1.
Parivadini
Lec
-­‐
Dem
Fest
2013
PARIVADINI
Music,Art & Culture
Sub:
Requisition
of
Sponsorship
and
advertisement
for
the
Parivadini
Lec-­‐Dem
fest
to
be
conducted
in
Chennai,
25th
Dec
2013
-­‐
31st
Dec
2013
Dear
Sir,
Parivadini
is
a
channel
on
Music,
Arts
&
Culture
on
digital
platforms
such
as
DTH,
YouTube,
FB,
iStores,
Amazon
etc.
The
aim
of
Parivadini
is
to
produce
quality
content
in
the
fields
of
music,
arts,
culture
and
traditions
of
our
rich
heritage
and
distribute
it
for
free
to
its
end
customer
as
visual
digital
content.
Other
than
production
for
its
own
content
library,
Parivadini
is
also
into
LIVE
broadcast
of
cultural
events
such
as
concerts.
This
broadcast
is
done
with
the
use
of
Parivadini’s
proprietary
broadcast
encoding
technology
at
a
fraction
of
the
cost
faced
by
the
incumbent
people
in
the
business
of
television
broadcast.
A
lecdem
event
which
is
broadcast
LIVE
across
the
globe
attracts
the
attention
of
qualified
and
targeted
prospects
on
your
product,
service
and/or
brand.
Parivadini
events
are
beamed
live
on
internet
through
its
social
media
presence
like
facebook,
YouTube
channel
and
is
accessed
by
a
truly
passionate
demography
having
a
high
propensity
to
spend.
http://www.youtube.com/parivadini
https://www.facebook.com/parivadinimusic
As
a
part
of
its
launch,
Parivadini
will
be
showcasing
a
series
of
lecture
demonstrations
by
experts
in
their
respective
fields
between
25th-­‐31st
of
December.
This
lecdem
series
will
be
organized
in
Chennai
and
will
be
broadcast
live.

2.
Parivadini
Lec
-­‐
Dem
Fest
2013
The
purpose
of
this
letter
is
for
your
esteemed
organization
to
consider
Sponsorship,
branding
&
advertising
opportunities
at
this
event
for
your
esteemed
brand/organization
(as
per
enclosure
annexed).
We
look
forward
to
your
valuable
patronage
and
support
in
making
the
above
event
a
grand
success.
Thanking
You
Co
Founder

3.
Parivadini
Lec
-­‐
Dem
Fest
2013
Date
Speaker
Topic
25th
December
Palakkad
Sreeram
26th
December
Dr.
B.M.Sundaram
27th
December
HMV
Raghu
28th
December
Dr.
R.Kalaikovan
29th
December
Keshav
Venkataraghavan
30th
December
Dr.
S.A.K
Durga
31st
December
Dr.
Jayanthi
Kumaresh
Laya
for
the
Lay
Man
Composers
among
Nagaswaram
and
Tavil
Vidwans
Recording
the
legends
-­‐
Observation
as
a
technician
and
a
musician
Thalicheri
Inscription
on
life
and
times
of
Dancer’s
of
Thanjavur
Experiments
with
Krishna
Folk
Music
and
its
influence
on
Carnatic
music
Styles
of
Veena

4.
Parivadini
Lec
-­‐
Dem
Fest
2013
Laya
for
the
Lay
Man
Even
for
regular
concert
goers
–
laya
is
a
mystery.
While
a
listener
can
traverse
in
his
musical
journey
through
ragas
and
songs,
except
for
the
natural
attraction
to
beats,
the
appreciation
of
rhythmic
elements
of
Carnatic
music
remains
elusive
for
a
lay
listener.
This
is
an
attempt
to
demystify
laya
to
the
lay
listener.
After
all,
understanding
can
only
enhance
appreciation.
Speaker:
Palakkad
Sreeram
is
a
truly
multi-­‐faceted
musician
who
has
made
a
mark
in
the
fields
of
Carnatic
and
Film
music.
Having
been
a
part
of
several
successful
film
songs
(Padaiyappa,
Anniyan,
Uyire)
as
a
vocalist
as
well
as
an
instrumentalist,
he
has
also
continued
to
demonstrate
his
innovative
forays
in
classical
music
through
his
renditions
and
compositions.

