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Corporate Presentation - 2011
who we are




Hland started in 2004. Was presented to      In 2007, We assume formally our                 2009 – the year of change. Hland became
the market under the insignia Land, with a   multidisciplinary reorganizing ourselves        Wao, lda, assuming a new attitude and
core business primarily dedicated to new     internally and externally into three specific   philosophy towards the market and, under
technologies. However, it soon became        areas of action:                                the umbrella brand We Are One offering its
necessary to respond to other areas of       land - creative strategic ideas,                costumers a new image and five business areas
communication requested by our costumers.    lot - land of technology,                       that include and provide to the market all
                                             love - for brands.                              expertise and knowledge acquired along the
                                                                                             last 6 years.
who we are


2004                                   2007                                         2009




                  Brand Strategy       Interaction    Graphic Design       CREATIVE STRATEGIC IDEAS
             Identity & Brand Design    Reaction      Editorial Design         DIGITAL TRENDS
                Brand Experience        Attraction    Architecture and       DESIGN FOR BRANDS
               Brand Management                      layout of spaces     FUNDRAISING CONSULTING
                                                     and environments    TOURISM & PLACES PROMOTION
                                                            Events
who we are




CREATIVE STRATEGIC IDEAS
DIGITAL TRENDS
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
what we do

                                        y
                                    ntitnd   Brand
         Naming, Creation        IdeBra      Experie
                                                     nce
                                                              Implementation,
         and Brand Design         & esign                     Communication and
                                                              Brand Dissemination
                                   D




                                                       Br ana
                                                        M
                                                         an ge
                          tegy
                      Stra nd




                                                           d me
                       Bra




                                                               nt
                   Diagnosis, Market                   Monitoring,
                   and Brand Research                  Training and
                   and Strategy                        Tools of the Trade


CREATIVE STRATEGIC IDEAS
DIGITAL TRENDS
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
what we do

                                                                      n
                                                             Attractio
                   Interaction

                                                             Web Trends,
                                                             Usability and
                  Design,                                    Accessibility
                  On-line Campaign
                  Management and        Reaction
                  Social Engineering



                                       Social Networking,
CREATIVE STRATEGIC IDEAS               On-line Communities
DIGITAL TRENDS                         andViral Campaigns
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
what we do

   Creation, Production and                    Paging, Books, Brochures,
   Monitoring of Communication                 Catalogs, Magazines,...
   Materials, Flyers, Brochures,        rial
   Posters, Mupis, Outdoors,        dito n
                                   E sig
   Packaging and Merchandising
                                   De                          e
                                                        tectutrof
                            hic                     rchiayou
                                                  A l
                        rap n
                       G sig                      and es and ts
                       De                         spacronmen
                                                  envi
                                                      Layout of Stands
                                                      and Shops,

                                       ents
                                                      Signs and Displays
                                    Ev
CREATIVE STRATEGIC IDEAS             Organization, Management,
DIGITAL TRENDS                       Dissemination and Promotion
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
what we do


                             Audit
                             Audit Campaigns and Ways of
                             Raising Funds Already Implemented
                             or Under Implementation,
                             Analysis and Evaluation of Results


                             Strategy
                             Creation and Development
                             of Best Practice for Fundraising


                             Management
                             Campaign Management to
                             Raise Funds
CREATIVE STRATEGIC IDEAS
DIGITAL TRENDS
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
what we do

                             Audit
                             Audit and Assessment of Local Resources


                             Planning &Strategy
                             Creation of a Strategic Plan Promotion
                             of Booth Territory and Equipment


                             Creation & Promotion
                             Implementation of the Strategic
                             and Promotional Plan



CREATIVE STRATEGIC IDEAS
DIGITAL TRENDS
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
our team




    We are a group of people with strong skills
    proven in various areas of communication and marketing
    that has come together to seek and create a new insight
    in this area.

    A global vision that makes a
    unique brand a part of a
    sustainable world.
we are responsible




    We believe that we should have a positive
    contribute to the society and should be aware of
    the social and environmental impacts of our company.
    This may provide direct advantages for the business and        We believe that the
    ensure the long-term competitiveness.                          principle of giving back
    Our policy is to support and had dynamic to the work off
    associations that we identify ourselves socially. Every year   helps creating a better
    we support the creation of projects and actions of NPOs.       world.
some of the clients that our team
worked along the years
our clients
some awards
we have won
we are awarded


                 Futura Award 2008 for best outdoor advertising,
                 with “Fundão, comércio tradicional”.




                 What is the Futura Award?
                 Is a national award, which recognizes annually
                 the best projects in the field of communication design
                 and print production and labeling.
we are awarded


                 Wolda Award 2009 for best international logos,
                 with “Viagens Portuguesas”.




                 What is the Wolda Award?
                 Is an international award that selects
                 and rewards the best logos worldwide.

                 Originally from Eulda (European Logo Design Annual),
                 Wolda has a jury of 10 top design professionals,
                 10 marketing directors and 10 members of public
                 associations connected to advertising and marketing.

                 Is the first and only award scheme endorsed by more
                 than 100 design associations and schools. And is endorsed
                 by icograda (the world body for professional communication
                 design and a partner of the International Design Alliance)
thank you
MACB, Lote 157
Apartado 439 Fundão
6230-909 FUNDÃO
Tel: +351 275 776 243

info@weareone.pt

www.weareone.pt


(C) MMX WAO, LDA.

