The document outlines how to use the survey tool survey.io to measure product/market fit. It recommends asking customers questions about how they discovered the product, how they would feel without it, what alternative they would use, the primary benefit, if they have recommended it, what type of person could benefit most, how to improve it, and if follow up is okay. It also discusses getting qualitative feedback before fit is achieved and identifying must-have features by industry by asking the must-have question.

1. ✌
How to measure product/market fit
Venture Hacks

2. With Hiten Shah
kissmetrics.com
@hnshah

3. Outline
1. survey.io: Before product/market fit
2. survey.io measures fit
3. How did you discover the product?
4. How would you feel if you could no longer use the product?
5. What would you likely use as an alternative if product were no
longer available?
6. What is the primary benefit that you have received from the
product?
7. survey.io is open-ended
8. The flock will always find the best grass
9. You don't need survey.io to find the best grass
10. Have you recommended the product to anyone?
11. What type of person do you think would benefit most from the
product?
12. How can we improve the product to better meet your needs?
13. survey.io is more powerful with filtering
14. Would it be okay if we followed up by email to request a
clarification to one or more of your responses?
15. Upcoming survey.io features
16. Get qualitative feedback before fit
17. Must-have % by industry
18. Ask the must-have question

4. survey.io: Before product/market fit

5. survey.io measures fit

6. 1. How did you discover the product?

7. 2. How would you feel if you could
no longer use the product?

8. 3. What would you likely use as an alternative
if the product were no longer available?

9. 4. What is the primary benefit that
you have received from the product?

10. survey.io is open-ended

11. The flock will always find the best grass

12. You don't need survey.io to find
the best grass

13. 5. Have you recommended the product to anyone?

14. 6. What type of person do you think
would benefit most from the product?

15. 7. How can we improve the product
to better meet your needs?

16. survey.io is more powerful with filtering

17. 8. Would it be okay if we followed up
by email to request a clarification to
one or more of your responses?

18. Upcoming survey.io features

19. Get qualitative feedback before fit

20. Must-have % by industry

21. Ask the must-have question

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