5.
Parivadini
Lec
-­‐
Dem
Fest
2013
Composers
among
Nagaswaram
and
Tavil
Vidwans
Nagaswara
and
Tavil
vidwans
are
known
for
their
contributions
to
Raga
Alapana
and
mathematical
virtuosity
in
Tala
Prastara.
Their
contribution
to
music
as
composers
(Vaggeyakaras)
is
not
well
known.
Here
is
an
attempt
to
throw
light
on
at
least
a
few
of
them
from
the
past
and
the
present.
Speaker:
Singer,
Musician,
Musicologist,
Composer,
Scholar
–
these
are
all
only
attributes
of
this
man
but
doesn’t
necessarily
encapsulate
his
width
and
depth
of
his
prowess.
An
illustrious
son
of
the
illustrious
father
–
Needamangalam
Meenakshisundaram
Pillai,
globally
acclaimed
Dr.B.M.Sundaram
is
popular
for
bringing
out
the
unknown
facets
of
music
and
musicians
to
light
through
his
publications
and
lectures.
A
winner
of
several
prestigious
awards,
his
monographs
and
profiles
of
several
musicians
and
dancers
are
the
only
existing
documentation
on
the
artists.

6.
Parivadini
Lec
-­‐
Dem
Fest
2013
Recording
the
Legends
The
advent
of
recordings
is
an
event
of
great
historical
importance.
While
the
initial
recordings
could
only
show
the
tip
of
the
iceberg,
the
later
day
long
play
records
and
the
audio
cassettes
became
sources
of
perennial
enthrallment.
Very
little
information
is
available
on
what
happened
‘behind
the
screen’
during
the
recordings.
In
this
lecture,
Vidwan
HMV
Raghu
shares
his
experiences
as
a
musician
and
a
technician
while
recording
five
musical
legends,
viz.
M.L.Vasantakumari,
Veena
S.Balachander,
Voleti
Venkateswarulu,
M.Balamurakrishna
and
P.Susheela.
Speaker:
K.S.Raghunathan,
popularly
known
as
HMV
Raghu,
is
considered
as
the
foremost
audio
engineer
of
the
country.
Despite
starting
his
career
several
decades
ago,
he
maintains
his
top
billing
even
in
a
technologically
advanced
present
day.
His
success
can
be
attributed
to
his
sensitive
and
analytical
approach
in
understanding
the
musical
elements
of
the
recordings
he
undertakes.
Vidwan
HMV
Raghu
is
also
an
accomplished
composer.

7.
Parivadini
Lec
-­‐
Dem
Fest
2013
Thalicheri
Inscription
of
Thajavur
Brihadeeshwara
Temple
Thalicheri
inscription
at
Thajavur
is
a
meticulous
documentation
of
the
lives
of
dancers
of
attached
to
the
Brihadeeswara
Temple.
400
dancers
among
the
best
in
the
Chola
country
were
handpicked
to
create
a
centre
of
excellence
(Thalicheri)
in
Thanjavur.
This
lengthy
inscription
lists
the
dancer’s
names,
their
salaries,
their
support
cast,
their
performance
schedules,
musical
instruments,
details
of
their
residences
etc.
This
lecture
aims
to
provide
artistic
as
well
as
sociological
insights
into
art
and
lives
of
the
dancers
of
Thanjavur
under
Rajaraja-­‐I’s
regime.
Speaker:
Dr.
R.Kalaikkovan
is
an
eye
specialist
by
profession;
But
he
is
renowned
globally
for
his
pursuits
in
historical
research.
Credited
to
bringing
out
several
inscriptions
to
the
public,
Kalaikkovan’s
work
are
known
for
their
systematic
studies
leading
to
logical
conclusions.
He
is
among
of
the
very
few
that
could
provide
a
holistic
perspective
thanks
to
his
firm
grounding
in
classical
literature,
inscriptions,
iconography,
arts
and
architecture.
Winner
of
numerous
awards,
he
is
also
a
captivating
speaker.

