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Android Applications,
Business Models
and Challenges




       Konstantinos Polychronis
       Founder & Chief Software Engineer at PinApps.com
       Founder of AndroidGreece.gr and GreekAndroidApps.gr
Introduction
Introduction
Business Tools
Business Tools
Business Tools
Business Tools
Business Tools


  Google's First
Production Server
Services on the Cloud
Business Tools
Business Tools




                 Anne Wojcicki
Business Tools




                 Anne Wojcicki
Business Tools
Business Tools
Software


Name                                  Value
Linux Operating System                0€
Eclipse IDE                           0€
Android SDK and Tools                 0€
Version Control, BackUp, Server       0€ ~
Other Tools                           0€
Android Market Registration           25$ once and that's it
Business Models
Build the App, Sell it to Companies
Build the App, Sell it to Enterprises
               (B2B)
Build the App, Sell it to OEMs
Build the App, Sell it to Service Providers
Build the App, Sell it to Content Providers
Build the App, Sell(?) it to Individuals
The idea!
Get the idea
    Right
      or
Get the Right
    idea!
Closer to the Truth:


   ”A good idea, good
        execution,
good timing, perseverance
and balls of steel will win”
                                Tara Hunt
                    ceo/co-founder of Buyosphere
Advertisements VS Paid Apps

    More downloads          
                                Less downloads

    Long wait profit        
                                Immediate profit

    Unsure profit           
                                Sure profit

    Higher probability of   
                                None repetition
      repetition

    Higher net profit       
                                Less net profit

    -                       
                                Prestige
Advertisements VS Paid Apps




$1M in adv > x * $0.99 in sales
Free App, in app Purchasing
Anything Else?
Build Content, sell it to Android Users
Build Services, sell it to Android Users
Build Services, sell it to Android
          Developers
Applications VS Games
Applications VS Games


    Faster to Develop      
                               Slower to Develop

    Easier to Develop      
                               More Difficult to Develop

    Small learning curve   
                               Big Learning Curve

    Fewer Downloads        
                               More Downloads

    Less Revenue           
                               More Revenue
Who won?



    You decide!
(it's your project after all)
Android VS iOS
Success Stories

    Task Manager $16.000 / month

    Car Locator $13.000 / month

    iSteam $100.000 in ONE month

    Many many more
Outro
Outro

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Android Applications, Business Models and Challenges