Creating a website, iterating designs, writing rich content- everything might go for a toss if proper analysis is not done. Traffic analysis and thorough market and business research is very important to propel website traffic. A web analytics person should be well versed with Google analytics as well as other analytic tools available to minutely observe how a website is performing

1. “We are in the throes of a transition where every publication has to think of their digital strategy”~ Bill
Gates, Founder, Microsoft
The internet today is where business happens. What once was a technical wonder, today is a
platform where revolution happens. Marketing is no more restricted to banner ads and pamphlets.
It’s a whole new digital world altogether. Social media portals, content creation, email marketing,
designing, analysing data, SEO/SEM and so much more makes up the broad topic of digital
marketing. To get into digital marketing, it is essential to have a knowledge about all the areas
encompassing digital marketing. We can now delve deep in to various scopes of learning digital
marketing.
Content creation
Creating blogs with original content is the best way to drive in traffic to the website. People are
always on a search for useful resources which would help them clear the confusing aspects of the
topic they want to know about. A writer is also responsible for creating content for the website as
well as advertisements. Effectively selling your product line to your online audience with just your
words cannot be everyone’s cup of tea after all.
SEO/SEM
Increasing the page ranking and page visibility of a website is of utmost importance in organic
marketing (unpaid marketing). SEO (Search Engine Optimization) helps in improving the page rank
on search engines like Google, Bing, Yahoo, etc. SEM (Search Engine Marketing) is a way of
increasing the page visibility via sponsored ads and placements. Those who are into SEM should
also know about PPC (Pay per click) campaigns to push in more traffic.
Social Media Marketing

2. Social media platforms is the best place to reach out to your customers. A good social media
marketeer should be competent in utilizing the power of social media in order to build the brand
image of your organization.
Web Designer/Developer
A website is the first way of creating an impression in the industry. A designer’s creative bent of mind
paints the entire theme of the company on its website. Developing this idea into a concrete website
is the next thing that follows. Those who are skilled in designing and/or developing, digital marketing
is where you should be.
Mobile Marketing
Anything on mobile is the trend. Creating mobile marketing strategies and implementing them
includes promos, instant updates, push notifications, offers and information that can interest a
customer on that 5 inch screen. A mobile freak is the best fit for mobile marketing.
Web Analytics
Creating a website, iterating designs, writing rich content- everything might go for a toss if proper
analysis is not done. Traffic analysis and thorough market and business research is very important
to propel website traffic. A web analytics person should be well versed with Google analytics as well
as other analytic tools available to minutely observe how a website is performing.
Change is constant, and in the digital world it happens in bat of an eye lid. To be in sync with what is
happening and staying updated with the various techniques of digital marketing, register for
our Digital Marketing course now.