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Corporate Presentation Highlights

  • 2. who we are Hland started in 2004. Was presented to In 2007, We assume formally our 2009 – the year of change. Hland became the market under the insignia Land, with a multidisciplinary reorganizing ourselves Wao, lda, assuming a new attitude and core business primarily dedicated to new internally and externally into three specific philosophy towards the market and, under technologies. However, it soon became areas of action: the umbrella brand We Are One offering its necessary to respond to other areas of land - creative strategic ideas, costumers a new image and five business areas communication requested by our costumers. lot - land of technology, that include and provide to the market all love - for brands. expertise and knowledge acquired along the last 6 years.
  • 3. who we are 2004 2007 2009 Brand Strategy Interaction Graphic Design CREATIVE STRATEGIC IDEAS Identity & Brand Design Reaction Editorial Design DIGITAL TRENDS Brand Experience Attraction Architecture and DESIGN FOR BRANDS Brand Management layout of spaces FUNDRAISING CONSULTING and environments TOURISM & PLACES PROMOTION Events
  • 4. who we are CREATIVE STRATEGIC IDEAS DIGITAL TRENDS DESIGN FOR BRANDS FUNDRAISING CONSULTING TOURISM & PLACES PROMOTION
  • 5. what we do y ntitnd Brand Naming, Creation IdeBra Experie nce Implementation, and Brand Design & esign Communication and Brand Dissemination D Br ana M an ge tegy Stra nd d me Bra nt Diagnosis, Market Monitoring, and Brand Research Training and and Strategy Tools of the Trade CREATIVE STRATEGIC IDEAS DIGITAL TRENDS DESIGN FOR BRANDS FUNDRAISING CONSULTING TOURISM & PLACES PROMOTION
  • 6. what we do n Attractio Interaction Web Trends, Usability and Design, Accessibility On-line Campaign Management and Reaction Social Engineering Social Networking, CREATIVE STRATEGIC IDEAS On-line Communities DIGITAL TRENDS andViral Campaigns DESIGN FOR BRANDS FUNDRAISING CONSULTING TOURISM & PLACES PROMOTION
  • 7. what we do Creation, Production and Paging, Books, Brochures, Monitoring of Communication Catalogs, Magazines,... Materials, Flyers, Brochures, rial Posters, Mupis, Outdoors, dito n E sig Packaging and Merchandising De e tectutrof hic rchiayou A l rap n G sig and es and ts De spacronmen envi Layout of Stands and Shops, ents Signs and Displays Ev CREATIVE STRATEGIC IDEAS Organization, Management, DIGITAL TRENDS Dissemination and Promotion DESIGN FOR BRANDS FUNDRAISING CONSULTING TOURISM & PLACES PROMOTION
  • 8. what we do Audit Audit Campaigns and Ways of Raising Funds Already Implemented or Under Implementation, Analysis and Evaluation of Results Strategy Creation and Development of Best Practice for Fundraising Management Campaign Management to Raise Funds CREATIVE STRATEGIC IDEAS DIGITAL TRENDS DESIGN FOR BRANDS FUNDRAISING CONSULTING TOURISM & PLACES PROMOTION
  • 9. what we do Audit Audit and Assessment of Local Resources Planning &Strategy Creation of a Strategic Plan Promotion of Booth Territory and Equipment Creation & Promotion Implementation of the Strategic and Promotional Plan CREATIVE STRATEGIC IDEAS DIGITAL TRENDS DESIGN FOR BRANDS FUNDRAISING CONSULTING TOURISM & PLACES PROMOTION
  • 10.
  • 11. our team We are a group of people with strong skills proven in various areas of communication and marketing that has come together to seek and create a new insight in this area. A global vision that makes a unique brand a part of a sustainable world.
  • 12. we are responsible We believe that we should have a positive contribute to the society and should be aware of the social and environmental impacts of our company. This may provide direct advantages for the business and We believe that the ensure the long-term competitiveness. principle of giving back Our policy is to support and had dynamic to the work off associations that we identify ourselves socially. Every year helps creating a better we support the creation of projects and actions of NPOs. world.
  • 13. some of the clients that our team worked along the years
  • 16. we are awarded Futura Award 2008 for best outdoor advertising, with “Fundão, comércio tradicional”. What is the Futura Award? Is a national award, which recognizes annually the best projects in the field of communication design and print production and labeling.
  • 17. we are awarded Wolda Award 2009 for best international logos, with “Viagens Portuguesas”. What is the Wolda Award? Is an international award that selects and rewards the best logos worldwide. Originally from Eulda (European Logo Design Annual), Wolda has a jury of 10 top design professionals, 10 marketing directors and 10 members of public associations connected to advertising and marketing. Is the first and only award scheme endorsed by more than 100 design associations and schools. And is endorsed by icograda (the world body for professional communication design and a partner of the International Design Alliance)
  • 19. MACB, Lote 157 Apartado 439 Fundão 6230-909 FUNDÃO Tel: +351 275 776 243 info@weareone.pt www.weareone.pt (C) MMX WAO, LDA.