8.
Parivadini
Lec
-­‐
Dem
Fest
2013
Experiments
with
Krishna
Krishna,
an
ancient
yet
an
ultra-­‐modern
character,
is
an
unending
stream
of
inspiration
for
creators.
Here
we
present
Painter
Keshav’s
creative
experiments
with
Krishna.
You
will
find
a
pharaoh,
a
Kungfu
master,
a
peacock,
some
graffitis,
some
Chinese
brush
strokes,
even
a
wall
with
some
missing
paint
–
all
connected
through
one
common
thread
–
Krishna.
These
paintings
are
already
famous
in
the
digital
media.
This
is
the
first
time
the
creator
opens
up
to
public
on
the
creative
process
behind
the
experiments.
Speaker
Artist
Keshav
is
a
well-­‐known
as
a
cartoonist
for
The
Hindu.
While
he
is
not
doing
cartoons
he
indulges
in
artistic
experiments
creating
brilliant
contours
through
a
multitude
of
mediums.
His
fusion
of
classical
themes
and
modern
portrayal
places
him
on
a
unique
pedestal.

9.
Parivadini
Lec
-­‐
Dem
Fest
2013
South
Indian
Folk
Music
and
its
influence
on
Carnatic
music
The
terms
Classical
music
and
Folk
music
are
not
often
seen
in
tandem.
An
occasional
folkish
phrase
when
singing
a
raga
is
more
of
an
exception
than
a
rule.
However,
the
present
day
interpretation
of
ragas
has
a
strong
linkage
to
the
traditional
folk
music
of
South
India.
In
this
lecture
Dr.S.A.K.Durga
presents
her
inferences
from
her
scrupulous
study
on
this
subject.
Speaker:
Dr.
S.A.K.
Durga
is
a
distinguished
musicologist
who
has
pursued
deep
rooted
research
on
several
areas
in
International
music.
Widely
known
for
her
research
in
Ethno-­‐musicology,
her
work
on
the
voice
culture
for
Carnatic
musicians
is
a
pioneering
effort.
Her
training
in
Indian
classical
music
under
several
legends
combined
with
her
long
stint
outside
India
results
in
a
holistic
portrayal
of
the
subjects
that
she
takes
up
for
research.
Having
won
several
accolades,
Dr.
Durga
continues
to
contribute
through
various
illustrious
positions

10.
Parivadini
Lec
-­‐
Dem
Fest
2013
Banis
in
Veena
How
often
one
hears
the
term
‘bani’
when
a
Vainika
plays
it?
Do
we
really
understand
what
it
means?
Can
we
differentiate
between
the
styles?
Is
the
Mysore
bani
different
from
the
Thanjavur
bani.
Has
the
styles
changed
over
time?
Has
one
style
drawn
from
the
other?
Do
we
have
individualistic
styles
that
stand
unparalleled
till
date?
Is
the
term
‘bani’
even
valid
today?
Questions…questions….questions?
Vainika
Jayathi
Kumaresh
makes
an
attempt
to
address
them.
Speaker
Dr.
Jayanthi
Kumaresh
is
an
acclaimed
Vainika,
performing
worldwide
for
over
twenty
five
years.
Hailing
from
a
family
of
musicians,
she
was
one
of
the
youngest
musicians
to
achieve
the
A-­‐Top
grading
from
the
All
India
radio.
Her
analytical
study
of
different
banis
and
playing
techniques
of
the
Sarawathi
Veena
earned
her
a
Doctoral
degree.
Apart
from
traditional
solo
Carnatic
concerts,
she
collaborates
with
many
of
her
contemporaries
(including
her
husband
Kumaresh)
for
Jugalbandhis.
The
Indian
national
orchestra
is
her
brainchild
that
showcases
some
of
the
best
musical
talents
in
the
country.

