New career opportunities with big data

1. 12/30/2014 New Career Opportunities with Big Data
http://www.venturesity.com/blog/new-career-opportunities-big-data 1/6
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IN BIG DATA - VENTURESITY
New Career Opportunities
with Big Data
Dean Bedard links Big Data to gold mining when
he says “it’s not enough to know where the
precious stuff is. In order to reap the riches, first
they have to get it out of the ground and turn it into
something they can use.” The need for skilled
professionals who have number crunching abilities
to meet the growing competitiveness of business
climate is on demand. Big Data is no more limited
to analytics and data engineering only. Many cool
jobs made their advent in the field of Big Data to
help enterprise strategise their next move. Be it
marketing or dealing with cyber crimes,
professionals cannot ignore the rising career
opportunities in big data.
Big Data and Information Security
Cyber­crime is now a bigger risk than ever before
due to the sheer number of connected people and
devices.For consumers, experiencing a data
breach can be frightening. For organizations, it’s a
nightmare. According to David Kennedy, a hacking
expert charged with identifying security risks in the
previously­compromised Healthcare.gov website, it
took only 4 minutes to access a minimum of
70,000 personal records of Obamacare enrolls – a
feat he accomplished directly from his browser.
Organizations will need to have the right level of
context to build specific information about digital
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2. 12/30/2014 New Career Opportunities with Big Data
http://www.venturesity.com/blog/new-career-opportunities-big-data 2/6
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assets, users and systems. Big Data architectures
can and should be scalable enough to meet each
organization’s unique requirements. Organizations
will then be able to spot and correlate abnormal
behaviour in people, transactions and the flow and
use of data to identify potential attacks and fraud.
With big data’s superior processing power,
analytics software could monitor network traffic to
identify changes. IT departments can create data
analytics programs using Hadoop to monitor
network defenses in real time. IBM Security
Intelligence with Big Data provides exceptional
threat and risk detection, combining deep security
expertise with analytical insights on a massive
scale. The IBM solution is designed to answer
questions you could never ask before, by widening
the scope and scale of investigation. You can now
analyze a greater variety of data – such as DNS
transactions, emails, documents, social media
data, full packet capture data and business
process data – over years of activity. By analyzing
structured, enriched security data alongside
unstructured data from across the enterprise, the
IBM solution helps find malicious activity hidden
deep in the masses of an organization’s data.
Editor’s note: Venturesity offers courses on Big
Data and its related technologies like Hadoop, R
and MapReduce. We also have specially designed
Digital Marketing course. Register with us to know
more and learn better.
Companies are looking for cyber­crime experts
who can develop and implement new tools to
monitor these unstructured data. The analysis of
this data will be instrumental in tracking down
criminal groups involved in billion dollar
operations.While big data is contributing in fighting
cyber crimes, it is equally active in marketing
methodologies. A marketer will fail in the coming
years if he or she is not well versed with big data
analytics. This is an era when analytics plays an
important role in marketing strategies.
Big Data is the future of Marketing
Digital Marketing as a term has been around for
too long but suffers from the lack of a clear and
lucid definition. It is the technique of promoting
products and services using data­driven online
distribution channels to reach consumers in a
relevant, personal and cost­effective manner.The
best way to capitalize on the strong correlation
involves focusing the digital advertising campaign

3. 12/30/2014 New Career Opportunities with Big Data
http://www.venturesity.com/blog/new-career-opportunities-big-data 3/6
Hadoop
ads
on the customer segments with the highest
conversion rates. Profiling online users in an effort
to evolve digital marketing is only one step
companies can take towards unlocking big data’s
potential. Nevertheless, the application of online
profiling is limitless.
Big data analytics allows marketing and sales
team to identify, measure, and manage what is
positively impacting their brand. Social media
activity harvested from the entire open social web
with technologies like Hadoop, Cassandra, Mahout
and Pig combined with advanced analytic
techniques like natural language processing,
semantic analysis, machine learning, and cluster
analysis can reveal the true consequences of
marketing actions online. This fundamental shift in
marketing can happen only with the use of big data
to foster engagement at scale.
Big Data allows companies to understand
customer behaviour and their propensity to engage
or buy certain types of products. It allows
companies to engage consumers to a level that
was never possible before, and to start building
strong brand loyalty.Social Media presence for
businesses and brands has become the order of
the day. Companies like Airwoot and ThoughtBuzz
are actually utilizing big data to monitor marketing
techniques.
Companies spend a lot of time and money
segregating useful and irrelevant messages on
social media. Airwoot spotted this trend early and
has hence come up with a comprehensive solution.
With the help of this social media tool, companies
will now be able to segregate actionable and non­
actionable messages on social media.With its
advanced filtering tools, the app can easily
segregate social chatter from relevant support
queries, thereby automatically identifying important
issues, in a priority inbox. The app helps brands to
collect relevant demographics about their
customers such as their location, email, phone etc
within the unified customer directory, well
integrated with the company’s CRM database.The
platform also provides an email collaboration tool
along with an In­app chat feature, to escalate
social media queries to external teams in different
locations, and start a conversation right from the
customer’s issue.
According to Inside Big Data , by 2015 Big Data
will create 4.4 million technology jobs globally.

4. 12/30/2014 New Career Opportunities with Big Data
http://www.venturesity.com/blog/new-career-opportunities-big-data 4/6
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Needless to say, there is a shortage of skilled
talent in the industry to support this demand, which
creates incredible career opportunities in big data
for the highly skilled Big Data community. If you
are still confused what to learn next, it is definitely
big data and its related technologies. Register with
us and get a grip on the potential of Big Data.
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5. 12/30/2014 New Career Opportunities with Big Data
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6. 12/30/2014 New Career Opportunities with Big Data
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