
we experience and analyse knowledge.

44. …the Semantic Web
Which transforms how you can access and
interact with knowledge.
And changes how you experience and analyse
information.

45. Introducing the Semantic Web
The semantic web brings significant opportunities
to rediscover your data and convert this into
relevant knowledge.
Delivering your information in the right form, place
and time to the people you wish to communicate
with.
Allowing individuals and organisations to interact,
collaborate and learn.

46. Semantic Web for individuals
• Opportunities to learn by
sharing knowledge and
collaborating with others.
• Improved search
processes with more
accurate and relevant
results.
• Information can be viewed
on different devices, in
different environments and
in different forms.

47. Semantic Web for organisations
• Administration of these
systems is more efficient.
• Organisations gain greater
visibility across the internet.
• Content can be
repurposed and presented
on different platforms, via
any device, in different
formats.

48. Semantic Web
OpenData can be supplied and consumed.
This creates new opportunities, and allows
innovation through technology.
The barriers for accessing information are
lowered.
It is more inclusive

49. Engaging with an audience

50. Examples
• Dementia Support Portal
• Community Development Portal
• Learning Tools
• Professional Medical Practice
• Scientific Research Resources
• Cultural Archive

51. Examples
Scientific Research Resources
“Each year we spend £60 million on
research, and we believe we can
create a bigger impact.”

52. Problem!

53. Hundreds
of scientific
reference
documents

54. Need to
reference
and cross
reference

55. Keep web
administration
to a minimum

56. Digital Platform
Digital innovation is
now embedded within
cultural activities.
Widen participation and
engagement with
diverse audiences.
Reach into different
locations and
environments.
Supporting digital
publishing,
participation, learning
and collaboration.

57. What Presence! Cultural Archives
“The camera is an
archiving tool. The desire
to make a photograph, to
document an event, is
inextricably indexed to the
aspiration to produce an
archive…
“This is a live archive, not
a dim and foosty place of
old images and artefacts.”
Foosty: of
Scottish/Glaswegian
derivation: rotten, gone
bad

58. What presence! Opportunities
• explore historical cultural images
and music
• engage different communities
interactively in cultural heritage
• development of narrative
• build an educational resource
• contextual information
• create reference objects and
categorisation
Benefits
• audience development
• audience diversification
• cultural projection
• direct engagement
• education

59. What Presence! / David Bowie
Add an Object
Create label from -
– annotation
– relevant date
– relevant location
– tags
Add options to link to -
• relevant copyright notice
• e-commerce options
• relevant learning resources
• social media interaction
• Device interaction
• Supply as OpenData

60. What Presence! / David Bowie
Augmentation
• Playback via different devices in
different environments eg from
printed item, or in gallery
• Add contextual information and
presentation in different forms eg on
a time-line or map.
• Enhance with additional content.
• Link to articles, locations, additional
references, learning resources,
copyright notice, and other media
such as audio and video.
• Share via social media, email and
messaging.
• Share with other organisations.
•Re-use in articles, posts etc..

61. Issues Early engagement with stakeholders,
understand data/content, define potential
audiences, identify benefits and who is
doing what? And, Keep it simple.

62. Summary:
Social Innovation and technology
• Semantic Web emergent technology with wide benefits
– allows data to be readily accessed and repurposed
– supports engagement between individuals and organisations
– is available as an OpenSource technology
• Linked OpenData created and consumed
– enhancing cultural, political, economic and social exchange
– increasing relevance and engagement with diverse audiences
– creates new opportunities, improves decision making,
removes ambiguity and supports collaboration
Think global, act local: Linked Data Cloud is your ‘crowd’!