11.
Parivadini
Lec
-­‐
Dem
Fest
2013
SPONSORSHIP
OPPORTUNITIES
Sponsorship
Type
Amount
Benefits
Title
Sponsor
250,000
The
event
will
be
called
“your
name”
LecDem
Fest
and
your
brand
will
be
prominently
displayed
in
all
our
official
communication
and
invitation.
We
will
also
invite
a
representative
of
the
brand
for
the
press
conference.
In
addition
to
the
above
FCT
(of
240
seconds
will
be
given
through
out
the
live
broadcast
of
the
event
for
commercials,
brand
communication
and
brand
display.
Platinum
Sponsor
150,000
Platinum
Sponsor
-­‐
Mention
in
all
our
publicity
and
campaign
material
and
FCT
of
120
seconds.
Gold
Sponsor
100,000
Gold
Sponsor
-­‐
Mention
in
all
our
publicity
and
campaign
material
and
FCT
of
90
Seconds.
Silver
Sponsor
50,000
Silver
Sponsor
-­‐
Mention
in
all
our
publicity
and
campaign
material
and
FCT
of
90
Seconds.

12.
Parivadini
Lec
-­‐
Dem
Fest
2013
Hospitality
Sponsor
50,000
Hospitality
sponsor
-­‐
Mention
in
all
our
publicity
and
campaign
material
and
FCT
of
90
Seconds
Artist
Appreciation
Gifts
50,000
Sponsor
Mention
in
all
our
publicity
and
campaign
material
and
FCT
of
60
Seconds
Catering
Sponsor
50,000
Mention
in
all
our
publicity
and
campaign
material
and
FCT
of
60
Seconds
Stalls
at
Venue
25,000
Mention
in
all
our
publicity
and
campaign
material
and
FCT
of
30
Seconds
Banners
10,000
/
5,000
Banner
display
at
the
venue
and
FCT
of
10
Seconds.

13.
Parivadini
Lec
-­‐
Dem
Fest
2013
USAGE
OF
FCT
(
FCT
=
Free
Commerical
time
on
air)
1. For
the
branding
purpose,
the
usage
of
the
punchline
for
the
product
shall
be
allowed
in
the
v/o
for
branding.
For
the
purposes
of
branding,
the
producer
/
marketing
agency
shall
be
allowed
not
more
than
10
seconds
for
the
usage
of
the
punchline
of
the
product
in
the
voice
over
for
branding.
2. Advertisement
of
10
seconds
or
in
multiples
of
10
seconds
duration
shall
be
accepted.
Advertisement
below
10
seconds
will
not
be
accepted.
If
the
duration
of
the
spot
is
above
10
seconds
and
below
20
seconds
then
it
shall
be
charged
for
20
seconds.
3. In
some
Platforms
such
as
DTH
additional
charges
as
applicable
by
the
broadcast
platforms
is
also
recoverable
4. All
advertisements
and
commercials
subject
to
statutory
guidelines.
5. For
customized
in-­‐brand
placements
contact
us.
TERMS
AND
CONDITIONS
1. The
Lecdem
fest
is
organized
by
Parivadini
and
its
well
wishers.
2. The
aim
is
to
highlight
on
topics
relevant
to
the
common
man
and
reach
him
on
a
language
and
medium
that
is
comfortable
for
him
to
consume.
3. Parivadini
has
the
right
to
reschedule
the
event
4. All
events
will
be
webcasted
live
and
will
also
have
a
post
produced
version.
5. Parivadini
may
use
the
content
of
the
lecdems
in
its
future
webisode
or
other
production
as
deemed
fit
by
their
content
team.
6. The
views
and
content
expressed
by
the
participants
of
the
lecdem’s
are
their
own.
Parivadini
neither
endorses
nor
is
responsible
for
any
inaccuracy
in
the
content
(if
any).